Rascasse Audience Intelligence

Shane Smith and the Saints Audience in United States

Name: Shane Smith and the Saints — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Shane Smith and the Saints in United States — modelled from more than twelve digital signal sources. Shane Smith and the Saints has an estimated audience of 346,350 people in United States.

#162among Country music in United States #11177among Person in United States #6473in Music & Radio

The average Shane Smith and the Saints fan in United States is 44.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Willie Nelson, Billy Ray Cyrus, Johnny Cash, with strongest over-indexing on Willie Nelson (11.25× the country average).

Demographically, the Shane Smith and the Saints audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shane Smith and the Saints fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Willie Nelson.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shane Smith and the Saints profile in United States.

Audience size

346K

in United States

Gender

57.6%♀

42.4% male

Age

44.2

average years

Country rank

#44874

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Shane Smith and the Saints fans

57.6% are female, 42.4% are male, average age 44.2.

Fig. 02

Gender split

57.6%

Female

42.4%

Male

Demographic split for Shane Smith and the Saints audience in United States
Metric	Value
Female	57.6%
Male	42.4%
Average age	44.2
Estimated audience size	346,350

Fig. 03

Age distribution

Age distribution of the Shane Smith and the Saints audience in United States
Age bracket	Share	%
16-19		14%
20-29		13%
30-39		15%
40-49		22%
50+		36%

Fig. 04

Worldwide distribution

84.0%

of the worldwide Shane Smith and the Saints audience comes from United States.

Worldwide audience distribution share by country for Shane Smith and the Saints
Country	Share
United States	84.0%
United Kingdom	3.8%
Canada	2.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shane Smith and the Saints audience in United States is strongest.

Fig. 05

Top regions by affinity

Shane Smith and the Saints fans by region: top regions in United States
#	Region	Reach	×
01	Montana	~7K	5.96×
02	Idaho	~7K	3.56×
03	Oklahoma	~10K	2.59×
04	Texas	~80K	2.42×
05	Wyoming	~1K	2.27×
06	South Dakota	~2K	1.91×
07	Colorado	~9K	1.37×
08	Nebraska	~3K	1.37×
09	Kansas	~4K	1.30×
10	Iowa	~4K	1.21×
11	Tennessee	~9K	1.07×
12	North Dakota	<1K	1.04×
13	Oregon	~5K	1.03×
14	Utah	~3K	0.95×
15	Mississippi	~3K	0.95×
16	Alaska	<1K	0.92×
17	Hawaii	~2K	0.89×
18	Missouri	~6K	0.88×
19	Rhode Island	~1K	0.88×
20	Delaware	<1K	0.88×
21	New Hampshire	~1K	0.87×
22	Kentucky	~4K	0.86×
23	Arkansas	~3K	0.85×
24	West Virginia	~2K	0.84×
25	Maine	~1K	0.84×
26	Nevada	~3K	0.82×
27	New Mexico	~2K	0.81×
28	Washington, District of Columbia	<1K	0.81×
29	Wisconsin	~5K	0.78×
30	Louisiana	~4K	0.74×
31	Washington	~6K	0.71×
32	South Carolina	~4K	0.71×
33	Alabama	~4K	0.71×
34	Minnesota	~4K	0.70×
35	Connecticut	~3K	0.70×
36	North Carolina	~8K	0.69×
37	Arizona	~5K	0.67×
38	Indiana	~5K	0.64×
39	Michigan	~7K	0.63×
40	Ohio	~8K	0.62×
41	Virginia	~6K	0.60×
42	Maryland	~4K	0.60×
43	Pennsylvania	~8K	0.59×
44	Massachusetts	~5K	0.58×
45	Illinois	~7K	0.54×
46	Georgia	~6K	0.52×
47	New Jersey	~5K	0.52×
48	Florida	~10K	0.46×
49	New York	~9K	0.40×
50	California	~20K	0.37×

Affinity by region — Shane Smith and the Saints, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shane Smith and the Saints audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shane Smith and the Saints audience
#	Interest	Category	×
01	Billy Ray Cyrus	Music & Radio	16.80×
02	Hank Williams	Music & Radio	12.38×
03	Military press	Sports	12.01×
04	Waylon Jennings	Music & Radio	11.98×
05	Dwight Yoakam	Music & Radio	11.40×
06	Willie Nelson	Music & Radio	11.25×
07	Kris Kristofferson	Music & Radio	11.25×
08	John Denver	Music & Radio	10.02×
09	Johnny Cash	Music & Radio	9.95×
10	Kacey Musgraves	Music & Radio	8.54×
11	Chris Stapleton	Music & Radio	8.23×
12	Toby Keith	Music & Radio	8.22×
13	Alan Jackson	Music & Radio	8.01×
14	Shania Twain	Music & Radio	7.85×
15	Dolly Parton	Music & Radio	5.01×
16	Rockabilly	Fashion & Accessoires	3.60×
17	Diane Keaton	Movies & TV	3.26×
18	Genetics	Kids & Family	2.03×
19	Hobby Lobby	Home & Garden	1.78×
20	Nonprofit organization	Politics & Society	1.68×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shane Smith and the Saints audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Shane Smith and the Saints audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.93×
Community Orientation	OPEN	1.56×
Tradition	CONSERVATISM	1.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Shane Smith and the Saints audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.66×
Design Affinity	PREMIUM	0.76×
Pet Ownership	JOY	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Shane Smith and the Saints have in United States?

Shane Smith and the Saints has an estimated audience of 346,350 people in United States, concentrated in Texas and California.

What is the gender split and age of Shane Smith and the Saints fans?

57.6% of Shane Smith and the Saints fans are female, 42.4% are male, with an average age of 44.2 years.

Which brands do Shane Smith and the Saints fans like most?

Shane Smith and the Saints fans show strongest brand affinity for Willie Nelson (11.25×), Billy Ray Cyrus (16.8×), and Johnny Cash (9.95×) over the country average.

Where do Shane Smith and the Saints fans live in United States?

Shane Smith and the Saints fans in United States are most concentrated in Texas (reach ~80K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

What other brands do Shane Smith and the Saints fans also like?

Beyond Shane Smith and the Saints itself, the audience over-indexes on Billy Ray Cyrus (16.8×), Johnny Cash (9.95×), Waylon Jennings (11.98×), and Dolly Parton (5.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Willie Nelson (8,410,449)

See Shane Smith and the Saints audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shane Smith and the Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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