Shelf life Audience in United States

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Shelf life has an estimated audience of 3,290,578 people in United States. 68.5% are female, 31.5% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Brooklyn College, MK, Colorado River, English literature.

The average Shelf life fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Brooklyn College, MK, with strongest over-indexing on Pillow (1.86× the country average). Demographically, the Shelf life audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Video game

Demographics of Shelf life fans

Demographic split for Shelf life audience in United States
MetricValue
Female68.5%
Male31.5%
Average age40.8
Estimated audience size3,290,578

Audience persona

The typical Shelf life fan in United States is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Shelf life in United States
RegionReachAffinity
California438,1941.21×
Texas281,1520.99×
Florida229,7301.03×
New York206,6281.12×
Ohio152,5941.51×
Virginia147,3371.84×
Illinois118,1431.08×
Pennsylvania112,0441.01×
Georgia105,1841.04×
North Carolina102,2701.03×
New Jersey90,4671.08×
Michigan89,7971.04×
Washington74,5321.13×
Massachusetts69,7691.08×
Arizona67,3791×
Tennessee66,2881×
Maryland62,3891.1×
Indiana56,4130.94×
Missouri55,0271.04×
Colorado49,9760.96×
South Carolina47,9020.97×
Wisconsin46,8920.95×
Kentucky44,1321.07×
Minnesota42,2290.9×
Alabama40,5160.88×
Louisiana39,7410.94×
Oregon38,1641.01×
Oklahoma33,7470.92×
Arkansas29,7811.1×
Connecticut29,7260.9×
Nevada27,7630.87×
Mississippi26,0730.96×
Utah25,5210.87×
Iowa23,4970.87×
Kansas22,7220.88×
Hawaii15,5001.1×
New Mexico15,1610.92×
Idaho13,7920.84×
Rhode Island13,6311.3×
West Virginia12,7390.83×
Nebraska12,4050.75×
Washington, District of Columbia12,2031.23×
New Hampshire11,5820.89×
Maine10,8280.92×
Delaware8,4510.93×
Montana7,6430.84×
South Dakota6,4120.84×
Alaska5,6990.81×
North Dakota5,1420.76×
Wyoming4,6200.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shelf life audience
BrandAffinityCategory
Pillow1.86×Home & Garden
Brooklyn College10.21×Business & Career
MK1.59×Music & Radio
Colorado River2.15×Travel & Leisure
English literature2.04×Literature
Northrop Grumman1.87×Business & Career
life is good1.86×Music & Radio
International University of Business Agriculture and Technology3.01×Business & Career
Lebanese cuisine1.52×Food & Beverages
Underarm hair1.58×Beauty & Wellness
Fast Five1.6×Movies & TV
Al Ahly SC1.63×Sports
Boracay1.62×Travel & Leisure
Brooklyn College2.02×Business & Career
Cachorros1.77×Pets & Animals
Cadbury World1.74×Travel & Leisure
Assetto Corsa1.62×Games
E-box1.63×Health
Iowa Wrestling1.56×Sports
Oil and gas law in the United States1.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shelf life audience
TraitClusterScore
Family OrientationCONSERVATISM1.82
IndulgenceJOY1.64
Convenience OrientationPREMIUM1.59
Price SensitivityPREMIUM1.5
DIY MentalityTHRILL1.44
Healthy LifestyleBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Shelf life
CountryShare
United States63.3%
United Kingdom5.8%
Japan4.8%

See Shelf life audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Shelf life have in United States?

Shelf life has an estimated audience of 3,290,578 people in United States, concentrated in California and Texas.

What is the gender split and age of Shelf life fans?

68.5% of Shelf life fans are female, 31.5% are male, with an average age of 40.8 years.

Which brands do Shelf life fans like most?

Shelf life fans show strongest brand affinity for Pillow (1.86×), Brooklyn College (10.21×), and MK (1.59×) over the country average.

Where do Shelf life fans live in United States?

Shelf life fans in United States are most concentrated in California (reach 438,194), Texas (reach 281,152), and Florida (reach 229,730). These three regions account for the largest share of the active audience.

What other brands do Shelf life fans also like?

Beyond Shelf life itself, the audience over-indexes on Brooklyn College (10.21×), MK (1.59×), Colorado River (2.15×), and English literature (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shelf life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.