Show car Audience in United States

Show car has an estimated audience of 371,721 people in United States. 15.4% are female, 84.6% are male, average age 35.4. Top regions: Florida, California, Texas. Top brand affinities: Wow! Wow! Wubbzy!, Hammock camping, Urban Outfitters, Product design, N1 road (South Africa).
The average Show car fan in United States is 35.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Wow! Wow! Wubbzy!, Hammock camping, Urban Outfitters, with strongest over-indexing on Wow! Wow! Wubbzy! (20× the country average). Demographically, the Show car audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Show car fans
| Metric | Value |
|---|---|
| Female | 15.4% |
| Male | 84.6% |
| Average age | 35.4 |
| Estimated audience size | 371,721 |
Audience persona
The typical Show car fan in United States is more male, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Wow! Wow! Wubbzy!.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 86,700 | 3.45× |
| California | 26,685 | 0.65× |
| Texas | 18,615 | 0.58× |
| Georgia | 9,647 | 0.84× |
| Colorado | 8,773 | 1.5× |
| North Carolina | 8,753 | 0.78× |
| Alabama | 8,512 | 1.64× |
| Tennessee | 8,110 | 1.09× |
| New York | 7,869 | 0.38× |
| Pennsylvania | 7,242 | 0.58× |
| Illinois | 6,793 | 0.55× |
| Ohio | 6,296 | 0.55× |
| Michigan | 6,268 | 0.64× |
| Virginia | 5,630 | 0.62× |
| Louisiana | 4,572 | 0.95× |
| Arizona | 4,388 | 0.58× |
| Oklahoma | 4,319 | 1.05× |
| South Carolina | 4,294 | 0.77× |
| Washington | 4,140 | 0.56× |
| Minnesota | 4,071 | 0.76× |
| Missouri | 3,925 | 0.66× |
| Indiana | 3,922 | 0.58× |
| Kentucky | 3,664 | 0.79× |
| Hawaii | 3,495 | 2.19× |
| New Jersey | 3,397 | 0.36× |
| Wisconsin | 3,117 | 0.56× |
| Massachusetts | 2,969 | 0.41× |
| Maryland | 2,965 | 0.46× |
| Mississippi | 2,914 | 0.95× |
| West Virginia | 2,547 | 1.47× |
| Arkansas | 2,437 | 0.8× |
| Oregon | 2,347 | 0.55× |
| Utah | 2,222 | 0.67× |
| Nebraska | 2,169 | 1.16× |
| Connecticut | 2,166 | 0.58× |
| Iowa | 1,985 | 0.65× |
| Kansas | 1,830 | 0.62× |
| Montana | 1,724 | 1.67× |
| Alaska | 1,695 | 2.13× |
| Idaho | 1,568 | 0.84× |
| Maine | 1,473 | 1.11× |
| Nevada | 1,472 | 0.41× |
| South Dakota | 1,458 | 1.7× |
| North Dakota | 1,420 | 1.86× |
| New Hampshire | 1,399 | 0.96× |
| Wyoming | 1,374 | 2.49× |
| New Mexico | 1,363 | 0.73× |
| Rhode Island | 1,351 | 1.14× |
| Vermont | 1,329 | 2.04× |
| Delaware | 1,210 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wow! Wow! Wubbzy! | 20× | Movies & TV |
| Hammock camping | 10.66× | Travel & Leisure |
| Urban Outfitters | 2.55× | Shopping |
| Product design | 2.5× | Business & Career |
| N1 road (South Africa) | 5.11× | Travel & Leisure |
| Notre Dame Fighting Irish football | 5.42× | Sports |
| Endless Space | 23.5× | Games |
| Acoustic music | 4.42× | Music & Radio |
| Electrolyte | 4.14× | Health |
| Voltron: Legendary Defender | 13.39× | Movies & TV |
| Hipster | 7.85× | Politics & Society |
| Naperville, Illinois | 6.59× | Travel & Leisure |
| Hog Hunting | 2.55× | Sports |
| Arrietty | 10.79× | Movies & TV |
| Pro-Ject | 2.88× | Music & Radio |
| Racing | 1.75× | Cars & Mobility |
| Wikia | 2.19× | Internet & Social Media |
| Jack Skellington | 4.57× | Movies & TV |
| South Asian cuisine | 5.68× | Food & Beverages |
| ENA (Emergency Nurses Association) | 7.68× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.54 |
| LGBTQ+ Identity | OPEN | 1.97 |
| Luxury Orientation | PREMIUM | 1.75 |
| Patriotism | CONSERVATISM | 1.65 |
| Risk Appetite | THRILL | 1.56 |
| Early Adopter Mentality | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 48.7% |
| United States | 28.5% |
| United Kingdom | 4.0% |
See Show car audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does Show car have in United States?
Show car has an estimated audience of 371,721 people in United States, concentrated in Florida and California.
What is the gender split and age of Show car fans?
15.4% of Show car fans are female, 84.6% are male, with an average age of 35.4 years.
Which brands do Show car fans like most?
Show car fans show strongest brand affinity for Wow! Wow! Wubbzy! (20×), Hammock camping (10.66×), and Urban Outfitters (2.55×) over the country average.
Where do Show car fans live in United States?
Show car fans in United States are most concentrated in Florida (reach 86,700), California (reach 26,685), and Texas (reach 18,615). These three regions account for the largest share of the active audience.
What other brands do Show car fans also like?
Beyond Show car itself, the audience over-indexes on Hammock camping (10.66×), Urban Outfitters (2.55×), Product design (2.5×), and N1 road (South Africa) (5.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Show car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.