Rascasse Audience Intelligence

SiriusXM The Highway Audience in United States

A data profile of the people who buy, follow and care about SiriusXM The Highway in United States — modelled from more than twelve digital signal sources. SiriusXM The Highway has an estimated audience of 352,607 people in United States.

#44among Radio Station in United States#6386in Music & Radio

The average SiriusXM The Highway fan in United States is 41.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Dave Franco, Library of Congress, Alison Brie, with strongest over-indexing on Dave Franco (846.15× the country average).

Demographically, the SiriusXM The Highway audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SiriusXM The Highway fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Dave Franco.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SiriusXM The Highway profile in United States.

Audience size
353K
in United States
Gender
63.0%♀
37.0% male
Age
41.4
average years
Country rank
#44443
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SiriusXM The Highway fans

63.0% are female, 37.0% are male, average age 41.4.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for SiriusXM The Highway audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.4
Estimated audience size352,607
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the SiriusXM The Highway audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4927%
50+22%
Fig. 04

Worldwide distribution

94.1%

of the worldwide SiriusXM The Highway audience comes from United States.

Worldwide audience distribution share by country for SiriusXM The Highway
CountryShare
United States94.1%
Canada5.2%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SiriusXM The Highway audience in United States is strongest.

Fig. 05

Top regions by affinity

SiriusXM The Highway fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~10K2.06×
02South Dakota~2K1.87×
03West Virginia~3K1.53×
04Iowa~4K1.41×
05Wisconsin~7K1.23×
06Montana~1K1.20×
07New Hampshire~2K1.14×
08North Dakota<1K1.09×
09Vermont<1K1.09×
10Arkansas~3K1.08×
11Pennsylvania~10K1.07×
12Nebraska~2K1.06×
13Missouri~6K1.05×
14Kansas~3K1.04×
15Kentucky~5K1.03×
16Connecticut~4K1.01×
17Mississippi~3K1.01×
18Maine~1K1.00×
19Alabama~5K0.99×
20Alaska<1K0.98×
21Ohio~10K0.97×
22Idaho~2K0.97×
23Delaware<1K0.97×
24Michigan~9K0.96×
25South Carolina~5K0.96×
26New Mexico~2K0.96×
27Rhode Island~1K0.95×
28Indiana~6K0.94×
29Oklahoma~4K0.94×
30Minnesota~5K0.93×
31Louisiana~4K0.91×
32Hawaii~1K0.91×
33Arizona~6K0.90×
34Washington, District of Columbia<1K0.90×
35Massachusetts~6K0.88×
36Nevada~3K0.86×
37New York~20K0.85×
38North Carolina~9K0.85×
39Utah~3K0.85×
40Illinois~10K0.83×
41New Jersey~7K0.83×
42Colorado~5K0.83×
43Virginia~7K0.81×
44Maryland~5K0.80×
45Georgia~9K0.79×
46Oregon~3K0.79×
47Washington~5K0.69×
48Texas~20K0.66×
49Florida~20K0.66×
50California~20K0.52×
Fig. 06

Affinity by region

Affinity by region — SiriusXM The Highway, United States
0.52×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SiriusXM The Highway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SiriusXM The Highway audience
#·InterestCategoryAffinity×
01Dave FrancoMovies & TV846.15×
02Library of CongressLiterature134.82×
03SealMusic & Radio20.09×
04Alison BrieMovies & TV20.00×
05Thandie NewtonMovies & TV20.00×
06Whitney CummingsMovies & TV19.75×
07Kirsten DunstMovies & TV18.00×
08Erin AndrewsSports14.61×
09Skyline ChiliFood & Beverages14.12×
10Norm MacdonaldMovies & TV9.19×
11Randy JacksonMovies & TV8.85×
12Josh DuhamelFashion & Accessoires7.75×
13Elizabeth BanksMovies & TV7.21×
14FlightAwareTravel & Leisure5.93×
15Keith UrbanMusic & Radio5.30×
16RockabillyFashion & Accessoires3.35×
17WhiskyFood & Beverages2.36×
18United Parcel ServiceBusiness & Career2.07×
19Planet FitnessSports1.99×
20MSNNews1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SiriusXM The Highway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SiriusXM The Highway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Convenience OrientationPREMIUM1.39×
DIY MentalityTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SiriusXM The Highway audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
SustainabilityBALANCE0.72×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SiriusXM The Highway have in United States?

SiriusXM The Highway has an estimated audience of 352,607 people in United States, concentrated in Texas and California.

02

What is the gender split and age of SiriusXM The Highway fans?

63.0% of SiriusXM The Highway fans are female, 37.0% are male, with an average age of 41.4 years.

03

Which brands do SiriusXM The Highway fans like most?

SiriusXM The Highway fans show strongest brand affinity for Dave Franco (846.15×), Library of Congress (134.82×), and Alison Brie (20×) over the country average.

04

Where do SiriusXM The Highway fans live in United States?

SiriusXM The Highway fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do SiriusXM The Highway fans also like?

Beyond SiriusXM The Highway itself, the audience over-indexes on Library of Congress (134.82×), Alison Brie (20×), Kirsten Dunst (18×), and Thandie Newton (20×) compared to the United States average.

Appendix

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See SiriusXM The Highway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SiriusXM The Highway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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