SiriusXM The Highway Audience in United States

SiriusXM The Highway logo

SiriusXM The Highway has an estimated audience of 352,115 people in United States. 63.0% are female, 37.0% are male, average age 41.4. Top regions: Texas, New York, Tennessee. Top brand affinities: Krasnodar, Mae Hong Son Province, Pillow, Nebraska Cornhuskers football, Alaska.

The average SiriusXM The Highway fan in United States is 41.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Tennessee. Top brand affinities include Krasnodar, Mae Hong Son Province, Pillow, with strongest over-indexing on Krasnodar (57.76× the country average). Demographically, the SiriusXM The Highway audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of SiriusXM The Highway fans

Demographic split for SiriusXM The Highway audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.4
Estimated audience size352,115

Audience persona

The typical SiriusXM The Highway fan in United States is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Krasnodar.

Top regions in United States

Top regions ranked by reach for SiriusXM The Highway in United States
RegionReachAffinity
Texas20,0120.66×
New York18,1240.92×
Tennessee17,7212.51×
California17,4510.45×
Florida14,4690.61×
Pennsylvania13,9581.18×
Ohio11,2511.04×
Illinois9,4650.81×
North Carolina9,1480.86×
Michigan9,0010.98×
Georgia8,1120.75×
New Jersey7,3700.82×
Wisconsin7,2451.37×
Massachusetts6,8900.99×
Virginia6,4180.75×
Missouri6,3521.12×
Arizona6,1870.86×
Indiana6,0370.94×
South Carolina5,0490.95×
Minnesota5,0070.99×
Iowa4,9521.71×
Alabama4,6910.95×
Kentucky4,4281×
Colorado4,2950.77×
Maryland4,1320.68×
Connecticut3,9641.12×
Louisiana3,9100.86×
Oklahoma3,5660.91×
Kansas3,5021.26×
Arkansas3,2991.14×
Mississippi2,8340.98×
Washington2,8320.4×
West Virginia2,5011.53×
Nevada2,1300.63×
Utah2,0900.66×
New Hampshire2,0611.49×
Nebraska1,8881.07×
Oregon1,8480.46×
Montana1,6141.65×
Idaho1,5640.89×
South Dakota1,3161.62×
New Mexico1,2950.73×
Maine1,1550.92×
North Dakota1,0791.49×
Rhode Island8990.8×
Hawaii8540.56×
Vermont8211.33×
Delaware8050.83×
Wyoming7831.5×
Washington, District of Columbia5400.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SiriusXM The Highway audience
BrandAffinityCategory
Krasnodar57.76×Travel & Leisure
Mae Hong Son Province22.73×Travel & Leisure
Pillow2.02×Home & Garden
Nebraska Cornhuskers football3.33×Sports
Alaska1.51×Travel & Leisure
Kurt Hummel28.93×Movies & TV
KiwiCo4.25×Kids & Family
Charlamagne Tha God5.67×Movies & TV
Home staging3.05×Home & Garden
Saving1.63×Business & Career
Sinaloa1.89×Travel & Leisure
Hog Hunting1.64×Sports
Cleveland Clinic2.65×Health
edureka15.86×Business & Career
Captain America (1990 film)1.91×Movies & TV
Vicky Kaushal5.99×Movies & TV
WKRN-TV2.77×Movies & TV
Corona (band)2.41×Music & Radio
Historic site1.76×Arts & Culture
Grammarly1.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SiriusXM The Highway audience
TraitClusterScore
Community OrientationOPEN1.27
ExtroversionTHRILL1.22
PatriotismCONSERVATISM1.14
DIY MentalityTHRILL1.11
Pet OwnershipJOY1.07
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for SiriusXM The Highway
CountryShare
United States94.1%
Canada5.2%
United Kingdom0.1%

See SiriusXM The Highway audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does SiriusXM The Highway have in United States?

SiriusXM The Highway has an estimated audience of 352,115 people in United States, concentrated in Texas and New York.

What is the gender split and age of SiriusXM The Highway fans?

63.0% of SiriusXM The Highway fans are female, 37.0% are male, with an average age of 41.4 years.

Which brands do SiriusXM The Highway fans like most?

SiriusXM The Highway fans show strongest brand affinity for Krasnodar (57.76×), Mae Hong Son Province (22.73×), and Pillow (2.02×) over the country average.

Where do SiriusXM The Highway fans live in United States?

SiriusXM The Highway fans in United States are most concentrated in Texas (reach 20,012), New York (reach 18,124), and Tennessee (reach 17,721). These three regions account for the largest share of the active audience.

What other brands do SiriusXM The Highway fans also like?

Beyond SiriusXM The Highway itself, the audience over-indexes on Mae Hong Son Province (22.73×), Pillow (2.02×), Nebraska Cornhuskers football (3.33×), and Alaska (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SiriusXM The Highway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.