Sleepy Hollow (film) Audience in United States

Sleepy Hollow (film) has an estimated audience of 1,963,552 people in United States. 55.5% are female, 44.5% are male, average age 40.8. Top regions: New York, California, Texas. Top brand affinities: Beetlejuice, Avan Jogia, Four Points by Sheraton, Flight Club, Autism Awareness.

The average Sleepy Hollow (film) fan in United States is 40.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Beetlejuice, Avan Jogia, Four Points by Sheraton, with strongest over-indexing on Beetlejuice (31.36× the country average). Demographically, the Sleepy Hollow (film) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Sleepy Hollow (film) fans

Demographic split for Sleepy Hollow (film) audience in United States
MetricValue
Female55.5%
Male44.5%
Average age40.8
Estimated audience size1,963,552

Audience persona

The typical Sleepy Hollow (film) fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Sleepy Hollow (film) in United States
RegionReachAffinity
New York241,3862.2×
California191,3940.89×
Texas152,7680.9×
Florida107,5960.81×
Pennsylvania81,1741.23×
New Jersey73,4931.47×
Ohio66,8971.11×
Illinois63,5170.97×
North Carolina53,4860.91×
Georgia53,0820.88×
Michigan50,0770.98×
Virginia47,2430.99×
Massachusetts41,7001.08×
Tennessee37,8420.96×
Arizona37,8310.94×
Indiana36,2551.01×
Washington34,1890.87×
Missouri29,7280.94×
Wisconsin29,5301×
Colorado29,4930.95×
Maryland29,3650.87×
Kentucky27,7821.13×
Alabama27,5281×
Connecticut26,4761.34×
South Carolina24,3040.82×
Iowa24,0311.49×
Minnesota22,8240.81×
Oregon22,1810.99×
Oklahoma21,4450.98×
Utah20,0621.14×
Louisiana18,9420.75×
Arkansas14,7400.91×
Nevada14,6130.77×
Kansas13,8060.89×
Mississippi13,0910.81×
West Virginia10,6941.17×
Idaho9,5040.97×
New Mexico9,3100.95×
New Hampshire8,3641.08×
Nebraska8,3530.85×
Maine7,9561.13×
Rhode Island6,6081.06×
Vermont5,1661.5×
Montana5,0400.93×
Washington, District of Columbia4,5260.77×
Delaware4,3670.81×
Hawaii4,0800.48×
Alaska3,8760.92×
North Dakota3,5610.88×
South Dakota3,5350.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sleepy Hollow (film) audience
BrandAffinityCategory
Beetlejuice31.36×Movies & TV
Avan Jogia66.33×Movies & TV
Four Points by Sheraton100.12×Travel & Leisure
Flight Club46.38×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Full House26.03×Movies & TV
Crimson Peak51.43×Movies & TV
Pitch Perfect24.27×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Christina Ricci15.85×Movies & TV
Sabrina Carpenter7.68×Music & Radio
Income tax13.19×Business & Career
FIFA World Rankings89.57×Sports
Planet Fitness3.92×Sports
Emma Roberts15.72×Movies & TV
Kia Sportage20×Cars & Mobility
Andrew Garfield13.36×Movies & TV
Anna Faris13.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sleepy Hollow (film) audience
TraitClusterScore
ExtroversionTHRILL1.85
Family OrientationCONSERVATISM1.45
TraditionCONSERVATISM1.41
Price SensitivityPREMIUM1.36
Community OrientationOPEN1.34
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Sleepy Hollow (film)
CountryShare
United States49.3%
France6.6%
Germany5.6%

See Sleepy Hollow (film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Sleepy Hollow (film) have in United States?

Sleepy Hollow (film) has an estimated audience of 1,963,552 people in United States, concentrated in New York and California.

What is the gender split and age of Sleepy Hollow (film) fans?

55.5% of Sleepy Hollow (film) fans are female, 44.5% are male, with an average age of 40.8 years.

Which brands do Sleepy Hollow (film) fans like most?

Sleepy Hollow (film) fans show strongest brand affinity for Beetlejuice (31.36×), Avan Jogia (66.33×), and Four Points by Sheraton (100.12×) over the country average.

Where do Sleepy Hollow (film) fans live in United States?

Sleepy Hollow (film) fans in United States are most concentrated in New York (reach 241,386), California (reach 191,394), and Texas (reach 152,768). These three regions account for the largest share of the active audience.

What other brands do Sleepy Hollow (film) fans also like?

Beyond Sleepy Hollow (film) itself, the audience over-indexes on Avan Jogia (66.33×), Four Points by Sheraton (100.12×), Flight Club (46.38×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleepy Hollow (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.