Rascasse Audience Intelligence

Soldier Field Audience in United States

A data profile of the people who buy, follow and care about Soldier Field in United States — modelled from more than twelve digital signal sources. Soldier Field has an estimated audience of 3,585,884 people in United States.

#12among Stadium in United States#649among POI in United States#777in Sports

The average Soldier Field fan in United States is 37.9 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Soldier Field, Sports Authority Field at Mile High, University of Virginia School of Law, with strongest over-indexing on Soldier Field (469.63× the country average).

Demographically, the Soldier Field audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soldier Field fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Soldier Field.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soldier Field profile in United States.

Audience size
3.6M
in United States
Gender
39.1%♀
60.9% male
Age
37.9
average years
Country rank
#8835
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soldier Field fans

39.1% are female, 60.9% are male, average age 37.9.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Soldier Field audience in United States
MetricValue
Female39.1%
Male60.9%
Average age37.9
Estimated audience size3,585,884
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Soldier Field audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

87.6%

of the worldwide Soldier Field audience comes from United States.

Worldwide audience distribution share by country for Soldier Field
CountryShare
United States87.6%
Germany2.7%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soldier Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Soldier Field fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2M18.97×
02Wisconsin~100K2.66×
03Indiana~200K2.43×
04Iowa~50K1.77×
05Michigan~100K1.44×
06Minnesota~70K1.35×
07Missouri~60K1.10×
08Nebraska~20K0.96×
09Kentucky~40K0.86×
10Ohio~90K0.85×
11Kansas~20K0.84×
12South Dakota~7K0.82×
13North Dakota~5K0.75×
14Washington, District of Columbia~8K0.74×
15Tennessee~50K0.66×
16Colorado~30K0.63×
17Maryland~30K0.58×
18Arkansas~20K0.58×
19Virginia~50K0.57×
20New Jersey~50K0.56×
21Massachusetts~40K0.56×
22Montana~5K0.56×
23California~200K0.55×
24Texas~200K0.55×
25Florida~100K0.55×
26Oklahoma~20K0.55×
27Alaska~4K0.54×
28New Mexico~9K0.53×
29Vermont~3K0.53×
30New York~100K0.52×
31Connecticut~20K0.52×
32Nevada~20K0.52×
33Arizona~40K0.51×
34Rhode Island~6K0.51×
35Delaware~5K0.51×
36North Carolina~50K0.50×
37Utah~20K0.49×
38Pennsylvania~60K0.48×
39Georgia~50K0.48×
40Washington~30K0.48×
41Idaho~8K0.48×
42Louisiana~20K0.47×
43West Virginia~8K0.47×
44New Hampshire~6K0.46×
45South Carolina~20K0.45×
46Oregon~20K0.45×
47Mississippi~10K0.45×
48Hawaii~7K0.45×
49Alabama~20K0.44×
50Maine~6K0.44×
Fig. 06

Affinity by region

Affinity by region — Soldier Field, United States
0.44×1.00×18.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soldier Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soldier Field audience
#·InterestCategoryAffinity×
01Soldier FieldSports469.63×
02University of Virginia School of LawBusiness & Career379.62×
03Sports Authority Field at Mile HighSports307.77×
04Oracle ParkSports290.51×
05Oracle ArenaSports242.82×
06Rock on the RangeMusic & Radio184.07×
07Elbe Philharmonic HallTravel & Leisure176.79×
08Castles N' CoastersBrand163.94×
09Quicken Loans ArenaSports162.74×
10Gavin Brown's EnterpriseArts & Culture159.56×
11FedExFieldSports147.27×
12Bankers Life FieldhouseSports138.80×
13FirstEnergy Stadium (Cleveland)Sports129.11×
14StubHub CenterPOI128.27×
15CenturyLink FieldSports126.35×
16Acrisure StadiumSports101.54×
17Levi's StadiumSports80.96×
18Budweiser Made in America FestivalMusic & Radio78.65×
19MetLife StadiumSports64.56×
20Mitch McConnellPolitics & Society6.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soldier Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soldier Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Career OrientationPOWER1.16×
IndulgenceJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soldier Field audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.85×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soldier Field have in United States?

Soldier Field has an estimated audience of 3,585,884 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Soldier Field fans?

39.1% of Soldier Field fans are female, 60.9% are male, with an average age of 37.9 years.

03

Which brands do Soldier Field fans like most?

Soldier Field fans show strongest brand affinity for Soldier Field (469.63×), Sports Authority Field at Mile High (307.77×), and University of Virginia School of Law (379.62×) over the country average.

04

Where do Soldier Field fans live in United States?

Soldier Field fans in United States are most concentrated in Illinois (reach ~2M), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Soldier Field fans also like?

Beyond Soldier Field itself, the audience over-indexes on Sports Authority Field at Mile High (307.77×), University of Virginia School of Law (379.62×), Castles N' Coasters (163.94×), and Oracle Arena (242.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Soldier Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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