Soldier Field Audience in United States

Soldier Field logo

Soldier Field has an estimated audience of 3,389,951 people in United States. 42.4% are female, 57.6% are male, average age 36.7. Top regions: Illinois, California, Texas. Top brand affinities: Soldier Field, Sports Authority Field at Mile High, University of Virginia School of Law, Castles N' Coasters, CenturyLink Field.

The average Soldier Field fan in United States is 36.7 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Soldier Field, Sports Authority Field at Mile High, University of Virginia School of Law, with strongest over-indexing on Soldier Field (469.63× the country average). Demographically, the Soldier Field audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Soldier Field fans

Demographic split for Soldier Field audience in United States
MetricValue
Female42.4%
Male57.6%
Average age36.7
Estimated audience size3,389,951

Audience persona

The typical Soldier Field fan in United States is more male, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Soldier Field.

Top regions in United States

Top regions ranked by reach for Soldier Field in United States
RegionReachAffinity
Illinois1,369,10812.12×
California276,7540.74×
Texas211,0420.72×
Florida166,5000.73×
Indiana164,3602.65×
Michigan163,4231.84×
Wisconsin143,3512.81×
New York131,5730.69×
Ohio104,9261×
Minnesota74,4971.53×
Missouri63,8931.17×
North Carolina63,4790.62×
New Jersey63,3620.73×
Virginia60,0580.73×
Georgia60,0540.58×
Pennsylvania59,5180.52×
Tennessee53,6110.79×
Iowa53,3041.91×
Massachusetts47,1700.71×
Maryland43,8050.75×
Kentucky42,9271.01×
Arizona40,6560.59×
Colorado38,1740.71×
Washington37,6910.55×
South Carolina25,9070.51×
Kansas24,0310.9×
Oklahoma22,0870.59×
Alabama21,6010.46×
Louisiana21,3330.49×
Connecticut20,8340.61×
Nevada20,5660.63×
Oregon19,7150.51×
Nebraska18,2861.08×
Arkansas17,7070.63×
Utah17,3550.57×
Mississippi11,8090.42×
Washington, District of Columbia9,3760.92×
New Mexico9,1200.54×
Idaho7,6260.45×
West Virginia6,0850.39×
South Dakota6,0510.77×
Rhode Island5,3360.49×
New Hampshire5,1670.39×
North Dakota5,1130.73×
Hawaii4,9850.34×
Delaware4,6900.5×
Montana4,3750.47×
Maine4,2950.35×
Alaska2,1380.29×
Wyoming2,1100.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soldier Field audience
BrandAffinityCategory
Soldier Field469.63×Sports
Sports Authority Field at Mile High307.77×Sports
University of Virginia School of Law379.62×Business & Career
Castles N' Coasters163.94×
CenturyLink Field126.35×Sports
Budweiser Made in America Festival78.65×Music & Radio
Oracle Arena242.82×Sports
Gavin Brown's Enterprise159.56×Arts & Culture
StubHub Center128.27×
FedExField147.27×Sports
Elbe Philharmonic Hall176.79×Travel & Leisure
Rock on the Range184.07×Music & Radio
Quicken Loans Arena162.74×Sports
Acrisure Stadium101.54×Sports
FirstEnergy Stadium (Cleveland)129.11×Sports
Oracle Park290.51×Sports
Levi's Stadium80.96×Sports
MetLife Stadium64.56×Sports
Chicago Fire Soccer Club43.39×Sports
Bank of America Stadium93.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soldier Field audience
TraitClusterScore
ExtroversionTHRILL1.06
Social Media UsageJOY1.03
Sports ActivityPOWER1
Early Adopter MentalityPOWER1
LGBTQ+ IdentityOPEN0.97
Risk AppetiteTHRILL0.94

Worldwide distribution

Worldwide audience distribution share by country for Soldier Field
CountryShare
United States90.3%
United Kingdom2.3%
Canada1.7%

See Soldier Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Soldier Field have in United States?

Soldier Field has an estimated audience of 3,389,951 people in United States, concentrated in Illinois and California.

What is the gender split and age of Soldier Field fans?

42.4% of Soldier Field fans are female, 57.6% are male, with an average age of 36.7 years.

Which brands do Soldier Field fans like most?

Soldier Field fans show strongest brand affinity for Soldier Field (469.63×), Sports Authority Field at Mile High (307.77×), and University of Virginia School of Law (379.62×) over the country average.

Where do Soldier Field fans live in United States?

Soldier Field fans in United States are most concentrated in Illinois (reach 1,369,108), California (reach 276,754), and Texas (reach 211,042). These three regions account for the largest share of the active audience.

What other brands do Soldier Field fans also like?

Beyond Soldier Field itself, the audience over-indexes on Sports Authority Field at Mile High (307.77×), University of Virginia School of Law (379.62×), Castles N' Coasters (163.94×), and CenturyLink Field (126.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soldier Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.