Spock Audience in United States

Spock logo

Spock has an estimated audience of 346,371 people in United States. 32.9% are female, 67.1% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Bully (2011 film), Penn & Teller, Emperor Entertainment Group, Dental hygienist.

The average Spock fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Bully (2011 film), Penn & Teller, with strongest over-indexing on Urban Outfitters (6.58× the country average). Demographically, the Spock audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Spock fans

Demographic split for Spock audience in United States
MetricValue
Female32.9%
Male67.1%
Average age42.7
Estimated audience size346,371

Audience persona

The typical Spock fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Spock in United States
RegionReachAffinity
California43,9461.15×
Texas27,7370.93×
Florida21,6890.92×
New York18,7140.97×
Pennsylvania11,2050.96×
Illinois10,9470.95×
Ohio10,5240.99×
Washington9,5841.38×
North Carolina9,3810.9×
Georgia9,3050.87×
Michigan8,5180.94×
Virginia8,4281×
New Jersey7,4460.85×
Arizona7,2451.02×
Tennessee7,2371.04×
Massachusetts6,8821.01×
Indiana6,7621.07×
Colorado6,3011.15×
Oregon5,9841.51×
Missouri5,9141.06×
Minnesota5,1921.05×
Maryland5,1300.86×
Wisconsin4,6500.89×
Oklahoma4,5971.2×
Kentucky4,5741.05×
South Carolina4,4690.86×
Utah3,9411.27×
Alabama3,9090.81×
Louisiana3,6110.81×
Connecticut3,2030.92×
Nevada3,1800.95×
Iowa3,1411.1×
Kansas2,8931.06×
Arkansas2,8140.99×
Idaho2,1501.24×
Mississippi1,9840.7×
New Mexico1,7381×
Nebraska1,6850.97×
West Virginia1,6191×
Hawaii1,6061.08×
New Hampshire1,3731.01×
Maine1,2421×
Washington, District of Columbia1,0300.99×
Rhode Island9680.88×
Alaska9371.26×
Montana9250.96×
Delaware6960.73×
South Dakota6910.86×
North Dakota6570.92×
Vermont6151.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spock audience
BrandAffinityCategory
Urban Outfitters6.58×Shopping
Bully (2011 film)17.79×Movies & TV
Penn & Teller16.95×Movies & TV
Emperor Entertainment Group17.79×Business & Career
Dental hygienist9.97×Health
Nationality2.8×Politics & Society
Elsword18.41×Games
Hauptschule15.47×Kids & Family
Yoga Journal17.79×Sports
Historic site4.18×Arts & Culture
YouTube Red17.79×Movies & TV
Israel1.73×Travel & Leisure
Jezebel (film)5.58×Movies & TV
Vocal harmony3.44×Music & Radio
Grinch3×Movies & TV
Pendleton, Oregon11.31×Travel & Leisure
The Journey (1959 film)12.74×Movies & TV
Goop3.74×Internet & Social Media
Voter registration3.27×Politics & Society
Kendra Scott2×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spock audience
TraitClusterScore
PatriotismCONSERVATISM3.58
LGBTQ+ IdentityOPEN1.68
Early Adopter MentalityPOWER1.5
Need for SecurityCONSERVATISM1.49
Risk AppetiteTHRILL1.38
IndividualismJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Spock
CountryShare
United States45.6%
United Kingdom6.7%
Italy3.8%

See Spock audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Spock have in United States?

Spock has an estimated audience of 346,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Spock fans?

32.9% of Spock fans are female, 67.1% are male, with an average age of 42.7 years.

Which brands do Spock fans like most?

Spock fans show strongest brand affinity for Urban Outfitters (6.58×), Bully (2011 film) (17.79×), and Penn & Teller (16.95×) over the country average.

Where do Spock fans live in United States?

Spock fans in United States are most concentrated in California (reach 43,946), Texas (reach 27,737), and Florida (reach 21,689). These three regions account for the largest share of the active audience.

What other brands do Spock fans also like?

Beyond Spock itself, the audience over-indexes on Bully (2011 film) (17.79×), Penn & Teller (16.95×), Emperor Entertainment Group (17.79×), and Dental hygienist (9.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.