Rascasse Audience Intelligence

Steve Smith Audience in United States

A data profile of the people who buy, follow and care about Steve Smith in United States — modelled from more than twelve digital signal sources. Steve Smith has an estimated audience of 460,815 people in United States.

#20among Cricket in United States#9380among Person in United States#3760in Sports

The average Steve Smith fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Top brand affinities include Borussia Dortmund, Phil Collins, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (149.36× the country average).

Demographically, the Steve Smith audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steve Smith fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Person · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve Smith profile in United States.

Audience size
461K
in United States
Gender
25.5%♀
74.5% male
Age
39.6
average years
Country rank
#38416
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steve Smith fans

25.5% are female, 74.5% are male, average age 39.6.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Steve Smith audience in United States
MetricValue
Female25.5%
Male74.5%
Average age39.6
Estimated audience size460,815
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Steve Smith audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3916%
40-4922%
50+23%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Steve Smith audience comes from United States.

Worldwide audience distribution share by country for Steve Smith
CountryShare
India52.1%
United States15.9%
Australia15.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Steve Smith fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~40K2.55×
02South Carolina~10K1.47×
03Maryland~10K1.38×
04Georgia~20K1.36×
05Washington, District of Columbia~2K1.31×
06New Jersey~20K1.28×
07Virginia~10K1.20×
08Michigan~10K1.18×
09Illinois~20K1.14×
10New York~30K1.13×
11Tennessee~10K1.12×
12Massachusetts~10K1.12×
13Louisiana~7K1.12×
14Pennsylvania~20K1.11×
15Texas~50K1.10×
16Delaware~1K1.10×
17California~60K1.08×
18Ohio~20K1.08×
19Connecticut~5K1.06×
20Washington~10K1.05×
21Rhode Island~2K1.03×
22Mississippi~4K1.02×
23Indiana~9K1.00×
24Missouri~8K0.98×
25Kansas~4K0.95×
26Utah~4K0.94×
27Kentucky~6K0.93×
28Florida~30K0.92×
29Alabama~6K0.92×
30Iowa~4K0.92×
31Minnesota~6K0.91×
32West Virginia~2K0.91×
33Nevada~4K0.90×
34Nebraska~2K0.90×
35Wisconsin~6K0.88×
36Arkansas~4K0.88×
37South Dakota<1K0.88×
38Colorado~7K0.87×
39New Hampshire~2K0.86×
40Maine~1K0.86×
41North Dakota<1K0.85×
42Oklahoma~4K0.83×
43Oregon~5K0.82×
44Hawaii~2K0.80×
45Vermont<1K0.79×
46Alaska<1K0.78×
47Montana~1K0.77×
48Arizona~8K0.76×
49New Mexico~2K0.75×
50Idaho~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Steve Smith, United States
0.73×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve Smith audience
#·InterestCategoryAffinity×
01Borussia DortmundSports149.36×
02QueensrÿcheMusic & Radio50.91×
03Roger Taylor (Queen drummer)Music & Radio44.63×
04Eddie Van HalenMusic & Radio23.16×
05Phil CollinsMusic & Radio23.01×
06Cricket World CupSports21.22×
07FC Bayern MunichSports20.36×
08Robert LewandowskiSports20.00×
09Toto (band)Music & Radio19.39×
10Judas PriestMusic & Radio19.28×
11Pep GuardiolaSports18.98×
12BiochemistryBusiness & Career16.60×
13Scorpions (band)Music & Radio16.07×
14Leicester City F.C.Sports15.86×
15Genesis (band)Music & Radio15.64×
16International educationBusiness & Career12.84×
17Billy JoelMusic & Radio10.02×
18Kurt CobainMusic & Radio8.72×
19Master classBusiness & Career7.66×
20Film scoreMusic & Radio5.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve Smith audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Pet OwnershipJOY1.71×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve Smith audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
SustainabilityBALANCE0.67×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steve Smith have in United States?

Steve Smith has an estimated audience of 460,815 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steve Smith fans?

25.5% of Steve Smith fans are female, 74.5% are male, with an average age of 39.6 years.

03

Which brands do Steve Smith fans like most?

Steve Smith fans show strongest brand affinity for Borussia Dortmund (149.36×), Phil Collins (23.01×), and FC Bayern Munich (20.36×) over the country average.

04

Where do Steve Smith fans live in United States?

Steve Smith fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and North Carolina (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Steve Smith fans also like?

Beyond Steve Smith itself, the audience over-indexes on Phil Collins (23.01×), FC Bayern Munich (20.36×), Biochemistry (16.6×), and Genesis (band) (15.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Steve Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →