Steve Smith Audience in United States

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Steve Smith has an estimated audience of 485,873 people in United States. 25.5% are female, 74.5% are male, average age 39.6. Top regions: California, Texas, North Carolina. Top brand affinities: Enrique Hernández (baseball), Israel, Urban horticulture, Elsword, JibJab.

The average Steve Smith fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Enrique Hernández (baseball), Israel, Urban horticulture, with strongest over-indexing on Enrique Hernández (baseball) (29.44× the country average). Demographically, the Steve Smith audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Cricket

Demographics of Steve Smith fans

Demographic split for Steve Smith audience in United States
MetricValue
Female25.5%
Male74.5%
Average age39.6
Estimated audience size485,873

Audience persona

The typical Steve Smith fan in United States is more male, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Enrique Hernández (baseball).

Top regions in United States

Top regions ranked by reach for Steve Smith in United States
RegionReachAffinity
California60,5831.13×
Texas49,8581.19×
North Carolina36,1432.47×
New York32,9051.21×
Florida30,7890.94×
Georgia21,8731.46×
Illinois20,0881.24×
Pennsylvania18,6081.14×
New Jersey16,9891.37×
Ohio16,6251.11×
Michigan15,1581.19×
Virginia14,8761.26×
Maryland12,2281.46×
Massachusetts11,4741.2×
Tennessee10,8301.11×
South Carolina10,5681.45×
Washington10,5491.08×
Indiana8,9421.01×
Arizona8,0470.81×
Missouri7,7520.99×
Colorado6,9700.91×
Louisiana6,8071.09×
Minnesota6,5250.94×
Wisconsin6,4480.88×
Alabama6,0380.89×
Kentucky5,5150.91×
Connecticut5,3391.1×
Oklahoma4,3710.81×
Oregon4,3690.78×
Nevada4,1340.88×
Utah4,0550.93×
Kansas3,7670.98×
Mississippi3,5540.89×
Iowa3,5150.88×
Arkansas3,2680.82×
Nebraska2,1450.88×
Washington, District of Columbia2,0261.39×
West Virginia1,8070.8×
New Mexico1,6420.67×
New Hampshire1,5810.83×
Hawaii1,5740.75×
Idaho1,5350.63×
Rhode Island1,5320.99×
Delaware1,3991.04×
Maine1,3470.77×
Montana8830.66×
South Dakota8680.77×
North Dakota7040.71×
Alaska5380.52×
Vermont5210.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve Smith audience
BrandAffinityCategory
Enrique Hernández (baseball)29.44×Sports
Israel4.01×Travel & Leisure
Urban horticulture5.55×Home & Garden
Elsword22.5×Games
JibJab7.19×Internet & Social Media
Home equity2.38×Home & Garden
University of Florida College of Medicine45.13×Business & Career
Nationality2.41×Politics & Society
Yoga Journal20×Sports
Combat sport1.78×Sports
Dental hygienist7.35×Health
Bank account2.51×Business & Career
Natural rubber1.95×Cars & Mobility
UK garage5.03×Music & Radio
Winemaking4.19×Food & Beverages
Buying and Selling Real Estate6.93×Home & Garden
The Perfect Guy (2015 film)15.31×Movies & TV
Penn & Teller5.75×Movies & TV
Monogram2.56×Home & Garden
Home staging3.26×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Smith audience
TraitClusterScore
Pet OwnershipJOY1.47
LGBTQ+ IdentityOPEN1.4
Community OrientationOPEN1.27
Early Adopter MentalityPOWER1.25
PatriotismCONSERVATISM1.18
Risk AppetiteTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Steve Smith
CountryShare
India53.2%
United States16.2%
Australia14.8%

See Steve Smith audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Steve Smith have in United States?

Steve Smith has an estimated audience of 485,873 people in United States, concentrated in California and Texas.

What is the gender split and age of Steve Smith fans?

25.5% of Steve Smith fans are female, 74.5% are male, with an average age of 39.6 years.

Which brands do Steve Smith fans like most?

Steve Smith fans show strongest brand affinity for Enrique Hernández (baseball) (29.44×), Israel (4.01×), and Urban horticulture (5.55×) over the country average.

Where do Steve Smith fans live in United States?

Steve Smith fans in United States are most concentrated in California (reach 60,583), Texas (reach 49,858), and North Carolina (reach 36,143). These three regions account for the largest share of the active audience.

What other brands do Steve Smith fans also like?

Beyond Steve Smith itself, the audience over-indexes on Israel (4.01×), Urban horticulture (5.55×), Elsword (22.5×), and JibJab (7.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.