Sun protective clothing Audience in United States

Sun protective clothing logo

Sun protective clothing has an estimated audience of 1,560,415 people in United States. 59.9% are female, 40.1% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Home equity, Jeep Wagoneer, Alaska, JDSU.

The average Sun protective clothing fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Home equity, Jeep Wagoneer, with strongest over-indexing on Israel (3.14× the country average). Demographically, the Sun protective clothing audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sun protective clothing fans

Demographic split for Sun protective clothing audience in United States
MetricValue
Female59.9%
Male40.1%
Average age39.4
Estimated audience size1,560,415

Audience persona

The typical Sun protective clothing fan in United States is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Sun protective clothing in United States
RegionReachAffinity
California218,4811.27×
Texas124,3080.93×
Florida110,8761.05×
New York95,5001.1×
Illinois50,8550.98×
Pennsylvania49,1270.94×
North Carolina45,3350.97×
Ohio44,4810.93×
Washington41,0771.31×
Massachusetts40,2201.31×
Virginia39,1251.03×
Arizona39,1121.23×
Michigan38,8290.95×
Georgia36,6200.76×
New Jersey36,6090.92×
Colorado35,1511.43×
Minnesota29,0691.3×
Maryland28,0811.05×
Wisconsin26,3381.12×
Oregon25,3791.42×
Tennessee24,2020.77×
Indiana23,2920.82×
Missouri21,8560.87×
South Carolina18,7030.8×
Alabama17,2860.79×
Connecticut15,9951.02×
Kentucky15,1520.77×
Nevada14,7350.98×
Oklahoma13,8840.8×
Louisiana13,6460.68×
Utah12,4090.89×
Iowa10,8810.85×
Hawaii10,4861.56×
Kansas10,0140.81×
Arkansas9,4180.73×
New Mexico7,9681.02×
Nebraska7,4830.96×
Idaho7,4790.96×
Mississippi7,4370.58×
New Hampshire7,2111.17×
Maine5,9201.06×
Rhode Island5,6121.13×
Washington, District of Columbia4,8381.03×
West Virginia4,7020.65×
Delaware4,3741.02×
Montana4,2040.97×
Vermont3,8841.42×
South Dakota3,5891×
Alaska2,9980.9×
North Dakota2,8390.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sun protective clothing audience
BrandAffinityCategory
Israel3.14×Travel & Leisure
Home equity2.06×Home & Garden
Jeep Wagoneer5.28×Cars & Mobility
Alaska1.56×Travel & Leisure
JDSU1.85×Business & Career
Nebraska Cornhuskers football1.98×Sports
Urban horticulture1.87×Home & Garden
Jesse Plemons1.76×Movies & TV
South Asian cuisine4.42×Food & Beverages
JamBase5.47×Music & Radio
Jeep Grand Cherokee (WJ)2.77×Cars & Mobility
Neiva, Huila5.92×Travel & Leisure
Strategic human resource planning3.79×Business & Career
Jennifer Meyer5.96×Fashion & Accessoires
Iron Man (film)1.88×Movies & TV
Kyokushin5.75×Sports
Janitor2.45×Home & Garden
Charlamagne Tha God3.57×Movies & TV
Necktie1.87×Fashion & Accessoires
Infiniti QX566.42×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sun protective clothing audience
TraitClusterScore
SustainabilityBALANCE1.85
Luxury OrientationPREMIUM1.48
Design AffinityPREMIUM1.47
TravellingTHRILL1.38
Sports ActivityPOWER1.36
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Sun protective clothing
CountryShare
United States36.1%
Japan21.5%
Egypt5.1%

See Sun protective clothing audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sun protective clothing have in United States?

Sun protective clothing has an estimated audience of 1,560,415 people in United States, concentrated in California and Texas.

What is the gender split and age of Sun protective clothing fans?

59.9% of Sun protective clothing fans are female, 40.1% are male, with an average age of 39.4 years.

Which brands do Sun protective clothing fans like most?

Sun protective clothing fans show strongest brand affinity for Israel (3.14×), Home equity (2.06×), and Jeep Wagoneer (5.28×) over the country average.

Where do Sun protective clothing fans live in United States?

Sun protective clothing fans in United States are most concentrated in California (reach 218,481), Texas (reach 124,308), and Florida (reach 110,876). These three regions account for the largest share of the active audience.

What other brands do Sun protective clothing fans also like?

Beyond Sun protective clothing itself, the audience over-indexes on Home equity (2.06×), Jeep Wagoneer (5.28×), Alaska (1.56×), and JDSU (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun protective clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.