Susanna Hoffs Audience in United States

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Susanna Hoffs has an estimated audience of 1,654,723 people in United States. 4.0% are female, 96.0% are male, average age 49.0. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Ayrton Senna, Panama, Jack White, Hypertext.

The average Susanna Hoffs fan in United States is 49.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Ayrton Senna, Panama, with strongest over-indexing on Alaska (1.98× the country average). Demographically, the Susanna Hoffs audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Susanna Hoffs fans

Demographic split for Susanna Hoffs audience in United States
MetricValue
Female4.0%
Male96.0%
Average age49.0
Estimated audience size1,654,723

Audience persona

The typical Susanna Hoffs fan in United States is more male, around 49.0 years old, with strong Individualism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Susanna Hoffs in United States
RegionReachAffinity
California165,7880.91×
Texas120,6550.85×
Florida92,2900.82×
New York87,1000.94×
Pennsylvania71,0741.28×
Ohio62,5671.23×
Illinois57,9041.05×
Michigan47,5981.1×
North Carolina46,9110.94×
New Jersey42,0301×
Georgia39,8640.78×
Virginia37,3620.93×
Massachusetts37,0821.14×
Arizona35,6941.06×
Washington34,7971.05×
Tennessee34,6161.04×
Indiana32,7481.08×
Missouri31,1441.17×
Colorado28,2951.08×
Wisconsin27,7301.11×
Minnesota27,1931.15×
Kentucky23,9451.15×
Maryland22,5530.79×
South Carolina22,3470.9×
Alabama22,0890.96×
Oregon19,2941.02×
Oklahoma18,4831.01×
Connecticut18,2141.1×
Louisiana17,7460.83×
Iowa15,1771.11×
Nevada14,6380.91×
Kansas13,9221.07×
Utah12,4600.84×
Arkansas12,2510.9×
Mississippi10,5020.77×
Nebraska8,9921.08×
West Virginia8,7181.13×
New Hampshire8,4991.3×
New Mexico8,1380.98×
Idaho7,8440.95×
Maine7,1221.2×
Hawaii6,2250.88×
Rhode Island5,4501.03×
Montana4,9031.07×
South Dakota3,7700.99×
Delaware3,6520.8×
Vermont3,1611.09×
Washington, District of Columbia3,1460.63×
North Dakota3,0570.9×
Alaska3,0270.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Susanna Hoffs audience
BrandAffinityCategory
Alaska1.98×Travel & Leisure
Ayrton Senna6.04×Sports
Panama1.51×Travel & Leisure
Jack White1.65×Movies & TV
Hypertext1.72×Technology & Electronics
Temple Grandin2.1×Literature
Enfamil1.81×Kids & Family
Consequence (rapper)1.67×Music & Radio
Ulysses S. Grant1.56×Politics & Society
Graham Greene (actor)1.54×
Google Wallet1.72×Technology & Electronics
Eindhoven1.59×Travel & Leisure
Pendleton, Oregon3.49×Travel & Leisure
Julio Cesar Chavez Jr.1.64×Sports
Ironmongery2.19×Home & Garden
Mike Conley, Jr.1.72×Sports
REO Speedwagon1.52×Music & Radio
Assassin's Creed: Revelations1.87×Games
Dalit3.33×Politics & Society
Shelby Foote1.69×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Susanna Hoffs audience
TraitClusterScore
IndividualismJOY1.24
TraditionCONSERVATISM1.14
LGBTQ+ IdentityOPEN1.07
Community OrientationOPEN1.04
Social Media UsageJOY1.04
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Susanna Hoffs
CountryShare
United States56.8%
United Kingdom17.0%
Germany10.2%

See Susanna Hoffs audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Susanna Hoffs have in United States?

Susanna Hoffs has an estimated audience of 1,654,723 people in United States, concentrated in California and Texas.

What is the gender split and age of Susanna Hoffs fans?

4.0% of Susanna Hoffs fans are female, 96.0% are male, with an average age of 49.0 years.

Which brands do Susanna Hoffs fans like most?

Susanna Hoffs fans show strongest brand affinity for Alaska (1.98×), Ayrton Senna (6.04×), and Panama (1.51×) over the country average.

Where do Susanna Hoffs fans live in United States?

Susanna Hoffs fans in United States are most concentrated in California (reach 165,788), Texas (reach 120,655), and Florida (reach 92,290). These three regions account for the largest share of the active audience.

What other brands do Susanna Hoffs fans also like?

Beyond Susanna Hoffs itself, the audience over-indexes on Ayrton Senna (6.04×), Panama (1.51×), Jack White (1.65×), and Hypertext (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Susanna Hoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.