Sweet and sour Audience in United States

Sweet and sour logo

Sweet and sour has an estimated audience of 479,992 people in United States. 66.2% are female, 33.8% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, 3D printing, Layne Staley, Buying a House, Val-d'Isère.

The average Sweet and sour fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, 3D printing, Layne Staley, with strongest over-indexing on Whataburger (1.69× the country average). Demographically, the Sweet and sour audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Sweet and sour fans

Demographic split for Sweet and sour audience in United States
MetricValue
Female66.2%
Male33.8%
Average age38.6
Estimated audience size479,992

Audience persona

The typical Sweet and sour fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Sweet and sour in United States
RegionReachAffinity
California76,1061.44×
Texas61,7881.5×
Florida31,3120.96×
New York26,4990.99×
Illinois16,6771.04×
Pennsylvania14,1040.87×
Ohio13,2950.9×
Georgia13,1830.89×
North Carolina12,8270.89×
Michigan12,4870.99×
Washington11,3641.18×
Arizona11,3551.16×
New Jersey10,6700.87×
Virginia9,5380.82×
Tennessee9,1620.95×
Massachusetts9,0090.95×
Indiana8,4890.97×
Missouri7,7381×
Colorado7,2430.96×
Minnesota7,1081.03×
Louisiana6,9851.13×
South Carolina6,9190.96×
Oklahoma6,8251.28×
Maryland6,4490.78×
Wisconsin6,0670.84×
Alabama5,9600.89×
Nevada5,8371.26×
Kentucky5,7380.95×
Oregon5,3360.97×
Mississippi4,3371.1×
Connecticut4,1910.87×
Utah3,9780.93×
Kansas3,9311.04×
Arkansas3,9260.99×
Iowa3,9100.99×
Hawaii3,2181.56×
New Mexico2,8201.17×
Idaho2,6201.09×
Nebraska2,1800.91×
Maine1,7191×
West Virginia1,6890.76×
New Hampshire1,4470.77×
Alaska1,4161.38×
Montana1,4111.06×
Rhode Island1,2900.84×
North Dakota1,0171.03×
Washington, District of Columbia9730.67×
South Dakota9280.84×
Wyoming8201.15×
Delaware8180.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweet and sour audience
BrandAffinityCategory
Whataburger1.69×Food & Beverages
3D printing1.94×Technology & Electronics
Layne Staley2.85×Music & Radio
Buying a House2.14×Home & Garden
Val-d'Isère9.87×Travel & Leisure
Magazine (band)1.85×Music & Radio
Erie County, New York2.66×Travel & Leisure
Solo climbing1.89×Sports
Picnic1.88×Kids & Family
Enfamil1.8×Kids & Family
English literature1.81×Literature
MeatEater1.97×Movies & TV
Cockpit2.36×Travel & Leisure
Superintendent (education)2.44×Business & Career
Cockpit2.3×Travel & Leisure
Ichiro Suzuki2.56×Sports
Cacique2.73×Food & Beverages
Temple Grandin1.69×Literature
Chiropractic education2.57×Business & Career
Enrique Hernández (baseball)3.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweet and sour audience
TraitClusterScore
ExtroversionTHRILL1.5
IndividualismJOY1.43
Convenience OrientationPREMIUM1.36
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Sweet and sour
CountryShare
Taiwan23.0%
United States13.4%
Thailand10.6%

See Sweet and sour audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Sweet and sour have in United States?

Sweet and sour has an estimated audience of 479,992 people in United States, concentrated in California and Texas.

What is the gender split and age of Sweet and sour fans?

66.2% of Sweet and sour fans are female, 33.8% are male, with an average age of 38.6 years.

Which brands do Sweet and sour fans like most?

Sweet and sour fans show strongest brand affinity for Whataburger (1.69×), 3D printing (1.94×), and Layne Staley (2.85×) over the country average.

Where do Sweet and sour fans live in United States?

Sweet and sour fans in United States are most concentrated in California (reach 76,106), Texas (reach 61,788), and Florida (reach 31,312). These three regions account for the largest share of the active audience.

What other brands do Sweet and sour fans also like?

Beyond Sweet and sour itself, the audience over-indexes on 3D printing (1.94×), Layne Staley (2.85×), Buying a House (2.14×), and Val-d'Isère (9.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweet and sour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.