Taurus (astrology) Audience in United States
Taurus (astrology) has an estimated audience of 3,319,048 people in United States. 76.1% are female, 23.9% are male, average age 32.0. Top brand affinities: Combat sport, Bank account, Tierra Cali, Mothercare, Temple Grandin.
Top brand affinities include Combat sport, Bank account, Tierra Cali, with strongest over-indexing on Combat sport (1.76× the country average). Demographically, the Taurus (astrology) audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Politics & Society · Type: Topic
Demographics of Taurus (astrology) fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 32.0 |
| Estimated audience size | 3,319,048 |
Audience persona
The typical Taurus (astrology) fan in United States is more female, around 32.0 years old, with strong Mindfulness tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 1.76× | Sports |
| Bank account | 1.73× | Business & Career |
| Tierra Cali | 4.21× | Travel & Leisure |
| Mothercare | 1.51× | Kids & Family |
| Temple Grandin | 2.44× | Literature |
| Tierra caliente | 1.97× | Travel & Leisure |
| Sub Zero (Official) | 1.99× | Literature |
| Ellen Burstyn | 1.74× | Movies & TV |
| Highland games | 1.61× | Sports |
| E-box | 2.29× | Health |
| E-box | 2.2× | Health |
| Lion of Judah | 2.51× | |
| Leprechaun | 1.64× | Literature |
| Overtone | 1.52× | Beauty & Wellness |
| Cachorros | 1.97× | Pets & Animals |
| Ural Mountains | 1.97× | Travel & Leisure |
| Lindsey Shaw | 1.5× | Movies & TV |
| Divergent series | 1.71× | Movies & TV |
| New York Harbor | 1.73× | Travel & Leisure |
| Fernando Valenzuela | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.17 |
| Extroversion | THRILL | 1.49 |
| Risk Appetite | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Pet Ownership | JOY | 1.18 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Italy | 8.1% |
| Spain | 7.4% |
See Taurus (astrology) audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Taurus (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.