Rascasse Audience Intelligence

Tertiary sector of the economy Audience in United States

A data profile of the people who buy, follow and care about Tertiary sector of the economy in United States — modelled from more than twelve digital signal sources. Tertiary sector of the economy has an estimated audience of 5,003,741 people in United States.

#3792among Topic in United States#614in Business & Career

The average Tertiary sector of the economy fan in United States is 42.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Reddit, Subway, Burger King, with strongest over-indexing on Reddit (2.59× the country average).

Demographically, the Tertiary sector of the economy audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tertiary sector of the economy fan in United States is balanced, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Reddit.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tertiary sector of the economy profile in United States.

Audience size
5M
in United States
Gender
46.8%♀
53.2% male
Age
42.6
average years
Country rank
#6702
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tertiary sector of the economy fans

46.8% are female, 53.2% are male, average age 42.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Tertiary sector of the economy audience in United States
MetricValue
Female46.8%
Male53.2%
Average age42.6
Estimated audience size5,003,741
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Tertiary sector of the economy audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Tertiary sector of the economy audience comes from United States.

Worldwide audience distribution share by country for Tertiary sector of the economy
CountryShare
United States17.7%
Brazil9.6%
Mexico8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tertiary sector of the economy audience in United States is strongest.

Fig. 05

Top regions by affinity

Tertiary sector of the economy fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M3.79×
02South Carolina~200K2.06×
03Minnesota~100K1.44×
04Kentucky~90K1.43×
05Georgia~200K1.38×
06Wyoming~10K1.37×
07Utah~60K1.36×
08Virginia~200K1.27×
09Illinois~200K1.24×
10Louisiana~70K1.13×
11Alaska~10K1.13×
12Oklahoma~60K1.12×
13Nebraska~30K1.11×
14North Dakota~10K1.11×
15South Dakota~10K1.10×
16Montana~10K1.04×
17West Virginia~20K1.01×
18Delaware~10K1.01×
19Washington~100K1.00×
20Rhode Island~20K0.99×
21Idaho~20K0.98×
22Washington, District of Columbia~10K0.98×
23Maine~20K0.97×
24Oregon~50K0.96×
25Mississippi~40K0.96×
26Hawaii~20K0.96×
27New Hampshire~20K0.96×
28New Mexico~20K0.94×
29Florida~300K0.93×
30Wisconsin~70K0.93×
31Nevada~40K0.93×
32Iowa~40K0.93×
33Arkansas~40K0.91×
34Colorado~70K0.90×
35Kansas~40K0.90×
36Tennessee~90K0.87×
37Alabama~60K0.87×
38Connecticut~40K0.86×
39Missouri~60K0.81×
40North Carolina~100K0.80×
41Indiana~70K0.80×
42Maryland~70K0.80×
43Arizona~80K0.77×
44Pennsylvania~100K0.75×
45Massachusetts~70K0.75×
46Michigan~100K0.73×
47New Jersey~90K0.71×
48California~400K0.70×
49Ohio~100K0.70×
50New York~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Tertiary sector of the economy, United States
0.68×1.00×3.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tertiary sector of the economy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tertiary sector of the economy audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics3.11×
02Real propertyHome & Garden2.76×
03SubwayFood & Beverages2.72×
04RedditInternet & Social Media2.59×
05Burger KingFood & Beverages2.30×
06Master of Business AdministrationBusiness & Career2.18×
07Public transportCars & Mobility2.01×
08McDonald'sFood & Beverages1.93×
09Pizza HutFood & Beverages1.82×
10Ace HardwareHome & Garden1.82×
11SnapchatInternet & Social Media1.81×
12FedExBusiness & Career1.71×
13InnovationBusiness & Career1.69×
14StarbucksFood & Beverages1.68×
15IKEAHome & Garden1.62×
16GeneticsKids & Family1.60×
17MenardsHome & Garden1.56×
18United Parcel ServiceBusiness & Career1.53×
19Shopping mallsShopping1.52×
20AirbnbTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tertiary sector of the economy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tertiary sector of the economy audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.83×
Quality AwarenessPREMIUM1.72×
Need for SecurityCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tertiary sector of the economy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.61×
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tertiary sector of the economy have in United States?

Tertiary sector of the economy has an estimated audience of 5,003,741 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tertiary sector of the economy fans?

46.8% of Tertiary sector of the economy fans are female, 53.2% are male, with an average age of 42.6 years.

03

Which brands do Tertiary sector of the economy fans like most?

Tertiary sector of the economy fans show strongest brand affinity for Reddit (2.59×), Subway (2.72×), and Burger King (2.3×) over the country average.

04

Where do Tertiary sector of the economy fans live in United States?

Tertiary sector of the economy fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tertiary sector of the economy fans also like?

Beyond Tertiary sector of the economy itself, the audience over-indexes on Subway (2.72×), Burger King (2.3×), Real property (2.76×), and McDonald's (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Tertiary sector of the economy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tertiary sector of the economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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