A data profile of the people who buy, follow and care about Tertiary sector of the economy in Spain — modelled from more than twelve digital signal sources. Tertiary sector of the economy has an estimated audience of 2,065,772 people in Spain.
Tertiary sector of the economy has an estimated audience of 2,065,772 people in Spain. 52.5% are female, 47.5% are male, average age 45.3. Top brand affinities: IBEX 35, Caixabank, Real property, Robert De Niro, Al Pacino.
Top brand affinities include IBEX 35, Caixabank, Real property, with strongest over-indexing on IBEX 35 (3.18× the country average).
Demographically, the Tertiary sector of the economy audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Tertiary sector of the economy fan in Spain is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Tertiary sector of the economy profile in Spain.
52.5% are female, 47.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 45.3 |
| Estimated audience size | 2,065,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 30% |
of the worldwide Tertiary sector of the economy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 9.6% |
| Mexico | 8.0% |
The strongest cross-interests of the Tertiary sector of the economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert De Niro | Movies & TV | 6.03× | ||
| 02 | Al Pacino | Movies & TV | 6.03× | ||
| 03 | Alexander Skarsgård | Movies & TV | 6.03× | ||
| 04 | Goodfellas | Movies & TV | 6.03× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 4.07× | ||
| 06 | Satire | Literature | 3.77× | ||
| 07 | Real property | Home & Garden | 3.46× | ||
| 08 | IBEX 35 | Business & Career | 3.18× | ||
| 09 | Betfair | Games | 3.04× | ||
| 10 | Refrigerator | Home & Garden | 2.91× | ||
| 11 | Volunteering | Politics & Society | 2.80× | ||
| 12 | Caixabank | Business & Career | 2.72× | ||
| 13 | Dentistry | Business & Career | 2.60× | ||
| 14 | Solar energy | Home & Garden | 2.17× | ||
| 15 | Travel website | Travel & Leisure | 2.11× | ||
| 16 | Badoo | Internet & Social Media | 2.10× | ||
| 17 | Aldi | Shopping | 1.94× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.93× | ||
| 19 | Take-out | Food & Beverages | 1.62× | ||
| 20 | Bankinter | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.13× | |
| Need for Security | CONSERVATISM | 1.66× | |
| Convenience Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tertiary sector of the economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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