The Big One (NASCAR) Audience in United States
The Big One (NASCAR) has an estimated audience of 478,881 people in United States. 47.8% are female, 52.2% are male, average age 44.4. Top brand affinities: Unique Gifts, Birthday Gifts, Sinaloa, Graham Greene (actor), Academy Award for Best Original Score.
Top brand affinities include Unique Gifts, Birthday Gifts, Sinaloa, with strongest over-indexing on Unique Gifts (2.08× the country average). Demographically, the The Big One (NASCAR) audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Category: Sports · Type: Topic
Demographics of The Big One (NASCAR) fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 44.4 |
| Estimated audience size | 478,881 |
Audience persona
The typical The Big One (NASCAR) fan in United States is balanced, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Unique Gifts.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.08× | Shopping |
| Birthday Gifts | 2.23× | Kids & Family |
| Sinaloa | 1.57× | Travel & Leisure |
| Graham Greene (actor) | 1.83× | |
| Academy Award for Best Original Score | 5.08× | Movies & TV |
| Cachorro | 1.52× | Pets & Animals |
| 19 Kids and Counting | 1.52× | Movies & TV |
| Telethon | 2.93× | Movies & TV |
| Iyanla Vanzant | 3.94× | Business & Career |
| Ken Griffey Jr. | 2.1× | Sports |
| Leverage (TV series) | 1.61× | Movies & TV |
| Life of Pi | 2.24× | Movies & TV |
| Equinix | 3.18× | Business & Career |
| Academy Award for Best Visual Effects | 2.79× | Movies & TV |
| Mother Goose | 4.07× | Literature |
| Moquegua | 2.72× | Travel & Leisure |
| Brunello Cucinelli | 1.62× | Fashion & Accessoires |
| Title Nine | 2.2× | Fashion & Accessoires |
| Grover Cleveland | 1.8× | Politics & Society |
| Shrimp toast | 4.14× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.44 |
| Patriotism | CONSERVATISM | 1.39 |
| Design Affinity | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.24 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 24.2% |
| United States | 14.7% |
| Taiwan | 8.4% |
See The Big One (NASCAR) audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Big One (NASCAR). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.