The Bill Audience in United States

The Bill logo

The Bill has an estimated audience of 1,301,736 people in United States. 60.1% are female, 39.9% are male, average age 45.4. Top regions: New York, California, Texas. Top brand affinities: Flash memory, Al Ahly SC, Enfamil, Northrop Grumman, Overboard (film).

The average The Bill fan in United States is 45.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Flash memory, Al Ahly SC, Enfamil, with strongest over-indexing on Flash memory (1.7× the country average). Demographically, the The Bill audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Bill fans

Demographic split for The Bill audience in United States
MetricValue
Female60.1%
Male39.9%
Average age45.4
Estimated audience size1,301,736

Audience persona

The typical The Bill fan in United States is more female, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Flash memory.

Top regions in United States

Top regions ranked by reach for The Bill in United States
RegionReachAffinity
New York208,7292.87×
California117,2930.82×
Texas98,1160.88×
Florida78,7780.89×
Pennsylvania53,9711.23×
Ohio42,7511.07×
Michigan39,7981.17×
North Carolina37,9370.97×
Illinois37,8630.87×
Virginia35,2881.11×
Georgia33,0260.82×
New Jersey28,2300.85×
Massachusetts26,9121.05×
Maryland26,7261.19×
Tennessee26,1821×
Missouri23,0791.1×
Washington22,6160.87×
South Carolina20,7451.06×
Indiana20,7110.87×
Arizona20,3830.77×
Colorado19,5990.96×
Kentucky16,2250.99×
Wisconsin15,3310.78×
Louisiana14,2530.85×
Connecticut14,1431.08×
Minnesota14,0040.75×
Oregon13,9720.94×
Alabama13,5380.74×
Kansas12,8481.25×
Oklahoma12,7910.88×
Nevada11,1280.88×
Arkansas10,7541×
Mississippi10,1420.95×
Iowa9,9470.93×
Utah9,7540.84×
Nebraska6,4290.98×
Idaho6,1110.94×
West Virginia6,0771×
Rhode Island5,6951.37×
New Mexico5,0940.78×
New Hampshire4,5620.89×
Washington, District of Columbia4,4461.14×
Wyoming4,3702.26×
Maine4,2950.92×
Montana3,1720.88×
Delaware3,0790.86×
Hawaii2,9780.53×
Vermont2,5361.11×
South Dakota2,2030.73×
North Dakota1,8060.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Bill audience
BrandAffinityCategory
Flash memory1.7×Technology & Electronics
Al Ahly SC2.38×Sports
Enfamil1.88×Kids & Family
Northrop Grumman1.61×Business & Career
Overboard (film)1.58×Movies & TV
International University of Business Agriculture and Technology1.83×Business & Career
Barclays Center2.09×Sports
Assassin's Creed: Bloodlines1.57×Games
Ottumwa, Iowa4.04×Travel & Leisure
Roaming2.34×Technology & Electronics
Parma1.67×Travel & Leisure
Cachaça2.63×Food & Beverages
Canino3.2×Travel & Leisure
Brooklyn College1.5×Business & Career
British Grand Prix2.26×Sports
Islamic eschatology1.66×Politics & Society
The Godfather Part II1.56×Movies & TV
Assisi1.87×Travel & Leisure
Aleksander Barkov, Jr.1.92×Sports
Peugeot 3082.61×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Bill audience
TraitClusterScore
IndulgenceJOY2.29
Family OrientationCONSERVATISM1.9
Quality AwarenessPREMIUM1.74
Convenience OrientationPREMIUM1.3
Community OrientationOPEN1.29
TravellingTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for The Bill
CountryShare
United States54.1%
United Kingdom18.0%
Australia4.8%

See The Bill audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Bill have in United States?

The Bill has an estimated audience of 1,301,736 people in United States, concentrated in New York and California.

What is the gender split and age of The Bill fans?

60.1% of The Bill fans are female, 39.9% are male, with an average age of 45.4 years.

Which brands do The Bill fans like most?

The Bill fans show strongest brand affinity for Flash memory (1.7×), Al Ahly SC (2.38×), and Enfamil (1.88×) over the country average.

Where do The Bill fans live in United States?

The Bill fans in United States are most concentrated in New York (reach 208,729), California (reach 117,293), and Texas (reach 98,116). These three regions account for the largest share of the active audience.

What other brands do The Bill fans also like?

Beyond The Bill itself, the audience over-indexes on Al Ahly SC (2.38×), Enfamil (1.88×), Northrop Grumman (1.61×), and Overboard (film) (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.