The Black Keys Audience in United States

The Black Keys has an estimated audience of 581,095 people in United States. 52.7% are female, 47.3% are male, average age 32.9. Top regions: California, Ohio, Texas. Top brand affinities: Greyhounds, Jack White, Cardinals, Bahamas, Temples (band).

The average The Black Keys fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Greyhounds, Jack White, Cardinals, with strongest over-indexing on Greyhounds (13.97× the country average). Demographically, the The Black Keys audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Black Keys fans

Demographic split for The Black Keys audience in United States
MetricValue
Female52.7%
Male47.3%
Average age32.9
Estimated audience size581,095

Audience persona

The typical The Black Keys fan in United States is balanced, around 32.9 years old, with strong Tradition tendencies and a notable affinity for Greyhounds.

Top regions in United States

Top regions ranked by reach for The Black Keys in United States
RegionReachAffinity
California63,4600.99×
Ohio43,9872.46×
Texas41,3970.83×
New York29,9680.92×
Florida25,0650.64×
Illinois21,5791.11×
Pennsylvania21,1461.08×
Tennessee17,1711.47×
Michigan16,9581.12×
North Carolina15,5520.89×
Arizona14,8591.25×
Washington13,2391.14×
Georgia13,1560.73×
Colorado12,4521.36×
Indiana11,7881.11×
Massachusetts11,5551.01×
Virginia11,5080.81×
New Jersey11,4950.78×
Minnesota10,7781.29×
Wisconsin10,5461.21×
Missouri9,2700.99×
Oregon9,2281.39×
Maryland8,1130.81×
Oklahoma7,9681.23×
Kentucky7,5511.04×
South Carolina7,2090.82×
Alabama6,8560.84×
Connecticut6,0871.04×
Louisiana5,4870.73×
Utah4,6840.9×
Kansas4,6191.01×
Arkansas4,6100.96×
Iowa4,4670.93×
Nevada4,2630.76×
Idaho3,9991.37×
Mississippi3,1510.66×
Montana2,6831.66×
Nebraska2,5520.88×
New Mexico2,3380.8×
New Hampshire2,2981×
West Virginia2,2120.82×
Maine2,1551.04×
Washington, District of Columbia1,6190.93×
Rhode Island1,4750.8×
Hawaii1,2090.48×
Vermont1,1091.09×
Delaware1,0770.67×
Alaska1,0570.85×
South Dakota1,0170.76×
North Dakota9250.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Black Keys audience
BrandAffinityCategory
Greyhounds13.97×Music & Radio
Jack White27.28×Movies & TV
Cardinals14.34×Music & Radio
Bahamas14.83×Music & Radio
Temples (band)18.55×Music & Radio
Stars9.85×Music & Radio
Black Mirrors13.21×Music & Radio
Arcade Fire33.22×Music & Radio
Casey4.59×Music & Radio
New-adult fiction9.96×Literature
Modest Mouse34.52×Music & Radio
Husky (band)14.28×Music & Radio
Franz Ferdinand (band)27.13×Music & Radio
The White Stripes28.89×Music & Radio
Rob Reiner3.98×Movies & TV
Friends2.57×Movies & TV
Grizzly Bear (band)16.29×Music & Radio
congratulations9.83×Music & Radio
Culture2.1×Literature
Benches23.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Black Keys audience
TraitClusterScore
TraditionCONSERVATISM1.6
SustainabilityBALANCE1.45
ExtroversionTHRILL1.41
Design AffinityPREMIUM1.3
Early Adopter MentalityPOWER1.23
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for The Black Keys
CountryShare
United States37.5%
United Kingdom7.9%
Japan6.4%

See The Black Keys audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Black Keys have in United States?

The Black Keys has an estimated audience of 581,095 people in United States, concentrated in California and Ohio.

What is the gender split and age of The Black Keys fans?

52.7% of The Black Keys fans are female, 47.3% are male, with an average age of 32.9 years.

Which brands do The Black Keys fans like most?

The Black Keys fans show strongest brand affinity for Greyhounds (13.97×), Jack White (27.28×), and Cardinals (14.34×) over the country average.

Where do The Black Keys fans live in United States?

The Black Keys fans in United States are most concentrated in California (reach 63,460), Ohio (reach 43,987), and Texas (reach 41,397). These three regions account for the largest share of the active audience.

What other brands do The Black Keys fans also like?

Beyond The Black Keys itself, the audience over-indexes on Jack White (27.28×), Cardinals (14.34×), Bahamas (14.83×), and Temples (band) (18.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Black Keys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.