Rascasse Audience Intelligence

The Detour (TV series) Audience in United States

A data profile of the people who buy, follow and care about The Detour (TV series) in United States — modelled from more than twelve digital signal sources. The Detour (TV series) has an estimated audience of 341,786 people in United States.

#4013among Movie / TV Show / Series in United States#8229in Movies & TV

The average The Detour (TV series) fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Raising Hope, Six Feet Under (TV series), Obsessed (2009 film), with strongest over-indexing on Raising Hope (119.19× the country average).

Demographically, the The Detour (TV series) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Detour (TV series) fan in United States is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Raising Hope.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Detour (TV series) profile in United States.

Audience size
342K
in United States
Gender
69.1%♀
30.9% male
Age
41.2
average years
Country rank
#45168
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Detour (TV series) viewers

69.1% are female, 30.9% are male, average age 41.2.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for The Detour (TV series) audience in United States
MetricValue
Female69.1%
Male30.9%
Average age41.2
Estimated audience size341,786
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the The Detour (TV series) audience in United States
Age bracketShare%
16-197%
20-2918%
30-3932%
40-4932%
50+11%
Fig. 04

Worldwide distribution

93.6%

of the worldwide The Detour (TV series) audience comes from United States.

Worldwide audience distribution share by country for The Detour (TV series)
CountryShare
United States93.6%
Germany5.0%
Italy1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Detour (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Detour (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01California~100K3.86×
02North Dakota<1K1.22×
03Alaska<1K1.15×
04Idaho~2K1.12×
05Wisconsin~5K1.10×
06Missouri~6K1.09×
07Utah~3K1.06×
08Iowa~3K1.06×
09Kansas~3K1.05×
10Oregon~4K1.04×
11Montana<1K1.04×
12Washington~7K1.03×
13South Dakota<1K1.03×
14Oklahoma~4K1.02×
15Colorado~5K1.01×
16Minnesota~5K1.01×
17Illinois~10K0.99×
18Indiana~6K0.99×
19Nebraska~2K0.99×
20Michigan~8K0.98×
21Ohio~10K0.97×
22Arkansas~3K0.97×
23New Hampshire~1K0.96×
24New Mexico~2K0.95×
25Delaware<1K0.95×
26Arizona~6K0.93×
27Kentucky~4K0.93×
28Maine~1K0.93×
29Vermont<1K0.93×
30Pennsylvania~10K0.92×
31Georgia~9K0.92×
32Connecticut~3K0.92×
33Nevada~3K0.92×
34Maryland~5K0.91×
35West Virginia~1K0.91×
36Rhode Island<1K0.91×
37Tennessee~6K0.90×
38Texas~20K0.89×
39Massachusetts~6K0.89×
40South Carolina~4K0.89×
41Mississippi~2K0.89×
42North Carolina~9K0.88×
43Virginia~7K0.88×
44Louisiana~4K0.88×
45Hawaii~1K0.88×
46Washington, District of Columbia<1K0.86×
47New York~20K0.84×
48New Jersey~7K0.84×
49Alabama~4K0.84×
50Florida~20K0.76×
Fig. 06

Affinity by region

Affinity by region — The Detour (TV series), United States
0.76×1.00×3.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Detour (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Detour (TV series) audience
#·InterestCategoryAffinity×
01Raising HopeMovies & TV119.19×
02Six Feet Under (TV series)Movies & TV85.02×
03The Goldbergs (TV series)Movies & TV23.40×
04Isla FisherMovies & TV16.41×
05Jessica ChastainMovies & TV16.41×
06Josh DuhamelFashion & Accessoires16.41×
07Michelle MonaghanMovies & TV16.41×
08Seth GreenMovies & TV16.41×
09Erin AndrewsSports16.41×
10Suki WaterhouseFashion & Accessoires16.35×
11Conan (talk show)Movies & TV16.31×
12Lily AllenMusic & Radio15.86×
13Obsessed (2009 film)Movies & TV14.92×
14Kate BeckinsaleMovies & TV13.32×
15This Is Us (TV series)Movies & TV12.10×
16Sharon OsbourneMovies & TV8.43×
17Sex and the CityMovies & TV5.56×
18True DetectiveMovies & TV5.03×
19Diane KeatonMovies & TV4.43×
20Discount storesShopping3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Detour (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Detour (TV series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.43×
Quality AwarenessPREMIUM2.33×
Urban LifestyleOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Detour (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Healthy LifestyleBALANCE0.68×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Detour (TV series) have in United States?

The Detour (TV series) has an estimated audience of 341,786 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Detour (TV series) viewers?

69.1% of The Detour (TV series) fans are female, 30.9% are male, with an average age of 41.2 years.

03

Which brands do The Detour (TV series) fans like most?

The Detour (TV series) fans show strongest brand affinity for Raising Hope (119.19×), Six Feet Under (TV series) (85.02×), and Obsessed (2009 film) (14.92×) over the country average.

04

Where do The Detour (TV series) fans live in United States?

The Detour (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Detour (TV series) fans also like?

Beyond The Detour (TV series) itself, the audience over-indexes on Six Feet Under (TV series) (85.02×), Obsessed (2009 film) (14.92×), Isla Fisher (16.41×), and The Goldbergs (TV series) (23.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Detour (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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