The Detour (TV series) Audience in United States

The Detour (TV series) logo

The Detour (TV series) has an estimated audience of 323,297 people in United States. 69.1% are female, 30.9% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Gloria, Home equity, Jeep Grand Cherokee (WJ), Israel, Dog breed.

The average The Detour (TV series) fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gloria, Home equity, Jeep Grand Cherokee (WJ), with strongest over-indexing on Gloria (82.84× the country average). Demographically, the The Detour (TV series) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Detour (TV series) fans

Demographic split for The Detour (TV series) audience in United States
MetricValue
Female69.1%
Male30.9%
Average age41.2
Estimated audience size323,297

Audience persona

The typical The Detour (TV series) fan in United States is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Gloria.

Top regions in United States

Top regions ranked by reach for The Detour (TV series) in United States
RegionReachAffinity
California75,5842.13×
Texas26,7620.96×
Florida16,3280.75×
New York15,2750.85×
Illinois11,4251.06×
Pennsylvania10,5670.97×
Ohio10,2171.03×
Georgia8,9920.9×
North Carolina8,9260.92×
Michigan8,8091.04×
Washington7,2801.12×
New Jersey7,0310.86×
Virginia6,8060.86×
Indiana6,3001.07×
Arizona6,2760.95×
Missouri6,2611.2×
Massachusetts6,1260.96×
Tennessee6,0340.93×
Colorado5,3621.05×
Wisconsin5,3121.09×
Minnesota4,9051.06×
Maryland4,6780.84×
South Carolina4,5200.93×
Oregon4,1861.13×
Kentucky3,8160.94×
Oklahoma3,7921.06×
Alabama3,7580.83×
Louisiana3,5850.86×
Utah3,4131.18×
Nevada2,9860.96×
Iowa2,8911.09×
Connecticut2,8900.89×
Kansas2,8061.1×
Arkansas2,4690.93×
Mississippi2,2310.84×
Idaho2,0141.24×
Nebraska1,6171×
New Mexico1,5170.94×
West Virginia1,3570.9×
New Hampshire1,2250.96×
Hawaii1,1830.85×
Maine1,1050.95×
Montana9981.11×
Rhode Island9000.87×
Alaska8391.21×
North Dakota8381.26×
South Dakota8191.1×
Delaware7250.81×
Washington, District of Columbia6650.68×
Vermont4680.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Detour (TV series) audience
BrandAffinityCategory
Gloria82.84×Music & Radio
Home equity11.72×Home & Garden
Jeep Grand Cherokee (WJ)11.13×Cars & Mobility
Israel3.3×Travel & Leisure
Dog breed1.83×Pets & Animals
Alaska2.1×Travel & Leisure
Kāhala, Hawaii24.57×Travel & Leisure
Whataburger1.82×Food & Beverages
Google Photos2.54×Technology & Electronics
Goop5.39×Internet & Social Media
Huddle (software)10.76×Technology & Electronics
Collectable1.57×Kids & Family
3D printing2.29×Technology & Electronics
headspace8.24×Health
Wok5.12×Food & Beverages
Sussex County, New Jersey7.64×Travel & Leisure
Litter box1.59×Pets & Animals
Grace Slick6.49×Music & Radio
Natural rubber1.53×Cars & Mobility
Bank account1.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Detour (TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM2.12
Convenience OrientationPREMIUM1.66
ExtroversionTHRILL1.62
Urban LifestyleOPEN1.59
IndividualismJOY1.49
DIY MentalityTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for The Detour (TV series)
CountryShare
United States93.4%
Germany5.1%
Italy1.5%

See The Detour (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Detour (TV series) have in United States?

The Detour (TV series) has an estimated audience of 323,297 people in United States, concentrated in California and Texas.

What is the gender split and age of The Detour (TV series) fans?

69.1% of The Detour (TV series) fans are female, 30.9% are male, with an average age of 41.2 years.

Which brands do The Detour (TV series) fans like most?

The Detour (TV series) fans show strongest brand affinity for Gloria (82.84×), Home equity (11.72×), and Jeep Grand Cherokee (WJ) (11.13×) over the country average.

Where do The Detour (TV series) fans live in United States?

The Detour (TV series) fans in United States are most concentrated in California (reach 75,584), Texas (reach 26,762), and Florida (reach 16,328). These three regions account for the largest share of the active audience.

What other brands do The Detour (TV series) fans also like?

Beyond The Detour (TV series) itself, the audience over-indexes on Home equity (11.72×), Jeep Grand Cherokee (WJ) (11.13×), Israel (3.3×), and Dog breed (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Detour (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.