The Haves and the Have Nots (TV series) Audience in United States
The Haves and the Have Nots (TV series) has an estimated audience of 1,407,772 people in United States. 83.3% are female, 16.7% are male, average age 43.6. Top regions: Texas, Georgia, Florida. Top brand affinities: Voltron: Legendary Defender, South Asian cuisine, National Paralympic Committee, Bunga bunga, Whataburger.
The average The Haves and the Have Nots (TV series) fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Voltron: Legendary Defender, South Asian cuisine, National Paralympic Committee, with strongest over-indexing on Voltron: Legendary Defender (30.38× the country average). Demographically, the The Haves and the Have Nots (TV series) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Haves and the Have Nots (TV series) fans
| Metric | Value |
|---|---|
| Female | 83.3% |
| Male | 16.7% |
| Average age | 43.6 |
| Estimated audience size | 1,407,772 |
Audience persona
The typical The Haves and the Have Nots (TV series) fan in United States is more female, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Voltron: Legendary Defender.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 160,721 | 1.33× |
| Georgia | 112,496 | 2.59× |
| Florida | 111,547 | 1.17× |
| California | 88,648 | 0.57× |
| New York | 82,933 | 1.05× |
| North Carolina | 82,623 | 1.95× |
| Louisiana | 59,549 | 3.28× |
| Illinois | 53,807 | 1.15× |
| South Carolina | 52,295 | 2.47× |
| Mississippi | 51,285 | 4.42× |
| Tennessee | 48,435 | 1.72× |
| Ohio | 47,004 | 1.08× |
| Michigan | 45,764 | 1.24× |
| Virginia | 44,789 | 1.31× |
| Pennsylvania | 44,049 | 0.93× |
| Alabama | 43,690 | 2.22× |
| Maryland | 42,085 | 1.74× |
| New Jersey | 34,703 | 0.97× |
| Indiana | 27,280 | 1.06× |
| Missouri | 23,943 | 1.06× |
| Arkansas | 23,028 | 1.99× |
| Kentucky | 18,047 | 1.02× |
| Oklahoma | 16,172 | 1.03× |
| Arizona | 13,927 | 0.48× |
| Wisconsin | 13,560 | 0.64× |
| Massachusetts | 13,320 | 0.48× |
| Connecticut | 12,351 | 0.87× |
| Nevada | 12,038 | 0.88× |
| Washington | 10,849 | 0.38× |
| Minnesota | 10,047 | 0.5× |
| Colorado | 8,955 | 0.4× |
| Kansas | 7,506 | 0.68× |
| Washington, District of Columbia | 5,605 | 1.32× |
| Delaware | 5,285 | 1.36× |
| Iowa | 5,072 | 0.44× |
| Oregon | 4,597 | 0.28× |
| West Virginia | 4,188 | 0.64× |
| New Mexico | 3,646 | 0.52× |
| Nebraska | 3,035 | 0.43× |
| Utah | 2,842 | 0.23× |
| Hawaii | 2,254 | 0.37× |
| Rhode Island | 2,231 | 0.5× |
| Idaho | 1,835 | 0.26× |
| Maine | 1,383 | 0.27× |
| New Hampshire | 1,345 | 0.24× |
| Alaska | 921 | 0.31× |
| North Dakota | 801 | 0.28× |
| Montana | 741 | 0.19× |
| South Dakota | 701 | 0.22× |
| Vermont | 611 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voltron: Legendary Defender | 30.38× | Movies & TV |
| South Asian cuisine | 13.99× | Food & Beverages |
| National Paralympic Committee | 27.07× | Sports |
| Bunga bunga | 82.25× | Politics & Society |
| Whataburger | 1.55× | Food & Beverages |
| 97-1 The Eagle Rocks | 58.82× | Music & Radio |
| Regional styles of Mexican music | 1.64× | Music & Radio |
| Sponge (band) | 14.96× | Music & Radio |
| Gruppo Torinese Trasporti | 16.88× | Cars & Mobility |
| Monogram | 1.93× | Home & Garden |
| UK garage | 2.61× | Music & Radio |
| Jesse Plemons | 1.59× | Movies & TV |
| Iron Man (film) | 2.11× | Movies & TV |
| Mortgage insurance | 1.93× | Business & Career |
| Cam Ward | 1.63× | Sports |
| Grey Eagle, Minnesota | 20× | Travel & Leisure |
| Nebraska Cornhuskers football | 1.5× | Sports |
| Commercial mortgage | 2.65× | Business & Career |
| Isla Holbox | 9.76× | Travel & Leisure |
| Kento Yamazaki | 4.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.54 |
| Risk Appetite | THRILL | 1.48 |
| Price Sensitivity | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.27 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.0% |
| Japan | 2.1% |
| Kenya | 1.0% |
See The Haves and the Have Nots (TV series) audiences in other countries
- The Haves and the Have Nots (TV series) — Germany
- The Haves and the Have Nots (TV series) — United Kingdom
- The Haves and the Have Nots (TV series) — France
- The Haves and the Have Nots (TV series) — Italy
- The Haves and the Have Nots (TV series) — Spain
- The Haves and the Have Nots (TV series) — Brazil
- The Haves and the Have Nots (TV series) — Japan
- The Haves and the Have Nots (TV series) — South Korea
- The Haves and the Have Nots (TV series) — India
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Frequently asked questions
How many fans does The Haves and the Have Nots (TV series) have in United States?
The Haves and the Have Nots (TV series) has an estimated audience of 1,407,772 people in United States, concentrated in Texas and Georgia.
What is the gender split and age of The Haves and the Have Nots (TV series) fans?
83.3% of The Haves and the Have Nots (TV series) fans are female, 16.7% are male, with an average age of 43.6 years.
Which brands do The Haves and the Have Nots (TV series) fans like most?
The Haves and the Have Nots (TV series) fans show strongest brand affinity for Voltron: Legendary Defender (30.38×), South Asian cuisine (13.99×), and National Paralympic Committee (27.07×) over the country average.
Where do The Haves and the Have Nots (TV series) fans live in United States?
The Haves and the Have Nots (TV series) fans in United States are most concentrated in Texas (reach 160,721), Georgia (reach 112,496), and Florida (reach 111,547). These three regions account for the largest share of the active audience.
What other brands do The Haves and the Have Nots (TV series) fans also like?
Beyond The Haves and the Have Nots (TV series) itself, the audience over-indexes on South Asian cuisine (13.99×), National Paralympic Committee (27.07×), Bunga bunga (82.25×), and Whataburger (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Haves and the Have Nots (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.