The Hours (film) Audience in United States

The Hours (film) logo

The Hours (film) has an estimated audience of 651,983 people in United States. 61.8% are female, 38.2% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Gloria, Steampunk, Cleveland Institute of Art, Historic site, Monogram.

The average The Hours (film) fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gloria, Steampunk, Cleveland Institute of Art, with strongest over-indexing on Gloria (16.07× the country average). Demographically, the The Hours (film) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Hours (film) fans

Demographic split for The Hours (film) audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.2
Estimated audience size651,983

Audience persona

The typical The Hours (film) fan in United States is more female, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Gloria.

Top regions in United States

Top regions ranked by reach for The Hours (film) in United States
RegionReachAffinity
California75,4341.05×
New York65,2811.79×
Texas42,8080.76×
Connecticut41,8916.41×
Florida34,6510.79×
Illinois21,6000.99×
Pennsylvania21,0770.96×
Ohio17,8330.89×
Massachusetts17,3991.35×
New Jersey17,2891.04×
North Carolina16,2790.83×
Michigan15,4160.9×
Virginia14,9800.94×
Georgia14,6610.73×
Washington13,8891.06×
Maryland11,5211.03×
Minnesota10,3671.11×
Arizona10,2900.77×
Tennessee10,2480.78×
Indiana9,2840.78×
Missouri9,2290.88×
Colorado9,2290.9×
Wisconsin9,1980.94×
Oregon9,1801.23×
South Carolina7,2300.74×
Kentucky7,0490.86×
Louisiana6,2650.75×
Alabama6,1620.68×
Oklahoma5,4840.76×
Utah4,3750.75×
Iowa4,2150.78×
Nevada4,0920.65×
Arkansas3,9710.74×
Kansas3,8110.74×
New Mexico3,0810.94×
Maine2,9931.28×
Washington, District of Columbia2,9051.48×
Mississippi2,8980.54×
Rhode Island2,4791.19×
Idaho2,4550.75×
New Hampshire2,4360.95×
Nebraska2,3340.71×
West Virginia2,1050.69×
Hawaii1,9040.68×
Vermont1,8561.62×
Delaware1,5000.83×
Montana1,3970.77×
Alaska8060.58×
South Dakota7400.49×
North Dakota7020.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hours (film) audience
BrandAffinityCategory
Gloria16.07×Music & Radio
Steampunk7.16×Fashion & Accessoires
Cleveland Institute of Art38.17×Arts & Culture
Historic site5.03×Arts & Culture
Monogram4.12×Home & Garden
Oracle Certification Program23.94×Technology & Electronics
Klingspor's Woodworking Shop23.4×Shopping
Non-celiac gluten sensitivity9.35×Health
Nebraska Cornhuskers football2.59×Sports
Jingoism1.53×Politics & Society
headspace6.24×Health
Google Photos1.6×Technology & Electronics
Home staging3.31×Home & Garden
Hocus Pocus2.99×Movies & TV
KiwiCo4.28×Kids & Family
Hexbug13.5×Kids & Family
The Nice Guys4.67×Movies & TV
On the Border Mexican Grill & Cantina3.89×Food & Beverages
Cryptic crossword8.56×Technology & Electronics
Home Bargains6.45×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hours (film) audience
TraitClusterScore
Career OrientationPOWER1.62
Quality AwarenessPREMIUM1.45
Urban LifestyleOPEN1.44
Community OrientationOPEN1.36
TraditionCONSERVATISM1.34
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for The Hours (film)
CountryShare
United States29.4%
United Kingdom8.2%
France7.3%

See The Hours (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Hours (film) have in United States?

The Hours (film) has an estimated audience of 651,983 people in United States, concentrated in California and New York.

What is the gender split and age of The Hours (film) fans?

61.8% of The Hours (film) fans are female, 38.2% are male, with an average age of 40.2 years.

Which brands do The Hours (film) fans like most?

The Hours (film) fans show strongest brand affinity for Gloria (16.07×), Steampunk (7.16×), and Cleveland Institute of Art (38.17×) over the country average.

Where do The Hours (film) fans live in United States?

The Hours (film) fans in United States are most concentrated in California (reach 75,434), New York (reach 65,281), and Texas (reach 42,808). These three regions account for the largest share of the active audience.

What other brands do The Hours (film) fans also like?

Beyond The Hours (film) itself, the audience over-indexes on Steampunk (7.16×), Cleveland Institute of Art (38.17×), Historic site (5.03×), and Monogram (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hours (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.