The Outsiders (novel) Audience in United States

The Outsiders (novel) logo

The Outsiders (novel) has an estimated audience of 4,322,928 people in United States. 58.6% are female, 41.4% are male, average age 33.4. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Home construction, Bank account, Collectable, Combat sport.

The average The Outsiders (novel) fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Home construction, Bank account, with strongest over-indexing on Dog breed (2.58× the country average). Demographically, the The Outsiders (novel) audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Outsiders (novel) fans

Demographic split for The Outsiders (novel) audience in United States
MetricValue
Female58.6%
Male41.4%
Average age33.4
Estimated audience size4,322,928

Audience persona

The typical The Outsiders (novel) fan in United States is more female, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Outsiders (novel) in United States
RegionReachAffinity
California491,2711.03×
Texas421,1211.13×
New York300,8661.25×
Florida242,4160.83×
Pennsylvania159,4041.1×
Illinois153,5131.07×
Ohio143,7181.08×
New Jersey126,2871.15×
North Carolina124,0070.95×
Georgia121,0790.91×
Michigan112,6741×
Arizona102,0931.16×
Virginia92,9560.88×
Tennessee92,8421.07×
Massachusetts85,8791.01×
Indiana84,0881.06×
Wisconsin80,8751.24×
Washington79,4100.92×
Oklahoma78,0181.63×
Missouri76,9911.1×
Alabama67,7411.12×
Colorado66,1360.97×
Kentucky63,2641.17×
Minnesota59,5480.96×
South Carolina59,3030.91×
Maryland57,9070.78×
Louisiana50,0160.9×
Oregon49,2160.99×
Connecticut45,1511.04×
Utah42,1901.09×
Kansas38,5131.13×
Arkansas38,3031.08×
Iowa37,7681.06×
Nevada36,6230.88×
Mississippi33,8000.95×
Nebraska23,4761.08×
New Mexico21,9971.01×
Idaho21,9251.01×
West Virginia20,7681.03×
New Hampshire16,8120.99×
Maine13,8980.9×
Rhode Island13,7941×
Hawaii13,5250.73×
Montana10,8220.9×
South Dakota9,3430.93×
Delaware9,0710.76×
North Dakota8,5240.96×
Washington, District of Columbia8,4740.65×
Alaska7,6590.83×
Vermont6,1600.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Outsiders (novel) audience
BrandAffinityCategory
Dog breed2.58×Pets & Animals
Home construction2.33×Home & Garden
Bank account3.25×Business & Career
Collectable1.7×Kids & Family
Combat sport1.68×Sports
Temple Grandin4.87×Literature
Mortgage insurance2.55×Business & Career
Panama2.06×Travel & Leisure
Winemaking2.35×Food & Beverages
Mike Conley, Jr.4.07×Sports
Mothercare1.5×Kids & Family
ABC 7 Chicago1.94×Movies & TV
Temple Grandin3.27×Literature
Hypertext2.58×Technology & Electronics
WFTV2.55×Movies & TV
Paul Dano2.21×Movies & TV
nbc chicago2.24×Movies & TV
Acoustic music1.8×Music & Radio
Casely2.41×Shopping
Magazine (band)2.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Outsiders (novel) audience
TraitClusterScore
ExtroversionTHRILL1.9
Luxury OrientationPREMIUM1.52
Early Adopter MentalityPOWER1.5
TravellingTHRILL1.49
Risk AppetiteTHRILL1.47
SustainabilityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for The Outsiders (novel)
CountryShare
United States63.8%
United Kingdom3.9%
Canada3.9%

See The Outsiders (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Outsiders (novel) have in United States?

The Outsiders (novel) has an estimated audience of 4,322,928 people in United States, concentrated in California and Texas.

What is the gender split and age of The Outsiders (novel) fans?

58.6% of The Outsiders (novel) fans are female, 41.4% are male, with an average age of 33.4 years.

Which brands do The Outsiders (novel) fans like most?

The Outsiders (novel) fans show strongest brand affinity for Dog breed (2.58×), Home construction (2.33×), and Bank account (3.25×) over the country average.

Where do The Outsiders (novel) fans live in United States?

The Outsiders (novel) fans in United States are most concentrated in California (reach 491,271), Texas (reach 421,121), and New York (reach 300,866). These three regions account for the largest share of the active audience.

What other brands do The Outsiders (novel) fans also like?

Beyond The Outsiders (novel) itself, the audience over-indexes on Home construction (2.33×), Bank account (3.25×), Collectable (1.7×), and Combat sport (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Outsiders (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.