The Record Company Audience in United States
The Record Company has an estimated audience of 133,660 people in United States. 36.6% are female, 63.4% are male, average age 43.0. Top brand affinities: Grace VanderWaal, Die Antwoord, Erin Andrews, Skimboarding, Placebo (band).
Top brand affinities include Grace VanderWaal, Die Antwoord, Erin Andrews, with strongest over-indexing on Grace VanderWaal (83.04× the country average). Demographically, the The Record Company audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Blues
Demographics of The Record Company fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 43.0 |
| Estimated audience size | 133,660 |
Audience persona
The typical The Record Company fan in United States is more male, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Grace VanderWaal.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grace VanderWaal | 83.04× | Music & Radio |
| Die Antwoord | 61.73× | Music & Radio |
| Erin Andrews | 38.08× | Sports |
| Skimboarding | 99.42× | Sports |
| Placebo (band) | 62.99× | Music & Radio |
| Will Poulter | 18.33× | Movies & TV |
| Sophia Bush | 20× | Movies & TV |
| Kurt Cobain | 12.08× | Music & Radio |
| Jack White | 16.76× | Movies & TV |
| Ozzy Osbourne | 8.72× | Music & Radio |
| Scorpions (band) | 14.32× | Music & Radio |
| Deftones | 17.25× | Music & Radio |
| Autism Awareness | 8.25× | Health |
| Capital One | 3.52× | Business & Career |
| Kia Sportage | 18.03× | Cars & Mobility |
| The Kills | 29.12× | Music & Radio |
| Queensrÿche | 35.96× | Music & Radio |
| Diabetes mellitus awareness | 5.58× | Health |
| Rebecca Ferguson | 12.47× | Movies & TV |
| Google News | 4.7× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.04 |
| Extroversion | THRILL | 1.33 |
| Risk Appetite | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.3 |
| Sports Activity | POWER | 1.16 |
| Mindfulness | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.7% |
| Canada | 2.4% |
| United Kingdom | 1.5% |
See The Record Company audiences in other countries
More Blues audiences in United States
- Greyhounds (15,856,162)
- King King (4,924,529)
- Marcus King (2,559,226)
- Buddy Guy (2,466,045)
- Hozier (musician) (2,334,278)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Record Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.