Rascasse Audience Intelligence

The Record Company Audience in United States

A data profile of the people who buy, follow and care about The Record Company in United States — modelled from more than twelve digital signal sources. The Record Company has an estimated audience of 217,337 people in United States.

#19among Blues in United States#14173among Person in United States#8329in Music & Radio

The average The Record Company fan in United States is 40.0 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Texas.

Top brand affinities include Erin Andrews, Grace VanderWaal, The Hives, with strongest over-indexing on Erin Andrews (48.64× the country average).

Demographically, the The Record Company audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Record Company fan in United States is more male, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Erin Andrews.

Category: Music & Radio · Type: Person · Subtype: Blues

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Record Company profile in United States.

Audience size
217K
in United States
Gender
40.0%♀
60.0% male
Age
40.0
average years
Country rank
#56485
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Record Company fans

40.0% are female, 60.0% are male, average age 40.0.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for The Record Company audience in United States
MetricValue
Female40.0%
Male60.0%
Average age40.0
Estimated audience size217,337
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the The Record Company audience in United States
Age bracketShare%
16-1926%
20-2913%
30-3913%
40-4919%
50+28%
Fig. 04

Worldwide distribution

90.2%

of the worldwide The Record Company audience comes from United States.

Worldwide audience distribution share by country for The Record Company
CountryShare
United States90.2%
Canada1.5%
United Kingdom1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Record Company audience in United States is strongest.

Fig. 05

Top regions by affinity

The Record Company fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~90K17.90×
02Vermont<1K1.60×
03New Hampshire~2K1.57×
04Wisconsin~6K1.49×
05Colorado~6K1.42×
06Ohio~9K1.13×
07Rhode Island<1K1.12×
08Maine<1K1.11×
09Delaware<1K1.05×
10Alaska<1K0.97×
11North Dakota<1K0.95×
12South Dakota<1K0.94×
13Montana<1K0.93×
14Alabama~3K0.91×
15Oregon~3K0.91×
16West Virginia~1K0.91×
17Hawaii<1K0.91×
18New Mexico~1K0.90×
19Mississippi~2K0.89×
20Idaho~1K0.89×
21Nebraska~1K0.89×
22Washington, District of Columbia<1K0.89×
23Kentucky~3K0.87×
24Utah~2K0.87×
25Arkansas~2K0.87×
26Kansas~2K0.87×
27Nevada~2K0.85×
28Oklahoma~2K0.84×
29Tennessee~4K0.83×
30Connecticut~2K0.83×
31Iowa~2K0.83×
32Michigan~5K0.82×
33Pennsylvania~7K0.81×
34Louisiana~3K0.81×
35South Carolina~3K0.80×
36Indiana~3K0.77×
37Illinois~6K0.74×
38Missouri~3K0.74×
39Minnesota~3K0.73×
40Washington~4K0.72×
41Maryland~3K0.71×
42Arizona~3K0.69×
43New Jersey~4K0.65×
44Virginia~4K0.65×
45New York~9K0.63×
46North Carolina~5K0.63×
47Georgia~5K0.62×
48Florida~9K0.52×
49California~10K0.50×
50Texas~10K0.47×
Fig. 06

Affinity by region

Affinity by region — The Record Company, United States
0.47×1.00×17.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Record Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Record Company audience
#·InterestCategoryAffinity×
01SkimboardingSports106.76×
02Placebo (band)Music & Radio60.21×
03Grace VanderWaalMusic & Radio60.19×
04QueensrÿcheMusic & Radio50.82×
05Erin AndrewsSports48.64×
06Die AntwoordMusic & Radio46.11×
07The Black KeysMusic & Radio37.55×
08The HivesMusic & Radio37.00×
09The LumineersMusic & Radio29.46×
10The KillsMusic & Radio29.01×
11Bon IverMusic & Radio24.71×
12DeftonesMusic & Radio22.32×
13American Musical SupplyShopping22.02×
14Sophia BushMovies & TV20.00×
15Scorpions (band)Music & Radio19.67×
16Jack WhiteMovies & TV18.51×
17Will PoulterMovies & TV18.31×
18Bob DylanMusic & Radio11.05×
19Sharon OsbourneMovies & TV9.04×
20Phil CollinsMusic & Radio8.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Record Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Record Company audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.18×
SpiritualityBALANCE1.41×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Record Company audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Healthy LifestyleBALANCE0.79×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Record Company have in United States?

The Record Company has an estimated audience of 217,337 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of The Record Company fans?

40.0% of The Record Company fans are female, 60.0% are male, with an average age of 40.0 years.

03

Which brands do The Record Company fans like most?

The Record Company fans show strongest brand affinity for Erin Andrews (48.64×), Grace VanderWaal (60.19×), and The Hives (37×) over the country average.

04

Where do The Record Company fans live in United States?

The Record Company fans in United States are most concentrated in Massachusetts (reach ~90K), California (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do The Record Company fans also like?

Beyond The Record Company itself, the audience over-indexes on Grace VanderWaal (60.19×), The Hives (37×), Skimboarding (106.76×), and Placebo (band) (60.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Blues audiences in United States

See The Record Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Record Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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