The Rundown Audience in United States

The Rundown logo

The Rundown has an estimated audience of 384,376 people in United States. 48.3% are female, 51.7% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Panama, N1 road (South Africa), Graham Greene, Ellen Burstyn, Tuscany.

The average The Rundown fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panama, N1 road (South Africa), Graham Greene, with strongest over-indexing on Panama (1.53× the country average). Demographically, the The Rundown audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Rundown fans

Demographic split for The Rundown audience in United States
MetricValue
Female48.3%
Male51.7%
Average age38.4
Estimated audience size384,376

Audience persona

The typical The Rundown fan in United States is balanced, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Panama.

Top regions in United States

Top regions ranked by reach for The Rundown in United States
RegionReachAffinity
California35,9190.85×
Texas32,4140.98×
Florida23,8460.92×
New York14,5410.68×
Ohio11,5460.98×
Illinois11,0780.87×
Michigan10,9681.09×
North Carolina10,6830.92×
Pennsylvania10,4600.81×
Georgia10,1320.86×
Arizona9,0291.15×
Washington8,5131.1×
Tennessee8,3841.09×
Virginia7,5360.8×
Missouri7,3411.18×
Indiana7,3081.04×
Colorado6,4551.07×
Wisconsin6,3591.1×
New Jersey5,9300.61×
Oklahoma5,7461.35×
Minnesota5,4470.99×
Alabama5,3781×
South Carolina5,3720.93×
Kentucky5,2811.1×
Oregon5,2251.19×
Massachusetts4,9390.65×
Louisiana4,7150.95×
Maryland4,4710.68×
Utah4,2751.24×
Arkansas3,9511.25×
Iowa3,7551.19×
Nevada3,5910.97×
Kansas3,5001.16×
Connecticut3,1540.82×
Mississippi3,0570.97×
Idaho2,9761.54×
New Mexico2,3031.19×
Nebraska2,0781.08×
West Virginia1,8981.06×
Hawaii1,8501.12×
Montana1,4791.39×
Maine1,3160.96×
New Hampshire1,3030.86×
Alaska1,1011.34×
South Dakota9411.06×
Rhode Island8490.69×
North Dakota8241.04×
Wyoming7081.24×
Delaware6660.63×
Vermont5530.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Rundown audience
BrandAffinityCategory
Panama1.53×Travel & Leisure
N1 road (South Africa)1.53×Travel & Leisure
Graham Greene1.7×Literature
Ellen Burstyn2.34×Movies & TV
Tuscany1.7×Travel & Leisure
Jack Skellington1.65×Movies & TV
Chili con carne1.75×Food & Beverages
Leprechaun2.1×Literature
Temple Grandin1.52×Literature
The Professor (Gilligan's Island)2.68×
Highland games1.67×Sports
Ironmongery1.89×Home & Garden
Nick Jr. (Australia)1.62×Kids & Family
Better Off Dead (film)1.86×Movies & TV
John Frusciante1.96×Music & Radio
Ayrton Senna1.55×Sports
Springfield, Illinois1.66×Travel & Leisure
Sacred Heart Catholic Church (Dubuque, Iowa)1.58×Politics & Society
Nielsen Corporation2.58×Business & Career
Cal Ripken, Jr.2.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Rundown audience
TraitClusterScore
Risk AppetiteTHRILL1.55
LGBTQ+ IdentityOPEN1.45
Luxury OrientationPREMIUM1.45
Early Adopter MentalityPOWER1.38
Design AffinityPREMIUM1.33
Urban LifestyleOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for The Rundown
CountryShare
United States59.9%
United Kingdom9.8%
Canada8.6%

See The Rundown audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Rundown have in United States?

The Rundown has an estimated audience of 384,376 people in United States, concentrated in California and Texas.

What is the gender split and age of The Rundown fans?

48.3% of The Rundown fans are female, 51.7% are male, with an average age of 38.4 years.

Which brands do The Rundown fans like most?

The Rundown fans show strongest brand affinity for Panama (1.53×), N1 road (South Africa) (1.53×), and Graham Greene (1.7×) over the country average.

Where do The Rundown fans live in United States?

The Rundown fans in United States are most concentrated in California (reach 35,919), Texas (reach 32,414), and Florida (reach 23,846). These three regions account for the largest share of the active audience.

What other brands do The Rundown fans also like?

Beyond The Rundown itself, the audience over-indexes on N1 road (South Africa) (1.53×), Graham Greene (1.7×), Ellen Burstyn (2.34×), and Tuscany (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Rundown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.