The Used Audience in United States

The Used logo

The Used has an estimated audience of 393,855 people in United States. 45.7% are female, 54.3% are male, average age 36.0. Top regions: California, Florida, Texas. Top brand affinities: Monmouth County, New Jersey, Dog breed, Celtic mythology, Wim Hof, Kelli O'Hara.

The average The Used fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Monmouth County, New Jersey, Dog breed, Celtic mythology, with strongest over-indexing on Monmouth County, New Jersey (75.11× the country average). Demographically, the The Used audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Used fans

Demographic split for The Used audience in United States
MetricValue
Female45.7%
Male54.3%
Average age36.0
Estimated audience size393,855

Audience persona

The typical The Used fan in United States is balanced, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Monmouth County, New Jersey.

Top regions in United States

Top regions ranked by reach for The Used in United States
RegionReachAffinity
California43,4731×
Florida23,1540.87×
Texas21,7410.64×
New York15,8750.72×
Michigan15,4501.5×
Ohio14,9531.23×
Illinois13,7731.05×
Pennsylvania13,5061.02×
New Jersey11,8081.18×
Arizona9,9341.24×
Utah9,1372.59×
Indiana8,8131.22×
North Carolina7,9580.67×
Nevada7,8412.06×
Missouri7,4611.18×
Georgia7,4460.61×
Massachusetts7,3990.95×
Virginia7,2260.75×
Colorado7,1391.15×
Tennessee6,3760.81×
Washington6,3720.81×
Wisconsin5,7190.97×
Oklahoma5,4341.24×
Minnesota5,4220.96×
Maryland4,6280.68×
Kentucky4,2340.86×
Connecticut4,2001.06×
Oregon4,0190.89×
Louisiana3,9450.78×
Arkansas3,8341.18×
South Carolina3,6630.62×
Alabama3,5970.65×
New Mexico2,9701.5×
New Hampshire2,7911.8×
Kansas2,7370.88×
Maine2,6341.87×
Iowa2,4120.74×
Idaho2,1241.08×
Alaska1,7592.09×
West Virginia1,5000.82×
Nebraska1,4420.73×
Mississippi1,3480.42×
Rhode Island1,1140.89×
Hawaii8710.51×
Montana8160.75×
Delaware6680.61×
North Dakota5750.71×
Washington, District of Columbia5400.46×
South Dakota5260.58×
Wyoming4750.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Used audience
BrandAffinityCategory
Monmouth County, New Jersey75.11×Travel & Leisure
Dog breed5.65×Pets & Animals
Celtic mythology44.27×Arts & Culture
Wim Hof35.25×Sports
Kelli O'Hara43.87×Movies & TV
Home construction2.33×Home & Garden
Winemaking5.46×Food & Beverages
Edelman (firm)23.16×Business & Career
Captain America (1990 film)4.57×Movies & TV
Home staging4.69×Home & Garden
Tezz5.87×Movies & TV
Israel1.6×Travel & Leisure
Google Photos1.74×Technology & Electronics
Yahoo Sports Fantasy4.82×
Hutton, Lancashire23.5×Travel & Leisure
UK garage3.44×Music & Radio
Home Delivery1.9×Food & Beverages
Fantasy Football7.29×Internet & Social Media
Justice1.63×Politics & Society
Cass County, Missouri5.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Used audience
TraitClusterScore
ExtroversionTHRILL1.87
Quality AwarenessPREMIUM1.24
Need for SecurityCONSERVATISM1.23
Family OrientationCONSERVATISM1.16
Urban LifestyleOPEN1.13
Career OrientationPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for The Used
CountryShare
United States43.2%
Japan20.9%
Canada5.8%

See The Used audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Used have in United States?

The Used has an estimated audience of 393,855 people in United States, concentrated in California and Florida.

What is the gender split and age of The Used fans?

45.7% of The Used fans are female, 54.3% are male, with an average age of 36.0 years.

Which brands do The Used fans like most?

The Used fans show strongest brand affinity for Monmouth County, New Jersey (75.11×), Dog breed (5.65×), and Celtic mythology (44.27×) over the country average.

Where do The Used fans live in United States?

The Used fans in United States are most concentrated in California (reach 43,473), Florida (reach 23,154), and Texas (reach 21,741). These three regions account for the largest share of the active audience.

What other brands do The Used fans also like?

Beyond The Used itself, the audience over-indexes on Dog breed (5.65×), Celtic mythology (44.27×), Wim Hof (35.25×), and Kelli O'Hara (43.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Used. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.