Cass County, Missouri Audience in United States

Cass County, Missouri has an estimated audience of 784,495 people in United States. 61.5% are female, 38.5% are male, average age 41.6. Top regions: Minnesota, Missouri, North Dakota. Top brand affinities: Kansas City Royals, Sporting Kansas City, Kansas City Chiefs, Las Vegas Raiders, St. Louis Cardinals.

The average Cass County, Missouri fan in United States is 41.6 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Missouri, North Dakota. Top brand affinities include Kansas City Royals, Sporting Kansas City, Kansas City Chiefs, with strongest over-indexing on Kansas City Royals (17.07× the country average). Demographically, the Cass County, Missouri audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Cass County, Missouri fans

Demographic split for Cass County, Missouri audience in United States
MetricValue
Female61.5%
Male38.5%
Average age41.6
Estimated audience size784,495

Audience persona

The typical Cass County, Missouri fan in United States is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kansas City Royals.

Top regions in United States

Top regions ranked by reach for Cass County, Missouri in United States
RegionReachAffinity
Minnesota70,2046.25×
Missouri52,0174.11×
North Dakota37,12323.03×
Michigan27,2171.33×
Texas26,7070.4×
Indiana23,9581.67×
Nebraska22,2495.66×
Kansas11,9051.93×
Illinois8,6980.33×
Iowa7,1271.1×
California4,8390.06×
Florida3,7860.07×
New York2,4710.06×
Ohio2,3400.1×
Wisconsin2,1870.19×
Colorado1,9660.16×
Arkansas1,9140.3×
Louisiana1,8330.18×
Georgia1,7920.07×
Arizona1,7470.11×
Virginia1,6560.09×
North Carolina1,5940.07×
Pennsylvania1,4600.06×
Tennessee1,3700.09×
Kentucky1,1880.12×
Washington1,1050.07×
South Dakota1,0670.59×
Oklahoma9860.11×
New Jersey9180.05×
Alabama8050.07×
South Carolina7800.07×
Massachusetts7590.05×
Maryland6980.05×
Mississippi6720.1×
Oregon6040.07×
Montana4990.23×
Nevada4900.06×
Idaho4770.12×
Utah4650.07×
West Virginia4590.13×
Alaska4580.27×
New Mexico3680.09×
Connecticut3540.05×
Hawaii3540.11×
Wyoming3400.29×
Maine3350.12×
Washington, District of Columbia3340.14×
New Hampshire3310.11×
Rhode Island3200.13×
Vermont3100.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cass County, Missouri audience
BrandAffinityCategory
Kansas City Royals17.07×Sports
Sporting Kansas City43.45×Sports
Kansas City Chiefs4.89×Sports
Las Vegas Raiders2.81×Sports
St. Louis Cardinals2.72×Sports
New England Patriots1.85×Sports
Philadelphia Eagles1.57×Sports
st louis blues4×Sports
Lawn mower1.6×Home & Garden
Cider1.61×Food & Beverages
Tennessee Titans1.77×Sports
Arizona Cardinals1.58×Sports
Urban agriculture1.64×Business & Career
Keller Williams Realty1.52×Home & Garden
Irina Shayk1.7×Fashion & Accessoires
New England Revolution1.6×Sports
The Lumineers1.52×Music & Radio
Major League Baseball draft1.51×Sports
Mini Countryman1.53×Cars & Mobility
Alt-J1.91×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cass County, Missouri audience
TraitClusterScore
Convenience OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.12
DIY MentalityTHRILL1.06
Need for SecurityCONSERVATISM0.98
CreativityOPEN0.97
Risk AppetiteTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Cass County, Missouri
CountryShare
United States99.9%
Germany0.0%
Italy0.0%

See Cass County, Missouri audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Cass County, Missouri have in United States?

Cass County, Missouri has an estimated audience of 784,495 people in United States, concentrated in Minnesota and Missouri.

What is the gender split and age of Cass County, Missouri fans?

61.5% of Cass County, Missouri fans are female, 38.5% are male, with an average age of 41.6 years.

Which brands do Cass County, Missouri fans like most?

Cass County, Missouri fans show strongest brand affinity for Kansas City Royals (17.07×), Sporting Kansas City (43.45×), and Kansas City Chiefs (4.89×) over the country average.

Where do Cass County, Missouri fans live in United States?

Cass County, Missouri fans in United States are most concentrated in Minnesota (reach 70,204), Missouri (reach 52,017), and North Dakota (reach 37,123). These three regions account for the largest share of the active audience.

What other brands do Cass County, Missouri fans also like?

Beyond Cass County, Missouri itself, the audience over-indexes on Sporting Kansas City (43.45×), Kansas City Chiefs (4.89×), Las Vegas Raiders (2.81×), and St. Louis Cardinals (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cass County, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.