Rascasse Audience Intelligence

Cass County, Missouri Audience in United States

A data profile of the people who buy, follow and care about Cass County, Missouri in United States — modelled from more than twelve digital signal sources. Cass County, Missouri has an estimated audience of 784,495 people in United States.

#2621among POI in United States#2116in Travel & Leisure

The average Cass County, Missouri fan in United States is 41.6 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, Minnesota, North Dakota.

Top brand affinities include Sporting Kansas City, Kansas City Royals, Kansas City Chiefs, with strongest over-indexing on Sporting Kansas City (54.69× the country average).

Demographically, the Cass County, Missouri audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cass County, Missouri fan in United States is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Sporting Kansas City.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cass County, Missouri profile in United States.

Audience size
784K
in United States
Gender
61.5%♀
38.5% male
Age
41.6
average years
Country rank
#27805
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cass County, Missouri fans

61.5% are female, 38.5% are male, average age 41.6.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Cass County, Missouri audience in United States
MetricValue
Female61.5%
Male38.5%
Average age41.6
Estimated audience size784,495
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Cass County, Missouri audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4925%
50+21%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Cass County, Missouri audience comes from United States.

Worldwide audience distribution share by country for Cass County, Missouri
CountryShare
United States99.9%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cass County, Missouri audience in United States is strongest.

Fig. 05

Top regions by affinity

Cass County, Missouri fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K22.94×
02Missouri~100K10.48×
03Minnesota~70K5.81×
04Kansas~30K5.21×
05Nebraska~20K5.17×
06Indiana~20K1.51×
07Michigan~30K1.23×
08Iowa~7K1.06×
09Alaska~1K0.87×
10Vermont~1K0.85×
11South Dakota~2K0.84×
12Delaware~2K0.83×
13Rhode Island~2K0.82×
14Hawaii~3K0.81×
15New Hampshire~3K0.81×
16Maine~2K0.81×
17Montana~2K0.81×
18West Virginia~3K0.80×
19New Mexico~3K0.79×
20Arkansas~5K0.78×
21Idaho~3K0.78×
22Connecticut~6K0.77×
23Mississippi~5K0.76×
24Washington, District of Columbia~2K0.75×
25Oklahoma~6K0.73×
26Utah~5K0.73×
27Nevada~5K0.72×
28Alabama~7K0.68×
29Oregon~6K0.68×
30South Carolina~8K0.67×
31Maryland~9K0.64×
32Massachusetts~10K0.63×
33Kentucky~6K0.63×
34New Jersey~10K0.59×
35Louisiana~6K0.59×
36Tennessee~9K0.56×
37Washington~9K0.54×
38Pennsylvania~10K0.50×
39Wisconsin~6K0.50×
40North Carolina~10K0.49×
41Arizona~8K0.49×
42Colorado~6K0.49×
43Georgia~10K0.47×
44Virginia~9K0.47×
45Illinois~10K0.43×
46Ohio~10K0.43×
47Texas~30K0.39×
48New York~20K0.36×
49Florida~20K0.32×
50California~20K0.26×
Fig. 06

Affinity by region

Affinity by region — Cass County, Missouri, United States
0.26×1.00×22.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cass County, Missouri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cass County, Missouri audience
#·InterestCategoryAffinity×
01Sporting Kansas CitySports54.69×
02Kansas City RoyalsSports14.74×
03st louis bluesSports5.65×
04Kansas City ChiefsSports4.81×
05St. Louis CardinalsSports2.99×
06Las Vegas RaidersSports2.69×
07CiderFood & Beverages2.63×
08Non-alcoholic beverageFood & Beverages2.37×
09Convenience storeFood & Beverages2.29×
10Online newspaperNews2.19×
11United Parcel ServiceBusiness & Career1.82×
12SupermarketShopping1.81×
13Microwave ovenHome & Garden1.80×
14Rail transportTravel & Leisure1.80×
15Hardware storeHome & Garden1.75×
16Britney SpearsMusic & Radio1.71×
17New England PatriotsSports1.71×
18Charitable organizationPolitics & Society1.63×
19Philadelphia EaglesSports1.62×
20Nonprofit organizationPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cass County, Missouri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cass County, Missouri audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.29×
Career OrientationPOWER1.67×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cass County, Missouri audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
Sports ActivityPOWER0.57×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cass County, Missouri have in United States?

Cass County, Missouri has an estimated audience of 784,495 people in United States, concentrated in Missouri and Minnesota.

02

What is the gender split and age of Cass County, Missouri fans?

61.5% of Cass County, Missouri fans are female, 38.5% are male, with an average age of 41.6 years.

03

Which brands do Cass County, Missouri fans like most?

Cass County, Missouri fans show strongest brand affinity for Sporting Kansas City (54.69×), Kansas City Royals (14.74×), and Kansas City Chiefs (4.81×) over the country average.

04

Where do Cass County, Missouri fans live in United States?

Cass County, Missouri fans in United States are most concentrated in Missouri (reach ~100K), Minnesota (reach ~70K), and North Dakota (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cass County, Missouri fans also like?

Beyond Cass County, Missouri itself, the audience over-indexes on Kansas City Royals (14.74×), Kansas City Chiefs (4.81×), St. Louis Cardinals (2.99×), and Online newspaper (2.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cass County, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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