Through-the-lens metering Audience in United States

Through-the-lens metering logo

Through-the-lens metering has an estimated audience of 391,674 people in United States. 41.7% are female, 58.3% are male, average age 36.6. Top regions: California, Louisiana, Oklahoma. Top brand affinities: Natural rubber, Bank account, Electrolyte, Voter registration, Nasal cavity.

The average Through-the-lens metering fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Louisiana, Oklahoma. Top brand affinities include Natural rubber, Bank account, Electrolyte, with strongest over-indexing on Natural rubber (7.16× the country average). Demographically, the Through-the-lens metering audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Through-the-lens metering fans

Demographic split for Through-the-lens metering audience in United States
MetricValue
Female41.7%
Male58.3%
Average age36.6
Estimated audience size391,674

Audience persona

The typical Through-the-lens metering fan in United States is more male, around 36.6 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Through-the-lens metering in United States
RegionReachAffinity
California10,2420.24×
Louisiana7,7221.53×
Oklahoma7,5451.73×
Alabama7,1881.31×
Tennessee6,8480.87×
South Carolina6,7991.15×
Indiana6,6240.93×
Missouri6,4151.02×
Florida6,3660.24×
Texas6,3290.19×
Iowa6,2871.95×
North Carolina6,1590.52×
Ohio6,1340.51×
Georgia6,1090.51×
Michigan6,1070.6×
Wisconsin6,0741.03×
New Hampshire5,9073.83×
Arizona5,8500.73×
Pennsylvania5,8240.44×
Connecticut5,7761.47×
Oregon5,6631.26×
Virginia5,5920.59×
Maryland5,5640.83×
New Jersey5,5510.56×
Illinois5,4620.42×
Minnesota5,4270.97×
New York5,3870.25×
Massachusetts5,3710.7×
Washington5,2430.67×
Colorado5,2290.85×
Washington, District of Columbia3,6883.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Through-the-lens metering audience
BrandAffinityCategory
Natural rubber7.16×Cars & Mobility
Bank account7.53×Business & Career
Electrolyte13.48×Health
Voter registration9.55×Politics & Society
Nasal cavity12.26×Health
Collectable2.2×Kids & Family
Tipsy Elves13.48×Shopping
Product design2.18×Business & Career
San Jacinto, California12.44×Travel & Leisure
Pantsuit10.43×Fashion & Accessoires
La Opinión6.03×News
Who Wants to Be a Millionaire?7.86×Movies & TV
Elsword13.48×Games
Tierra Cali6.24×Travel & Leisure
Historic site3.42×Arts & Culture
N1 road (South Africa)3.26×Travel & Leisure
Vocal harmony3.5×Music & Radio
Julius Caesar (play)5×
Ian Bremmer13.48×Politics & Society
Nationality1.58×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Through-the-lens metering audience
TraitClusterScore
TravellingTHRILL3.14
Luxury OrientationPREMIUM2.81
Sports ActivityPOWER2.77
LGBTQ+ IdentityOPEN2.43
SustainabilityBALANCE2.22
Early Adopter MentalityPOWER2.22

Worldwide distribution

Worldwide audience distribution share by country for Through-the-lens metering
CountryShare
Japan21.7%
United States18.6%
Italy8.4%

See Through-the-lens metering audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Through-the-lens metering have in United States?

Through-the-lens metering has an estimated audience of 391,674 people in United States, concentrated in California and Louisiana.

What is the gender split and age of Through-the-lens metering fans?

41.7% of Through-the-lens metering fans are female, 58.3% are male, with an average age of 36.6 years.

Which brands do Through-the-lens metering fans like most?

Through-the-lens metering fans show strongest brand affinity for Natural rubber (7.16×), Bank account (7.53×), and Electrolyte (13.48×) over the country average.

Where do Through-the-lens metering fans live in United States?

Through-the-lens metering fans in United States are most concentrated in California (reach 10,242), Louisiana (reach 7,722), and Oklahoma (reach 7,545). These three regions account for the largest share of the active audience.

What other brands do Through-the-lens metering fans also like?

Beyond Through-the-lens metering itself, the audience over-indexes on Bank account (7.53×), Electrolyte (13.48×), Voter registration (9.55×), and Nasal cavity (12.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Through-the-lens metering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.