Tracer Audience in United States
Tracer has an estimated audience of 470,541 people in United States. 53.3% are female, 46.7% are male, average age 42.1. Top brand affinities: Urban Outfitters, Elsword, Goop, Governor of Michigan, Jingoism.
Top brand affinities include Urban Outfitters, Elsword, Goop, with strongest over-indexing on Urban Outfitters (17.48× the country average). Demographically, the Tracer audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Tracer fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 42.1 |
| Estimated audience size | 470,541 |
Audience persona
The typical Tracer fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 17.48× | Shopping |
| Elsword | 23.04× | Games |
| Goop | 4.97× | Internet & Social Media |
| Governor of Michigan | 6.12× | Politics & Society |
| Jingoism | 1.71× | Politics & Society |
| Product design | 1.5× | Business & Career |
| Historic site | 3.23× | Arts & Culture |
| Fairy godmother | 5.21× | Literature |
| Wok | 4.55× | Food & Beverages |
| Grinch | 2.7× | Movies & TV |
| Hibachi | 4.88× | Food & Beverages |
| Vocal harmony | 2.79× | Music & Radio |
| headspace | 5.69× | Health |
| Google Home | 3.79× | Technology & Electronics |
| A Enfermagem | 5.34× | Health |
| Grace Slick | 4.84× | Music & Radio |
| Nurse education | 1.77× | Kids & Family |
| Hipster | 5.11× | Politics & Society |
| Cherish (group) | 5.63× | Music & Radio |
| TV Fanatic | 5.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 10.09 |
| Risk Appetite | THRILL | 2.04 |
| Urban Lifestyle | OPEN | 1.43 |
| Travelling | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.24 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 12.1% |
| France | 6.4% |
See Tracer audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tracer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.