Trade secret Audience in United States
Trade secret has an estimated audience of 389,919 people in United States. 53.6% are female, 46.4% are male, average age 40.0. Top regions: California, Florida, Texas. Top brand affinities: Minnesota, nbc chicago, Nebraska, Sinaloa, WESH.
The average Trade secret fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Minnesota, nbc chicago, Nebraska, with strongest over-indexing on Minnesota (1.82× the country average). Demographically, the Trade secret audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Trade secret fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.0 |
| Estimated audience size | 389,919 |
Audience persona
The typical Trade secret fan in United States is balanced, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,490 | 1.06× |
| Florida | 34,010 | 1.29× |
| Texas | 31,688 | 0.95× |
| New York | 27,482 | 1.26× |
| Illinois | 12,662 | 0.97× |
| Pennsylvania | 11,894 | 0.91× |
| North Carolina | 11,730 | 1× |
| Virginia | 11,566 | 1.22× |
| Georgia | 11,266 | 0.94× |
| Massachusetts | 10,646 | 1.39× |
| Michigan | 9,524 | 0.93× |
| Washington | 9,172 | 1.17× |
| Ohio | 9,145 | 0.76× |
| Connecticut | 8,909 | 2.28× |
| New Jersey | 8,753 | 0.88× |
| Indiana | 6,850 | 0.96× |
| Maryland | 6,329 | 0.94× |
| Arizona | 5,696 | 0.72× |
| Missouri | 5,694 | 0.91× |
| Tennessee | 5,547 | 0.71× |
| Wisconsin | 5,339 | 0.91× |
| Colorado | 5,226 | 0.85× |
| Minnesota | 5,144 | 0.92× |
| North Dakota | 4,442 | 5.55× |
| Kentucky | 4,287 | 0.88× |
| South Carolina | 4,159 | 0.71× |
| Alabama | 4,088 | 0.75× |
| Utah | 3,735 | 1.07× |
| Louisiana | 3,726 | 0.74× |
| Oregon | 3,611 | 0.81× |
| Oklahoma | 2,666 | 0.62× |
| Iowa | 2,546 | 0.79× |
| Arkansas | 2,460 | 0.77× |
| Kansas | 2,454 | 0.8× |
| Washington, District of Columbia | 2,161 | 1.84× |
| Nevada | 2,026 | 0.54× |
| Mississippi | 2,021 | 0.63× |
| Idaho | 1,483 | 0.76× |
| New Hampshire | 1,374 | 0.89× |
| Hawaii | 1,253 | 0.75× |
| Nebraska | 1,196 | 0.61× |
| West Virginia | 1,174 | 0.65× |
| New Mexico | 1,041 | 0.53× |
| Maine | 1,032 | 0.74× |
| Rhode Island | 983 | 0.79× |
| Alaska | 740 | 0.89× |
| Delaware | 704 | 0.65× |
| Vermont | 677 | 0.99× |
| Montana | 645 | 0.6× |
| South Dakota | 637 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.82× | Travel & Leisure |
| nbc chicago | 4.26× | Movies & TV |
| Nebraska | 1.55× | Travel & Leisure |
| Sinaloa | 1.56× | Travel & Leisure |
| WESH | 1.81× | Movies & TV |
| Kerala | 2.21× | Travel & Leisure |
| Sailor | 1.63× | Travel & Leisure |
| Mike Conley, Jr. | 1.83× | Sports |
| WSVN | 1.51× | Movies & TV |
| Laguna (province) | 1.66× | |
| ABC TV | 1.64× | Movies & TV |
| Better Off Dead (film) | 1.54× | Movies & TV |
| John Key | 2.32× | Politics & Society |
| Nielsen Corporation | 1.85× | Business & Career |
| John James Audubon | 1.86× | Literature |
| John Stuart Mill | 1.54× | Politics & Society |
| richard speight jr | 2.13× | Movies & TV |
| William F. Buckley, Jr. | 1.59× | |
| Chicago Stock Exchange | 1.76× | Business & Career |
| Minestrone | 1.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.39 |
| Extroversion | THRILL | 1.31 |
| Tradition | CONSERVATISM | 1.23 |
| DIY Mentality | THRILL | 1.15 |
| Community Orientation | OPEN | 1.11 |
| Career Orientation | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.4% |
| United Kingdom | 3.8% |
| Japan | 1.9% |
See Trade secret audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Trade secret have in United States?
Trade secret has an estimated audience of 389,919 people in United States, concentrated in California and Florida.
What is the gender split and age of Trade secret fans?
53.6% of Trade secret fans are female, 46.4% are male, with an average age of 40.0 years.
Which brands do Trade secret fans like most?
Trade secret fans show strongest brand affinity for Minnesota (1.82×), nbc chicago (4.26×), and Nebraska (1.55×) over the country average.
Where do Trade secret fans live in United States?
Trade secret fans in United States are most concentrated in California (reach 45,490), Florida (reach 34,010), and Texas (reach 31,688). These three regions account for the largest share of the active audience.
What other brands do Trade secret fans also like?
Beyond Trade secret itself, the audience over-indexes on nbc chicago (4.26×), Nebraska (1.55×), Sinaloa (1.56×), and WESH (1.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Trade secret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.