Trait theory Audience in United States

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Trait theory has an estimated audience of 1,117,899 people in United States. 74.5% are female, 25.5% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Hebe, Google Home, Dog breed.

The average Trait theory fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Hebe, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Trait theory audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Trait theory fans

Demographic split for Trait theory audience in United States
MetricValue
Female74.5%
Male25.5%
Average age39.4
Estimated audience size1,117,899

Audience persona

The typical Trait theory fan in United States is more female, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Trait theory in United States
RegionReachAffinity
California117,4020.95×
Texas85,3750.89×
Florida76,1771.01×
New York51,2830.82×
Georgia39,5561.15×
Illinois37,0520.99×
Pennsylvania36,1360.96×
North Carolina33,1140.98×
Ohio32,7430.95×
Michigan30,1241.03×
Arizona27,5041.2×
Virginia27,2641×
New Jersey27,1690.96×
Massachusetts22,8741.04×
Indiana22,4651.1×
Washington21,5210.96×
Maryland21,0161.09×
Tennessee20,0560.89×
Alabama17,1751.1×
Missouri17,0590.95×
Wisconsin16,8551×
South Carolina16,1140.96×
Colorado15,5160.88×
Minnesota15,3730.96×
Kentucky15,1681.08×
Louisiana14,7311.02×
Oklahoma13,2311.07×
Oregon12,8761×
Connecticut10,3510.92×
Utah9,8700.99×
Mississippi9,3721.02×
Iowa9,3281.01×
Nevada8,8420.82×
Arkansas8,7720.95×
Kansas8,4220.96×
New Mexico5,7661.03×
Hawaii5,3621.12×
West Virginia5,2501.01×
Idaho5,2310.93×
Nebraska4,9050.87×
New Hampshire4,5531.03×
Maine4,2841.07×
Delaware3,4451.12×
Rhode Island3,1880.9×
Montana2,8840.93×
South Dakota2,7281.06×
North Dakota2,6571.16×
Washington, District of Columbia2,4170.72×
Wyoming2,3471.42×
Alaska2,2060.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trait theory audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Hebe14.46×Home & Garden
Google Home11.63×Technology & Electronics
Dog breed1.7×Pets & Animals
Mackenzie Foy9.21×Fashion & Accessoires
The Historian16.48×Literature
Whataburger1.82×Food & Beverages
3D printing2.48×Technology & Electronics
Lulu 黃路梓茵2.21×Movies & TV
Eurail16.57×Cars & Mobility
Pillow1.56×Home & Garden
Parral, Chihuahua8.99×Travel & Leisure
Solo climbing3.88×Sports
Home staging2.87×Home & Garden
Nebraska Cornhuskers football1.6×Sports
Stamp collecting2.07×Home & Garden
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trait theory audience
TraitClusterScore
SpiritualityBALANCE1.64
IndividualismJOY1.62
MindfulnessBALANCE1.51
Urban LifestyleOPEN1.51
ExtroversionTHRILL1.44
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Trait theory
CountryShare
United States50.1%
United Kingdom6.0%
Canada5.0%

See Trait theory audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Trait theory have in United States?

Trait theory has an estimated audience of 1,117,899 people in United States, concentrated in California and Texas.

What is the gender split and age of Trait theory fans?

74.5% of Trait theory fans are female, 25.5% are male, with an average age of 39.4 years.

Which brands do Trait theory fans like most?

Trait theory fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Hebe (14.46×) over the country average.

Where do Trait theory fans live in United States?

Trait theory fans in United States are most concentrated in California (reach 117,402), Texas (reach 85,375), and Florida (reach 76,177). These three regions account for the largest share of the active audience.

What other brands do Trait theory fans also like?

Beyond Trait theory itself, the audience over-indexes on Mathcore (18.06×), Hebe (14.46×), Google Home (11.63×), and Dog breed (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trait theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.