Twin-turbo Audience in United States

Twin-turbo logo

Twin-turbo has an estimated audience of 622,271 people in United States. 9.2% are female, 90.8% are male, average age 31.1. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Hammock camping, Hipster, N1 road (South Africa), Elsword.

The average Twin-turbo fan in United States is 31.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Hammock camping, Hipster, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Twin-turbo audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Twin-turbo fans

Demographic split for Twin-turbo audience in United States
MetricValue
Female9.2%
Male90.8%
Average age31.1
Estimated audience size622,271

Audience persona

The typical Twin-turbo fan in United States is more male, around 31.1 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Twin-turbo in United States
RegionReachAffinity
Texas83,6561.56×
California79,9341.17×
Florida48,9881.16×
New York30,7760.89×
Georgia24,7181.29×
North Carolina22,5681.21×
Illinois22,1811.07×
Pennsylvania17,8750.85×
Arizona17,1381.35×
Michigan16,2771×
Ohio15,6750.82×
Tennessee15,4861.24×
Virginia15,1121×
New Jersey13,8990.88×
Washington13,8991.11×
Indiana12,4521.1×
Colorado10,8651.11×
Missouri10,3161.03×
Alabama10,2391.18×
South Carolina10,0841.08×
Maryland9,7240.91×
Oklahoma9,1421.32×
Minnesota9,0061.01×
Louisiana8,9591.12×
Massachusetts8,7560.71×
Kentucky8,0151.03×
Wisconsin7,9840.85×
Oregon7,0270.99×
Mississippi6,5051.27×
Arkansas6,2881.23×
Nevada6,2331.04×
Kansas5,9811.22×
Utah5,9521.07×
Connecticut5,8100.93×
Iowa5,1241×
New Mexico4,4791.44×
Nebraska3,8231.23×
Idaho3,1111×
Hawaii2,3680.89×
West Virginia2,3160.8×
Maine1,5070.68×
New Hampshire1,3880.57×
South Dakota1,3560.94×
Montana1,2820.74×
Delaware1,2750.74×
Rhode Island1,1730.59×
Washington, District of Columbia1,1100.59×
North Dakota1,0120.79×
Wyoming8940.97×
Alaska8410.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twin-turbo audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hammock camping18.89×Travel & Leisure
Hipster22.69×Politics & Society
N1 road (South Africa)9.07×Travel & Leisure
Elsword35.53×Games
Tokyo Story43.71×Movies & TV
Combat sport2.83×Sports
Home construction1.94×Home & Garden
Naperville, Illinois9.66×Travel & Leisure
Hog Hunting3.78×Sports
Title Nine11.35×Fashion & Accessoires
Keith Stanfield6.81×Movies & TV
Acoustic music4.55×Music & Radio
MK4.07×Music & Radio
Grinch3.83×Movies & TV
Notre Dame Fighting Irish football4.82×Sports
Vivian Campbell16.31×Music & Radio
Arrietty11.9×Movies & TV
Riedel (glass manufacturer)20×Home & Garden
Israel1.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twin-turbo audience
TraitClusterScore
Family OrientationCONSERVATISM2.38
Luxury OrientationPREMIUM1.9
LGBTQ+ IdentityOPEN1.72
Need for SecurityCONSERVATISM1.72
Early Adopter MentalityPOWER1.67
Risk AppetiteTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Twin-turbo
CountryShare
United States19.6%
Pakistan18.2%
Ukraine9.4%

See Twin-turbo audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Twin-turbo have in United States?

Twin-turbo has an estimated audience of 622,271 people in United States, concentrated in Texas and California.

What is the gender split and age of Twin-turbo fans?

9.2% of Twin-turbo fans are female, 90.8% are male, with an average age of 31.1 years.

Which brands do Twin-turbo fans like most?

Twin-turbo fans show strongest brand affinity for Keene, New Hampshire (675×), Hammock camping (18.89×), and Hipster (22.69×) over the country average.

Where do Twin-turbo fans live in United States?

Twin-turbo fans in United States are most concentrated in Texas (reach 83,656), California (reach 79,934), and Florida (reach 48,988). These three regions account for the largest share of the active audience.

What other brands do Twin-turbo fans also like?

Beyond Twin-turbo itself, the audience over-indexes on Hammock camping (18.89×), Hipster (22.69×), N1 road (South Africa) (9.07×), and Elsword (35.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twin-turbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.