Rascasse Audience Intelligence

Umphrey's McGee Audience in United States

A data profile of the people who buy, follow and care about Umphrey's McGee in United States — modelled from more than twelve digital signal sources. Umphrey's McGee has an estimated audience of 363,608 people in United States.

#688among Band in United States#10867among Person in United States#6271in Music & Radio

The average Umphrey's McGee fan in United States is 45.3 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, New York, California.

Top brand affinities include Sustainable energy, Renewable energy, Tedeschi Trucks Band, with strongest over-indexing on Sustainable energy (5.32× the country average).

Demographically, the Umphrey's McGee audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Umphrey's McGee fan in United States is more male, around 45.3 years old, with strong Tradition tendencies and a notable affinity for Sustainable energy.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Umphrey's McGee profile in United States.

Audience size
364K
in United States
Gender
36.3%♀
63.7% male
Age
45.3
average years
Country rank
#43725
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Umphrey's McGee fans

36.3% are female, 63.7% are male, average age 45.3.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Umphrey's McGee audience in United States
MetricValue
Female36.3%
Male63.7%
Average age45.3
Estimated audience size363,608
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Umphrey's McGee audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4927%
50+32%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Umphrey's McGee audience comes from United States.

Worldwide audience distribution share by country for Umphrey's McGee
CountryShare
United States91.2%
United Kingdom2.0%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Umphrey's McGee audience in United States is strongest.

Fig. 05

Top regions by affinity

Umphrey's McGee fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K3.43×
02Colorado~10K2.57×
03Illinois~20K1.97×
04Indiana~10K1.94×
05Maine~2K1.41×
06Michigan~10K1.35×
07Connecticut~5K1.34×
08Oregon~6K1.33×
09Vermont<1K1.33×
10Wyoming<1K1.32×
11Wisconsin~7K1.31×
12New Hampshire~2K1.27×
13North Carolina~10K1.18×
14Iowa~4K1.17×
15Pennsylvania~10K1.10×
16Tennessee~8K1.10×
17Missouri~6K1.08×
18Minnesota~6K1.06×
19Massachusetts~7K1.03×
20New Jersey~9K1.01×
21Virginia~9K0.98×
22Washington, District of Columbia~1K0.98×
23New York~20K0.95×
24Rhode Island~1K0.92×
25South Carolina~5K0.91×
26Nebraska~2K0.91×
27Delaware<1K0.91×
28South Dakota<1K0.91×
29Alaska<1K0.91×
30Georgia~10K0.89×
31Ohio~10K0.88×
32Idaho~2K0.87×
33West Virginia~1K0.87×
34Hawaii~1K0.85×
35Alabama~4K0.82×
36Kentucky~4K0.82×
37Utah~3K0.82×
38Kansas~2K0.80×
39New Mexico~1K0.80×
40Mississippi~2K0.79×
41Arkansas~2K0.77×
42Washington~5K0.74×
43Maryland~5K0.73×
44Oklahoma~3K0.72×
45Louisiana~3K0.71×
46Nevada~2K0.70×
47Arizona~4K0.57×
48Florida~10K0.51×
49California~20K0.39×
50Texas~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Umphrey's McGee, United States
0.35×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Umphrey's McGee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Umphrey's McGee audience
#·InterestCategoryAffinity×
01Derek TrucksMusic & Radio25.73×
02DeadheadBusiness & Career24.96×
03Tedeschi Trucks BandMusic & Radio20.62×
04PhishMusic & Radio17.91×
05Grateful DeadMusic & Radio10.73×
06Jack WhiteMovies & TV10.00×
07Woody HarrelsonMovies & TV8.83×
08Bob DylanMusic & Radio8.75×
09Brandi CarlileMusic & Radio8.42×
10ImprovisationMusic & Radio6.54×
11Genesis (band)Music & Radio5.96×
12Sustainable energyHome & Garden5.32×
13Renewable energyBusiness & Career4.67×
14Folk musicMusic & Radio4.34×
15Electronic dance musicMusic & Radio3.26×
16Classical musicMusic & Radio2.60×
17Mortgage loansBusiness & Career2.30×
18Blues musicMusic & Radio2.28×
19AirbnbTravel & Leisure2.28×
20PodcastMusic & Radio1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Umphrey's McGee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Umphrey's McGee audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.27×
SustainabilityBALANCE1.94×
Risk AppetiteTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Umphrey's McGee audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Umphrey's McGee have in United States?

Umphrey's McGee has an estimated audience of 363,608 people in United States, concentrated in Illinois and New York.

02

What is the gender split and age of Umphrey's McGee fans?

36.3% of Umphrey's McGee fans are female, 63.7% are male, with an average age of 45.3 years.

03

Which brands do Umphrey's McGee fans like most?

Umphrey's McGee fans show strongest brand affinity for Sustainable energy (5.32×), Renewable energy (4.67×), and Tedeschi Trucks Band (20.62×) over the country average.

04

Where do Umphrey's McGee fans live in United States?

Umphrey's McGee fans in United States are most concentrated in Illinois (reach ~20K), New York (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Umphrey's McGee fans also like?

Beyond Umphrey's McGee itself, the audience over-indexes on Renewable energy (4.67×), Tedeschi Trucks Band (20.62×), Bob Dylan (8.75×), and Classical music (2.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Umphrey's McGee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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