Umphrey's McGee Audience in United States
Umphrey's McGee has an estimated audience of 363,721 people in United States. 36.3% are female, 63.7% are male, average age 45.3. Top brand affinities: Home construction, Israel, Dog breed, 3D printing, Reid Hoffman.
Top brand affinities include Home construction, Israel, Dog breed, with strongest over-indexing on Home construction (4.54× the country average). Demographically, the Umphrey's McGee audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Tradition, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Umphrey's McGee fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 45.3 |
| Estimated audience size | 363,721 |
Audience persona
The typical Umphrey's McGee fan in United States is more male, around 45.3 years old, with strong Tradition tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 4.54× | Home & Garden |
| Israel | 5.98× | Travel & Leisure |
| Dog breed | 2.67× | Pets & Animals |
| 3D printing | 4.79× | Technology & Electronics |
| Reid Hoffman | 16.85× | Business & Career |
| Embroidery Library | 24.4× | Home & Garden |
| Product design | 2.84× | Business & Career |
| Alaska | 2.29× | Travel & Leisure |
| JibJab | 7.59× | Internet & Social Media |
| Song Jae-rim | 25.77× | Movies & TV |
| JcrOffroad | 26.19× | Shopping |
| Minnesota | 1.86× | Travel & Leisure |
| Scratching post | 9.35× | Pets & Animals |
| UK garage | 5.1× | Music & Radio |
| Iwi | 20× | |
| Sailor | 4.17× | Travel & Leisure |
| Elsword | 13.8× | Games |
| Kendall, Florida | 21.54× | Travel & Leisure |
| Sinaloa | 2.87× | Travel & Leisure |
| Building envelope | 7.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.55 |
| Sustainability | BALANCE | 1.5 |
| Sports Activity | POWER | 1.42 |
| Mindfulness | BALANCE | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
| Risk Appetite | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.2% |
| United Kingdom | 2.0% |
| Canada | 1.8% |
See Umphrey's McGee audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Umphrey's McGee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.