University of Canterbury Audience in United States

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University of Canterbury has an estimated audience of 356,273 people in United States. 45.6% are female, 54.4% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Mustard seed, Holladay, Utah, Kasik, Google Photos, Voter registration.

The average University of Canterbury fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mustard seed, Holladay, Utah, Kasik, with strongest over-indexing on Mustard seed (493.83× the country average). Demographically, the University of Canterbury audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Canterbury fans

Demographic split for University of Canterbury audience in United States
MetricValue
Female45.6%
Male54.4%
Average age40.3
Estimated audience size356,273

Audience persona

The typical University of Canterbury fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Mustard seed.

Top regions in United States

Top regions ranked by reach for University of Canterbury in United States
RegionReachAffinity
California45,5161.16×
New York19,3420.97×
Texas15,8190.52×
Massachusetts13,0841.86×
Colorado11,4762.04×
Florida10,9030.45×
Washington8,9141.25×
Pennsylvania8,8660.74×
Illinois8,8010.74×
Virginia8,2300.95×
Indiana7,4791.15×
Tennessee6,6020.92×
North Carolina6,5640.61×
Oregon6,1781.51×
New Jersey5,7750.64×
Ohio5,7590.52×
Michigan5,7330.62×
Georgia5,6580.52×
Maryland5,5770.91×
Wisconsin4,3930.82×
Minnesota3,9250.77×
Arizona3,7850.52×
Missouri3,5810.62×
Utah2,9280.92×
Hawaii2,8081.83×
Montana2,6902.72×
Iowa2,6320.9×
Connecticut2,5650.72×
Alabama2,4620.49×
Kentucky2,4490.55×
Maine2,3871.87×
Louisiana2,3510.51×
Washington, District of Columbia2,2932.14×
South Carolina2,2430.42×
Vermont1,9933.19×
Rhode Island1,8091.6×
Idaho1,6800.94×
New Hampshire1,5741.12×
Oklahoma1,5320.39×
Nevada1,4550.42×
Mississippi1,3220.45×
Arkansas1,2720.43×
Kansas1,2600.45×
New Mexico1,2410.69×
West Virginia1,0920.66×
Alaska1,0891.43×
South Dakota9371.14×
North Dakota9131.25×
Wyoming8831.67×
Nebraska8810.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Canterbury audience
BrandAffinityCategory
Mustard seed493.83×Food & Beverages
Holladay, Utah79.29×Travel & Leisure
Kasik20×Travel & Leisure
Google Photos3.17×Technology & Electronics
Voter registration6.02×Politics & Society
Elsword20×Games
University of Rochester20×Business & Career
Collectable1.61×Kids & Family
Israel2.09×Travel & Leisure
Nationality2.02×Politics & Society
Home staging4.37×Home & Garden
Pillow1.78×Home & Garden
Saving2.35×Business & Career
Hocus Pocus3.43×Movies & TV
Hog Hunting2.39×Sports
Jeep Grand Cherokee (WJ)4.37×Cars & Mobility
Bank account1.73×Business & Career
Winemaking3.04×Food & Beverages
Personalised Gifts2.88×Home & Garden
Nebraska1.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Canterbury audience
TraitClusterScore
PatriotismCONSERVATISM1.58
ExtroversionTHRILL1.46
Urban LifestyleOPEN1.45
SpiritualityBALANCE1.4
LGBTQ+ IdentityOPEN1.37
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for University of Canterbury
CountryShare
United States45.6%
New Zealand19.7%
United Kingdom6.0%

See University of Canterbury audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Canterbury have in United States?

University of Canterbury has an estimated audience of 356,273 people in United States, concentrated in California and New York.

What is the gender split and age of University of Canterbury fans?

45.6% of University of Canterbury fans are female, 54.4% are male, with an average age of 40.3 years.

Which brands do University of Canterbury fans like most?

University of Canterbury fans show strongest brand affinity for Mustard seed (493.83×), Holladay, Utah (79.29×), and Kasik (20×) over the country average.

Where do University of Canterbury fans live in United States?

University of Canterbury fans in United States are most concentrated in California (reach 45,516), New York (reach 19,342), and Texas (reach 15,819). These three regions account for the largest share of the active audience.

What other brands do University of Canterbury fans also like?

Beyond University of Canterbury itself, the audience over-indexes on Holladay, Utah (79.29×), Kasik (20×), Google Photos (3.17×), and Voter registration (6.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Canterbury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.