Urban adult contemporary Audience in United States

Urban adult contemporary logo

Urban adult contemporary has an estimated audience of 1,324,889 people in United States. 68.8% are female, 31.2% are male, average age 43.3. Top regions: California, Florida, Texas. Top brand affinities: Stamp collecting, UK garage, Hebe, Litter box, Historic site.

The average Urban adult contemporary fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Stamp collecting, UK garage, Hebe, with strongest over-indexing on Stamp collecting (7.35× the country average). Demographically, the Urban adult contemporary audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 38 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Urban adult contemporary fans

Demographic split for Urban adult contemporary audience in United States
MetricValue
Female68.8%
Male31.2%
Average age43.3
Estimated audience size1,324,889

Audience persona

The typical Urban adult contemporary fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Urban adult contemporary in United States
RegionReachAffinity
California42,7650.29×
Florida39,8700.44×
Texas27,7490.24×
South Carolina25,5481.28×
Mississippi21,7571.99×
Nevada20,3571.59×
New York20,2450.27×
Tennessee20,0140.75×
Louisiana19,3451.13×
Arkansas19,3291.77×
Oklahoma18,9031.28×
Kentucky18,6031.12×
Alabama18,0070.97×
West Virginia17,9622.91×
Indiana16,5950.69×
Kansas16,5901.59×
Georgia16,5810.41×
Missouri16,0720.75×
Iowa15,7501.44×
Massachusetts15,6990.6×
North Carolina15,4310.39×
Ohio15,3680.38×
Michigan15,2990.44×
Wisconsin15,2170.76×
Arizona14,6550.54×
Pennsylvania14,5900.33×
Connecticut14,4701.09×
New Mexico14,4162.17×
Oregon14,1860.93×
Virginia14,0100.43×
Maryland13,9400.61×
New Jersey13,9060.41×
Illinois13,6850.31×
Minnesota13,5960.72×
Washington13,1360.49×
Colorado13,0990.63×
Delaware12,7983.5×
Washington, District of Columbia9,2402.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban adult contemporary audience
BrandAffinityCategory
Stamp collecting7.35×Home & Garden
UK garage7.35×Music & Radio
Hebe7.35×Home & Garden
Litter box1.63×Pets & Animals
Historic site3.21×Arts & Culture
Lulu 黃路梓茵1.81×Movies & TV
Emperor Entertainment Group7.35×Business & Career
Electrolyte2.75×Health
JDSU1.68×Business & Career
St. Ives7.35×Travel & Leisure
Staycation1.64×Home & Garden
Elsword7.35×Games
Fairy godmother3.28×Literature
Graham Greene2.64×Literature
Redemption (theology)3.71×Politics & Society
Home staging2.19×Home & Garden
Mortgage insurance1.85×Business & Career
Corona (band)2.22×Music & Radio
Magazine (band)2.32×Music & Radio
Acoustic music1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban adult contemporary audience
TraitClusterScore
Quality AwarenessPREMIUM2.02
Family OrientationCONSERVATISM1.42
Risk AppetiteTHRILL1.31
Luxury OrientationPREMIUM1.31
ExtroversionTHRILL1.29
SpiritualityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Urban adult contemporary
CountryShare
United States97.0%
United Kingdom1.6%
Mexico1.3%

See Urban adult contemporary audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Urban adult contemporary have in United States?

Urban adult contemporary has an estimated audience of 1,324,889 people in United States, concentrated in California and Florida.

What is the gender split and age of Urban adult contemporary fans?

68.8% of Urban adult contemporary fans are female, 31.2% are male, with an average age of 43.3 years.

Which brands do Urban adult contemporary fans like most?

Urban adult contemporary fans show strongest brand affinity for Stamp collecting (7.35×), UK garage (7.35×), and Hebe (7.35×) over the country average.

Where do Urban adult contemporary fans live in United States?

Urban adult contemporary fans in United States are most concentrated in California (reach 42,765), Florida (reach 39,870), and Texas (reach 27,749). These three regions account for the largest share of the active audience.

What other brands do Urban adult contemporary fans also like?

Beyond Urban adult contemporary itself, the audience over-indexes on UK garage (7.35×), Hebe (7.35×), Litter box (1.63×), and Historic site (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban adult contemporary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.