viki Audience in United States

viki logo

viki has an estimated audience of 969,476 people in United States. 77.8% are female, 22.2% are male, average age 32.0. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Natural rubber, Combat sport, Bank account, Mothercare.

The average viki fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Natural rubber, Combat sport, with strongest over-indexing on Minnesota (2.96× the country average). Demographically, the viki audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Singer-songwriter

Demographics of viki fans

Demographic split for viki audience in United States
MetricValue
Female77.8%
Male22.2%
Average age32.0
Estimated audience size969,476

Audience persona

The typical viki fan in United States is more female, around 32.0 years old, with strong Travelling tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for viki in United States
RegionReachAffinity
California211,3801.98×
Texas111,1291.33×
New York76,1721.41×
Florida74,0591.13×
Georgia35,7141.2×
Washington33,3191.71×
New Jersey31,7201.29×
Virginia30,9151.31×
Illinois30,1320.93×
North Carolina28,9280.99×
Pennsylvania23,8180.73×
Massachusetts23,8031.25×
Maryland22,3821.34×
Ohio21,8110.73×
Hawaii20,6754.96×
Arizona20,2261.02×
Michigan19,2040.76×
Minnesota19,0901.37×
Tennessee15,1020.78×
Indiana14,1620.8×
Nevada12,7071.36×
Wisconsin12,1790.83×
Oregon12,1301.09×
Missouri12,0150.77×
Colorado11,1260.73×
Alabama10,5570.78×
Louisiana9,5330.76×
Oklahoma9,0620.84×
Connecticut8,9870.92×
South Carolina8,8920.61×
Utah8,5900.99×
Kentucky8,2940.68×
Arkansas6,5740.82×
Kansas6,0590.79×
Mississippi6,0500.76×
Iowa5,1540.65×
New Mexico4,1210.85×
Idaho3,9340.81×
Nebraska3,3620.69×
Washington, District of Columbia3,2321.11×
West Virginia2,7740.61×
New Hampshire2,6130.68×
Alaska2,4291.17×
Rhode Island2,3060.75×
Maine2,2150.64×
Delaware1,8310.68×
Vermont1,6640.98×
South Dakota1,5040.67×
North Dakota1,4270.72×
Montana1,2600.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for viki audience
BrandAffinityCategory
Minnesota2.96×Travel & Leisure
Natural rubber3.22×Cars & Mobility
Combat sport2.32×Sports
Bank account2.11×Business & Career
Mothercare1.82×Kids & Family
Panama1.75×Travel & Leisure
Sears1.74×Shopping
Tierra Cali3.17×Travel & Leisure
Mortgage insurance1.81×Business & Career
Lebanese cuisine2.04×Food & Beverages
Penn & Teller2.21×Movies & TV
Temple Grandin1.71×Literature
Leprechaun2.17×Literature
Lindsey Shaw2.24×Movies & TV
Cachorros2.54×Pets & Animals
Biblical inspiration1.7×Politics & Society
Divergent series2.05×Movies & TV
Asian Kung-Fu Generation5.43×Music & Radio
Sub Zero (Official)1.52×Literature
E-box1.99×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by viki audience
TraitClusterScore
TravellingTHRILL1.65
LGBTQ+ IdentityOPEN1.33
Pet OwnershipJOY1.16
Quality AwarenessPREMIUM1.16
CreativityOPEN1.08
Urban LifestyleOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for viki
CountryShare
India11.1%
United States10.9%
Brazil7.6%

See viki audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does viki have in United States?

viki has an estimated audience of 969,476 people in United States, concentrated in California and Texas.

What is the gender split and age of viki fans?

77.8% of viki fans are female, 22.2% are male, with an average age of 32.0 years.

Which brands do viki fans like most?

viki fans show strongest brand affinity for Minnesota (2.96×), Natural rubber (3.22×), and Combat sport (2.32×) over the country average.

Where do viki fans live in United States?

viki fans in United States are most concentrated in California (reach 211,380), Texas (reach 111,129), and New York (reach 76,172). These three regions account for the largest share of the active audience.

What other brands do viki fans also like?

Beyond viki itself, the audience over-indexes on Natural rubber (3.22×), Combat sport (2.32×), Bank account (2.11×), and Mothercare (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for viki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.