Visit Connecticut Audience in United States

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Visit Connecticut has an estimated audience of 375,268 people in United States. 72.3% are female, 27.7% are male, average age 45.9. Top regions: Connecticut, New York, Massachusetts. Top brand affinities: Alaska, Google Analytics, Mothercare, Soldering iron, Cachorro.

The average Visit Connecticut fan in United States is 45.9 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, Massachusetts. Top brand affinities include Alaska, Google Analytics, Mothercare, with strongest over-indexing on Alaska (4.42× the country average). Demographically, the Visit Connecticut audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Type: Topic

Demographics of Visit Connecticut fans

Demographic split for Visit Connecticut audience in United States
MetricValue
Female72.3%
Male27.7%
Average age45.9
Estimated audience size375,268

Audience persona

The typical Visit Connecticut fan in United States is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Visit Connecticut in United States
RegionReachAffinity
Connecticut99,46826.43×
New York16,3490.78×
Massachusetts6,2510.85×
New Jersey5,3150.56×
Florida4,6890.18×
California4,3970.11×
Pennsylvania4,3760.35×
Texas4,1030.13×
North Carolina1,9050.17×
Illinois1,8510.15×
Virginia1,8120.2×
Georgia1,8000.16×
Maryland1,7210.27×
Rhode Island1,6811.41×
Ohio1,6270.14×
Tennessee1,6140.21×
Mississippi1,5350.5×
South Carolina1,5020.27×
Kentucky1,4220.3×
Washington1,3900.18×
Alabama1,3860.26×
Indiana1,3660.2×
Louisiana1,3650.28×
Arkansas1,3640.44×
Michigan1,3490.14×
Oklahoma1,3340.32×
Arizona1,2930.17×
West Virginia1,2670.73×
Alaska1,2651.58×
Kansas1,1710.4×
Idaho1,1700.62×
Wisconsin1,1630.21×
Missouri1,1340.19×
Hawaii1,1180.69×
Iowa1,1110.36×
Montana1,1031.06×
South Dakota1,0881.25×
Utah1,0860.32×
Oregon1,0840.25×
New Hampshire1,0440.71×
Minnesota1,0390.19×
Nebraska1,0230.54×
New Mexico1,0170.54×
Nevada1,0140.28×
Maine1,0080.75×
Colorado1,0010.17×
Vermont9921.51×
Delaware9780.94×
Washington, District of Columbia6520.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visit Connecticut audience
BrandAffinityCategory
Alaska4.42×Travel & Leisure
Google Analytics3.9×Internet & Social Media
Mothercare1.59×Kids & Family
Soldering iron1.55×Home & Garden
Cachorro1.57×Pets & Animals
Food quality3×Food & Beverages
Tierra caliente1.63×Travel & Leisure
Celtic punk2.03×Music & Radio
Buenavista (Madrid)1.66×Travel & Leisure
Highland games1.57×Sports
Peru national football team2.19×Sports
Cacique1.79×Food & Beverages
Cachorros1.75×Pets & Animals
Cacique1.52×Food & Beverages
Cachorros1.6×Pets & Animals
Indiana University School of Medicine1.82×Business & Career
Ipoh1.6×Travel & Leisure
Ephraim1.73×
Jc caylen4.09×Internet & Social Media
California University of Pennsylvania1.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visit Connecticut audience
TraitClusterScore
Quality AwarenessPREMIUM1.83
Design AffinityPREMIUM1.78
TravellingTHRILL1.53
MindfulnessBALANCE1.31
Luxury OrientationPREMIUM1.26
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Visit Connecticut
CountryShare
United States99.9%
Germany0.1%
Italy0.1%

See Visit Connecticut audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Visit Connecticut have in United States?

Visit Connecticut has an estimated audience of 375,268 people in United States, concentrated in Connecticut and New York.

What is the gender split and age of Visit Connecticut fans?

72.3% of Visit Connecticut fans are female, 27.7% are male, with an average age of 45.9 years.

Which brands do Visit Connecticut fans like most?

Visit Connecticut fans show strongest brand affinity for Alaska (4.42×), Google Analytics (3.9×), and Mothercare (1.59×) over the country average.

Where do Visit Connecticut fans live in United States?

Visit Connecticut fans in United States are most concentrated in Connecticut (reach 99,468), New York (reach 16,349), and Massachusetts (reach 6,251). These three regions account for the largest share of the active audience.

What other brands do Visit Connecticut fans also like?

Beyond Visit Connecticut itself, the audience over-indexes on Google Analytics (3.9×), Mothercare (1.59×), Soldering iron (1.55×), and Cachorro (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visit Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.