Wake Audience in United States

Wake has an estimated audience of 370,923 people in United States. 30.4% are female, 69.6% are male, average age 31.4. Top brand affinities: Winemaking, Dog breed, Endless Space, Alaska, 3D printing.
Top brand affinities include Winemaking, Dog breed, Endless Space, with strongest over-indexing on Winemaking (10.61× the country average). Demographically, the Wake audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Wake fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 31.4 |
| Estimated audience size | 370,923 |
Audience persona
The typical Wake fan in United States is more male, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Winemaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winemaking | 10.61× | Food & Beverages |
| Dog breed | 1.8× | Pets & Animals |
| Endless Space | 24.57× | Games |
| Alaska | 1.54× | Travel & Leisure |
| 3D printing | 1.75× | Technology & Electronics |
| Ayrton Senna | 6.62× | Sports |
| Eyelashes Regrow | 8.49× | Beauty & Wellness |
| IS (Infinite Stratos) | 1.78× | Literature |
| Temple Grandin | 3.5× | Literature |
| ABC 7 Chicago | 1.56× | Movies & TV |
| Jack White | 1.6× | Movies & TV |
| Google Analytics | 1.63× | Internet & Social Media |
| Enfamil | 2.23× | Kids & Family |
| Paul Dano | 1.69× | Movies & TV |
| WESH | 1.53× | Movies & TV |
| Eindhoven | 1.84× | Travel & Leisure |
| Ironmongery | 2.52× | Home & Garden |
| Assassin's Creed: Revelations | 2.38× | Games |
| WSVN | 1.68× | Movies & TV |
| Riffle | 8.21× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.28 |
| Individualism | JOY | 1.45 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.29 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| India | 15.2% |
| Brazil | 14.2% |
See Wake audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.