Warwick Audience in United States

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Warwick has an estimated audience of 378,649 people in United States. 59.3% are female, 40.7% are male, average age 40.6. Top regions: California, New York, Texas. Top brand affinities: Alaska, Google Analytics, Academy Award for Best Original Score, CAC 40, Google Wallet.

The average Warwick fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Google Analytics, Academy Award for Best Original Score, with strongest over-indexing on Alaska (7.41× the country average). Demographically, the Warwick audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Warwick fans

Demographic split for Warwick audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.6
Estimated audience size378,649

Audience persona

The typical Warwick fan in United States is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Warwick in United States
RegionReachAffinity
California67,4431.62×
New York33,6351.59×
Texas32,9261.01×
Florida17,3130.68×
New Jersey15,1641.57×
Rhode Island14,92912.39×
Pennsylvania14,0141.1×
Massachusetts13,8501.86×
Virginia8,7030.94×
Illinois8,4360.67×
Georgia8,0920.69×
Washington7,8791.04×
North Carolina7,3110.64×
Michigan6,2700.63×
Ohio6,2550.54×
Oklahoma5,8351.39×
Colorado5,6320.94×
Arizona5,5650.72×
Maryland5,4360.83×
Connecticut5,1911.37×
Tennessee3,9370.52×
Indiana3,7580.54×
Oregon3,5480.82×
Minnesota3,5310.65×
Missouri3,4740.57×
Wisconsin3,1030.54×
South Carolina3,0430.53×
Louisiana2,9600.61×
Alabama2,8370.54×
Utah2,7190.8×
Nevada2,5750.7×
Kentucky2,5460.54×
Kansas1,6190.54×
Arkansas1,5780.51×
Iowa1,5310.49×
Hawaii1,3420.82×
New Hampshire1,3230.89×
Idaho1,2090.64×
Mississippi1,2010.39×
Maine1,0190.75×
Washington, District of Columbia9850.87×
New Mexico9820.52×
Nebraska9550.5×
Delaware9250.89×
West Virginia7800.44×
South Dakota6050.69×
North Dakota5570.72×
Montana5310.51×
Vermont5210.78×
Alaska4920.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Warwick audience
BrandAffinityCategory
Alaska7.41×Travel & Leisure
Google Analytics3.08×Internet & Social Media
Academy Award for Best Original Score6.3×Movies & TV
CAC 401.56×Business & Career
Google Wallet2.03×Technology & Electronics
Leverage (TV series)1.79×Movies & TV
Consequence (rapper)1.69×Music & Radio
Iyanla Vanzant2.32×Business & Career
Title Nine1.7×Fashion & Accessoires
Equinix2.19×Business & Career
Cacique1.65×Food & Beverages
Academy Award for Best Visual Effects1.82×Movies & TV
Nasi goreng5.46×Food & Beverages
IWeb2.4×
Food quality1.71×Food & Beverages
ixigo3.4×Travel & Leisure
John Key2.77×Politics & Society
Louis IX of France2.9×Politics & Society
JBS USA1.66×Food & Beverages
Otto Graham1.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Warwick audience
TraitClusterScore
DIY MentalityTHRILL1.31
Quality AwarenessPREMIUM1.21
Luxury OrientationPREMIUM1.18
Career OrientationPOWER1.17
TravellingTHRILL1.15
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Warwick
CountryShare
United Kingdom20.7%
United States19.3%
Australia11.9%

See Warwick audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Warwick have in United States?

Warwick has an estimated audience of 378,649 people in United States, concentrated in California and New York.

What is the gender split and age of Warwick fans?

59.3% of Warwick fans are female, 40.7% are male, with an average age of 40.6 years.

Which brands do Warwick fans like most?

Warwick fans show strongest brand affinity for Alaska (7.41×), Google Analytics (3.08×), and Academy Award for Best Original Score (6.3×) over the country average.

Where do Warwick fans live in United States?

Warwick fans in United States are most concentrated in California (reach 67,443), New York (reach 33,635), and Texas (reach 32,926). These three regions account for the largest share of the active audience.

What other brands do Warwick fans also like?

Beyond Warwick itself, the audience over-indexes on Google Analytics (3.08×), Academy Award for Best Original Score (6.3×), CAC 40 (1.56×), and Google Wallet (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Warwick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.