Watt Audience in United States

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Watt has an estimated audience of 1,881,240 people in United States. 29.7% are female, 70.3% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Northrop Grumman, Tipsy Elves, UK garage, Emperor Entertainment Group, Embroidery Library.

The average Watt fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Northrop Grumman, Tipsy Elves, UK garage, with strongest over-indexing on Northrop Grumman (24.04× the country average). Demographically, the Watt audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Watt fans

Demographic split for Watt audience in United States
MetricValue
Female29.7%
Male70.3%
Average age37.6
Estimated audience size1,881,240

Audience persona

The typical Watt fan in United States is more male, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Northrop Grumman.

Top regions in United States

Top regions ranked by reach for Watt in United States
RegionReachAffinity
California386,2411.87×
Texas161,5031×
Florida119,5920.94×
New York105,1201×
Pennsylvania63,1651×
Ohio62,0761.07×
Illinois59,2450.95×
Georgia57,0910.99×
North Carolina53,9790.95×
Virginia53,8851.18×
Michigan46,9530.95×
Massachusetts44,6801.21×
Washington43,6661.16×
New Jersey43,0030.9×
Maryland32,9231.02×
Tennessee32,9230.87×
Colorado31,3421.06×
Arizona31,1550.81×
Indiana30,5970.89×
Missouri28,8250.95×
Minnesota27,0651×
Wisconsin26,5870.94×
Alabama25,9970.99×
South Carolina25,1490.89×
Kentucky24,8081.05×
Oregon24,4291.13×
Oklahoma24,3311.16×
Utah23,1111.37×
Connecticut20,7231.1×
Louisiana20,5260.85×
Arkansas18,8651.22×
Iowa16,7421.08×
Nevada15,9410.88×
Kansas14,9741.01×
Mississippi12,1100.78×
Idaho9,5851.02×
New Hampshire9,3251.26×
Nebraska8,8790.94×
New Mexico8,0520.85×
Hawaii8,0230.99×
Maine7,0111.04×
West Virginia6,1100.7×
Washington, District of Columbia5,6080.99×
Rhode Island5,4410.91×
Montana5,1941×
Delaware4,0560.78×
South Dakota3,6070.83×
Vermont3,5041.06×
Alaska3,1180.77×
North Dakota2,9890.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watt audience
BrandAffinityCategory
Northrop Grumman24.04×Business & Career
Tipsy Elves20×Shopping
UK garage9.46×Music & Radio
Emperor Entertainment Group20×Business & Career
Embroidery Library20×Home & Garden
Elsword20×Games
Cullinan Diamond20×
Electrolyte5.22×Health
3D printing2.37×Technology & Electronics
MK3.68×Music & Radio
Minnesota1.51×Travel & Leisure
Lulu 黃路梓茵2.31×Movies & TV
N1 road (South Africa)2.88×Travel & Leisure
Hipster6.37×Politics & Society
Suikoden IV20×Games
Hog Hunting2.12×Sports
Stamp collecting2.88×Home & Garden
Monogram2.33×Home & Garden
JDSU1.83×Business & Career
Racing1.53×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watt audience
TraitClusterScore
Family OrientationCONSERVATISM2.82
Need for SecurityCONSERVATISM1.54
Quality AwarenessPREMIUM1.52
Risk AppetiteTHRILL1.44
Convenience OrientationPREMIUM1.37
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Watt
CountryShare
United States16.4%
Thailand8.1%
Brazil7.2%

See Watt audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Watt have in United States?

Watt has an estimated audience of 1,881,240 people in United States, concentrated in California and Texas.

What is the gender split and age of Watt fans?

29.7% of Watt fans are female, 70.3% are male, with an average age of 37.6 years.

Which brands do Watt fans like most?

Watt fans show strongest brand affinity for Northrop Grumman (24.04×), Tipsy Elves (20×), and UK garage (9.46×) over the country average.

Where do Watt fans live in United States?

Watt fans in United States are most concentrated in California (reach 386,241), Texas (reach 161,503), and Florida (reach 119,592). These three regions account for the largest share of the active audience.

What other brands do Watt fans also like?

Beyond Watt itself, the audience over-indexes on Tipsy Elves (20×), UK garage (9.46×), Emperor Entertainment Group (20×), and Embroidery Library (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Watt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.