Wax Audience in United States
Wax has an estimated audience of 2,082,105 people in United States. 55.1% are female, 44.9% are male, average age 38.7. Top brand affinities: Israel, Elsword, UK garage, Kendra Scott, Hocus Pocus.
Top brand affinities include Israel, Elsword, UK garage, with strongest over-indexing on Israel (2.76× the country average). Demographically, the Wax audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Wax fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.7 |
| Estimated audience size | 2,082,105 |
Audience persona
The typical Wax fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.76× | Travel & Leisure |
| Elsword | 16.09× | Games |
| UK garage | 3.05× | Music & Radio |
| Kendra Scott | 1.64× | Fashion & Accessoires |
| Hocus Pocus | 2.36× | Movies & TV |
| Noodle (Gorillaz) | 1.72× | Music & Radio |
| Japanese domestic market | 2.22× | Politics & Society |
| Home staging | 2.43× | Home & Garden |
| Jeep Wagoneer | 2.61× | Cars & Mobility |
| Captain America (1990 film) | 2.01× | Movies & TV |
| Pro-Ject | 1.51× | Music & Radio |
| Stamp collecting | 1.72× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 1.96× | Cars & Mobility |
| Corona (band) | 1.68× | Music & Radio |
| Kento Yamazaki | 3.19× | Movies & TV |
| Consequence (rapper) | 1.68× | Music & Radio |
| Hayward, California | 2.83× | Travel & Leisure |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| Isometric exercise | 2.2× | Sports |
| Wok | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Social Media Usage | JOY | 1.06 |
| Tradition | CONSERVATISM | 1 |
| Mindfulness | BALANCE | 0.99 |
| Luxury Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Mexico | 11.6% |
| India | 8.7% |
See Wax audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.