Wayne Knight Audience in United States

Wayne Knight logo

Wayne Knight has an estimated audience of 1,001,539 people in United States. 35.9% are female, 64.1% are male, average age 27.0. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Dog breed, Combat sport, Arnold Palmer, 3D printing.

The average Wayne Knight fan in United States is 27.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Dog breed, Combat sport, with strongest over-indexing on Home construction (2.58× the country average). Demographically, the Wayne Knight audience skews more male with an average age of 27.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Wayne Knight fans

Demographic split for Wayne Knight audience in United States
MetricValue
Female35.9%
Male64.1%
Average age27.0
Estimated audience size1,001,539

Audience persona

The typical Wayne Knight fan in United States is more male, around 27.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Wayne Knight in United States
RegionReachAffinity
California103,7260.94×
Texas82,7200.96×
Florida62,3740.92×
New York50,2230.9×
Ohio36,8481.19×
Illinois36,1421.08×
Pennsylvania36,0221.07×
Michigan30,6891.17×
Georgia27,7050.9×
North Carolina27,0160.9×
New Jersey24,3470.96×
Indiana22,2581.22×
Arizona22,0041.08×
Virginia21,9520.9×
Tennessee20,3621.01×
Washington19,6460.98×
Massachusetts18,5280.94×
Missouri18,2181.13×
Wisconsin17,1591.14×
Colorado15,7821×
Maryland14,2300.83×
Minnesota14,1210.98×
Kentucky13,7791.1×
South Carolina13,5050.9×
Oklahoma12,7891.15×
Alabama12,2360.87×
Oregon12,1911.06×
Utah10,9301.22×
Louisiana10,8840.84×
Connecticut9,9880.99×
Iowa9,1141.1×
Nevada9,0480.93×
Arkansas8,1680.99×
Kansas8,1331.03×
Mississippi6,3530.77×
Idaho6,0241.2×
New Mexico5,7071.14×
Nebraska4,9110.98×
West Virginia4,7861.03×
New Hampshire4,4801.14×
Maine3,9751.11×
Hawaii3,5920.83×
Rhode Island3,2911.03×
Montana3,0321.09×
Delaware2,5600.93×
South Dakota2,2060.95×
North Dakota2,0771.01×
Alaska1,9790.92×
Washington, District of Columbia1,9410.64×
Vermont1,6600.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wayne Knight audience
BrandAffinityCategory
Home construction2.58×Home & Garden
Dog breed1.79×Pets & Animals
Combat sport1.87×Sports
Arnold Palmer6.18×Sports
3D printing2.52×Technology & Electronics
Mathcore7.82×Music & Radio
Ichiro Suzuki9.15×Sports
Chili con carne6.67×Food & Beverages
Litter box1.62×Pets & Animals
Goop4.01×Internet & Social Media
Regional styles of Mexican music2.06×Music & Radio
Graham Greene4.33×Literature
David Yurman2.16×Fashion & Accessoires
Grinch2.81×Movies & TV
Justice2×Politics & Society
Vocal harmony3.09×Music & Radio
Governor of Michigan4.58×Politics & Society
Bank account1.53×Business & Career
nbc chicago3.25×Movies & TV
Elsword9.15×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wayne Knight audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.58
Luxury OrientationPREMIUM1.54
ExtroversionTHRILL1.35
Convenience OrientationPREMIUM1.28
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Wayne Knight
CountryShare
United States73.2%
United Kingdom8.5%
Germany6.4%

See Wayne Knight audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Wayne Knight have in United States?

Wayne Knight has an estimated audience of 1,001,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Wayne Knight fans?

35.9% of Wayne Knight fans are female, 64.1% are male, with an average age of 27.0 years.

Which brands do Wayne Knight fans like most?

Wayne Knight fans show strongest brand affinity for Home construction (2.58×), Dog breed (1.79×), and Combat sport (1.87×) over the country average.

Where do Wayne Knight fans live in United States?

Wayne Knight fans in United States are most concentrated in California (reach 103,726), Texas (reach 82,720), and Florida (reach 62,374). These three regions account for the largest share of the active audience.

What other brands do Wayne Knight fans also like?

Beyond Wayne Knight itself, the audience over-indexes on Dog breed (1.79×), Combat sport (1.87×), Arnold Palmer (6.18×), and 3D printing (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wayne Knight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.