Westchester County, New York Audience in United States
Westchester County, New York has an estimated audience of 1,792,843 people in United States. 60.4% are female, 39.6% are male, average age 40.4. Top brand affinities: Google Analytics, Sub Zero (Official), Graham Greene (actor), Food quality, Diane Sawyer.
Top brand affinities include Google Analytics, Sub Zero (Official), Graham Greene (actor), with strongest over-indexing on Google Analytics (6.16× the country average). Demographically, the Westchester County, New York audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Westchester County, New York fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.4 |
| Estimated audience size | 1,792,843 |
Audience persona
The typical Westchester County, New York fan in United States is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Google Analytics.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 6.16× | Internet & Social Media |
| Sub Zero (Official) | 4.06× | Literature |
| Graham Greene (actor) | 1.92× | |
| Food quality | 3.95× | Food & Beverages |
| Diane Sawyer | 2× | Movies & TV |
| Mackenzie Foy | 1.56× | Fashion & Accessoires |
| Tokyo Story | 4.61× | Movies & TV |
| Title Nine | 1.92× | Fashion & Accessoires |
| Equinix | 2.28× | Business & Career |
| New York Harbor | 2.13× | Travel & Leisure |
| Omaha Storm Chasers | 3.04× | Sports |
| Parma | 1.66× | Travel & Leisure |
| IWeb | 2.34× | |
| Otto Graham | 2.49× | Sports |
| Barclays Center | 1.5× | Sports |
| Iyanla Vanzant | 1.64× | Business & Career |
| Ipsos | 2.23× | Business & Career |
| John Key | 2.28× | Politics & Society |
| Bulacan | 1.54× | Travel & Leisure |
| Nasi goreng | 3.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.96 |
| Luxury Orientation | PREMIUM | 1.86 |
| Travelling | THRILL | 1.41 |
| Sports Activity | POWER | 1.41 |
| Urban Lifestyle | OPEN | 1.19 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.1% |
| Germany | 1.0% |
| Canada | 0.9% |
See Westchester County, New York audiences in other countries
- Westchester County, New York — Germany
- Westchester County, New York — United Kingdom
- Westchester County, New York — France
- Westchester County, New York — Italy
- Westchester County, New York — Spain
- Westchester County, New York — Brazil
- Westchester County, New York — Japan
- Westchester County, New York — South Korea
- Westchester County, New York — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Westchester County, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.