Western Conference (NBA) Audience in United States

Western Conference (NBA) logo

Western Conference (NBA) has an estimated audience of 533,344 people in United States. 28.0% are female, 72.0% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Surf kayaking, Nick Jr. (Australia), Certified diabetes educator, Com2uS, Home staging.

The average Western Conference (NBA) fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Surf kayaking, Nick Jr. (Australia), Certified diabetes educator, with strongest over-indexing on Surf kayaking (18.22× the country average). Demographically, the Western Conference (NBA) audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Western Conference (NBA) fans

Demographic split for Western Conference (NBA) audience in United States
MetricValue
Female28.0%
Male72.0%
Average age39.3
Estimated audience size533,344

Audience persona

The typical Western Conference (NBA) fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Western Conference (NBA) in United States
RegionReachAffinity
California100,4461.71×
Texas62,4531.36×
New York35,7921.2×
Florida33,8960.94×
Arizona22,0362.02×
Georgia17,5911.07×
Illinois17,2970.97×
North Carolina15,8690.99×
Ohio15,4650.94×
Colorado14,0671.67×
Minnesota13,8001.81×
New Jersey13,6841.01×
Oklahoma12,9602.19×
Pennsylvania12,5740.7×
Tennessee12,2711.15×
Virginia11,4560.88×
Michigan11,1480.8×
Louisiana11,0611.61×
Massachusetts10,8861.04×
Maryland10,2481.12×
Alabama9,8981.33×
Indiana9,8761.01×
Washington9,0880.85×
Nevada7,6951.49×
South Carolina7,0280.88×
Missouri6,6520.77×
Oregon6,0841×
Wisconsin5,9420.74×
Kentucky5,4540.82×
Mississippi5,4431.24×
Connecticut4,5580.85×
Arkansas4,2660.97×
Iowa3,5250.8×
Utah3,4010.71×
Kansas2,6620.63×
Nebraska2,3460.88×
New Mexico2,3390.87×
Hawaii2,1410.93×
Washington, District of Columbia1,6571.03×
West Virginia1,4340.58×
Rhode Island1,4310.84×
Idaho1,4060.53×
New Hampshire1,2680.6×
North Dakota1,2371.13×
Delaware1,1030.75×
Maine1,0640.56×
South Dakota1,0270.83×
Alaska9190.81×
Montana8580.58×
Wyoming4410.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western Conference (NBA) audience
BrandAffinityCategory
Surf kayaking18.22×Sports
Nick Jr. (Australia)10.02×Kids & Family
Certified diabetes educator13.11×Business & Career
Com2uS38.86×Games
Home staging4.33×Home & Garden
Israel1.66×Travel & Leisure
Captain America (1990 film)3.46×Movies & TV
Cardio Kickboxing24.92×Sports
edureka27.51×Business & Career
Jesse Plemons2.22×Movies & TV
Consequence (rapper)4.05×Music & Radio
Google Photos1.55×Technology & Electronics
Monogram2.31×Home & Garden
Graham Greene3.66×Literature
Kendra Scott1.74×Fashion & Accessoires
Noodle (Gorillaz)2.03×Music & Radio
Staycation1.73×Home & Garden
Nebraska Cornhuskers football1.87×Sports
Chili con carne4.18×Food & Beverages
Alan Greenspan7.28×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western Conference (NBA) audience
TraitClusterScore
PatriotismCONSERVATISM2.29
Need for SecurityCONSERVATISM1.19
IndulgenceJOY1.17
TravellingTHRILL1.15
Risk AppetiteTHRILL1.13
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Western Conference (NBA)
CountryShare
United States72.8%
Canada6.7%
Australia2.8%

See Western Conference (NBA) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Western Conference (NBA) have in United States?

Western Conference (NBA) has an estimated audience of 533,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Western Conference (NBA) fans?

28.0% of Western Conference (NBA) fans are female, 72.0% are male, with an average age of 39.3 years.

Which brands do Western Conference (NBA) fans like most?

Western Conference (NBA) fans show strongest brand affinity for Surf kayaking (18.22×), Nick Jr. (Australia) (10.02×), and Certified diabetes educator (13.11×) over the country average.

Where do Western Conference (NBA) fans live in United States?

Western Conference (NBA) fans in United States are most concentrated in California (reach 100,446), Texas (reach 62,453), and New York (reach 35,792). These three regions account for the largest share of the active audience.

What other brands do Western Conference (NBA) fans also like?

Beyond Western Conference (NBA) itself, the audience over-indexes on Nick Jr. (Australia) (10.02×), Certified diabetes educator (13.11×), Com2uS (38.86×), and Home staging (4.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Conference (NBA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.