Rascasse Audience Intelligence

WikiLeaks Audience in United States

A data profile of the people who buy, follow and care about WikiLeaks in United States — modelled from more than twelve digital signal sources. WikiLeaks has an estimated audience of 377,103 people in United States.

#21among Non-governmental organization in United States#556among NGO / Political Party in United States#2390in Politics & Society

The average WikiLeaks fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Koenigsegg, Julian Assange, Pagani Huayra, with strongest over-indexing on Koenigsegg (63.97× the country average).

Demographically, the WikiLeaks audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WikiLeaks fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Koenigsegg.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WikiLeaks profile in United States.

Audience size
377K
in United States
Gender
40.0%♀
60.0% male
Age
41.0
average years
Country rank
#42928
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WikiLeaks fans

40.0% are female, 60.0% are male, average age 41.0.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for WikiLeaks audience in United States
MetricValue
Female40.0%
Male60.0%
Average age41.0
Estimated audience size377,103
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the WikiLeaks audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

18.9%

of the worldwide WikiLeaks audience comes from United States.

Worldwide audience distribution share by country for WikiLeaks
CountryShare
United States18.9%
China12.5%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WikiLeaks audience in United States is strongest.

Fig. 05

Top regions by affinity

WikiLeaks fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.47×
02Alaska~1K1.26×
03Washington~9K1.19×
04Massachusetts~9K1.15×
05Oregon~5K1.13×
06California~50K1.12×
07New York~20K1.12×
08Colorado~7K1.12×
09Virginia~10K1.08×
10Connecticut~4K1.06×
11New Hampshire~2K1.06×
12Maine~1K1.06×
13Montana~1K1.06×
14Arizona~8K1.04×
15Vermont<1K1.04×
16Oklahoma~4K1.03×
17New Jersey~10K1.01×
18Maryland~7K1.01×
19Florida~30K1.00×
20Illinois~10K0.99×
21Minnesota~5K0.99×
22Utah~3K0.99×
23Rhode Island~1K0.99×
24Indiana~7K0.98×
25Missouri~6K0.97×
26Kentucky~5K0.97×
27Nevada~4K0.97×
28Idaho~2K0.97×
29West Virginia~2K0.96×
30North Dakota<1K0.96×
31Kansas~3K0.95×
32South Dakota<1K0.95×
33Texas~30K0.94×
34Michigan~9K0.94×
35Hawaii~2K0.94×
36North Carolina~10K0.93×
37Arkansas~3K0.93×
38New Mexico~2K0.93×
39Pennsylvania~10K0.92×
40Ohio~10K0.92×
41Tennessee~7K0.92×
42Nebraska~2K0.92×
43Georgia~10K0.91×
44Wisconsin~5K0.89×
45Alabama~5K0.89×
46Louisiana~4K0.89×
47Iowa~3K0.89×
48South Carolina~5K0.88×
49Delaware<1K0.85×
50Mississippi~3K0.81×
Fig. 06

Affinity by region

Affinity by region — WikiLeaks, United States
0.81×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WikiLeaks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WikiLeaks audience
#·InterestCategoryAffinity×
01Val ThorensTravel & Leisure180.72×
02Julian AssangePolitics & Society123.62×
038 Out of 10 CatsMovies & TV113.64×
04Mock the WeekMovies & TV110.66×
05Nassim Nicholas TalebLiterature101.15×
06DavosTravel & Leisure99.13×
07FilmAffinityMovies & TV67.01×
08FreakonomicsBusiness & Career64.83×
09KoenigseggCars & Mobility63.97×
10Michael LewisLiterature59.73×
11Goodnight MoonLiterature53.69×
12SmartiesFood & Beverages52.82×
13Pagani HuayraCars & Mobility47.67×
14Edinburgh Festival FringeMusic & Radio42.68×
15British Virgin IslandsTravel & Leisure33.16×
16ReykjavíkTravel & Leisure31.15×
17Regular ShowMovies & TV14.73×
18Tulsi GabbardPolitics & Society11.29×
19Gateway PunditNews9.74×
20Melania TrumpPolitics & Society4.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WikiLeaks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WikiLeaks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
IndividualismJOY1.86×
Need for SecurityCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WikiLeaks audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
CreativityOPEN0.94×
TravellingTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WikiLeaks have in United States?

WikiLeaks has an estimated audience of 377,103 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WikiLeaks fans?

40.0% of WikiLeaks fans are female, 60.0% are male, with an average age of 41.0 years.

03

Which brands do WikiLeaks fans like most?

WikiLeaks fans show strongest brand affinity for Koenigsegg (63.97×), Julian Assange (123.62×), and Pagani Huayra (47.67×) over the country average.

04

Where do WikiLeaks fans live in United States?

WikiLeaks fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do WikiLeaks fans also like?

Beyond WikiLeaks itself, the audience over-indexes on Julian Assange (123.62×), Pagani Huayra (47.67×), 8 Out of 10 Cats (113.64×), and Davos (99.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See WikiLeaks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WikiLeaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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