WikiLeaks Audience in United States
WikiLeaks has an estimated audience of 381,576 people in United States. 40.0% are female, 60.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Koenigsegg, Julian Assange, Pagani Huayra, 8 Out of 10 Cats, Davos.
The average WikiLeaks fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Koenigsegg, Julian Assange, Pagani Huayra, with strongest over-indexing on Koenigsegg (63.97× the country average). Demographically, the WikiLeaks audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of WikiLeaks fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 41.0 |
| Estimated audience size | 381,576 |
Audience persona
The typical WikiLeaks fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Koenigsegg.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,669 | 1.21× |
| Texas | 32,491 | 0.99× |
| Florida | 26,849 | 1.04× |
| New York | 25,039 | 1.17× |
| Illinois | 13,490 | 1.06× |
| Pennsylvania | 11,845 | 0.92× |
| North Carolina | 11,263 | 0.98× |
| Ohio | 11,251 | 0.96× |
| Georgia | 10,951 | 0.93× |
| New Jersey | 10,366 | 1.07× |
| Virginia | 10,226 | 1.1× |
| Michigan | 9,591 | 0.96× |
| Washington | 9,428 | 1.23× |
| Massachusetts | 8,749 | 1.16× |
| Arizona | 8,538 | 1.1× |
| Tennessee | 7,173 | 0.94× |
| Indiana | 6,764 | 0.97× |
| Maryland | 6,562 | 1× |
| Colorado | 6,558 | 1.09× |
| Missouri | 5,937 | 0.97× |
| Minnesota | 5,564 | 1.02× |
| Wisconsin | 5,166 | 0.9× |
| Oregon | 5,012 | 1.15× |
| South Carolina | 4,952 | 0.86× |
| Alabama | 4,717 | 0.88× |
| Kentucky | 4,708 | 0.98× |
| Oklahoma | 4,428 | 1.05× |
| Louisiana | 4,264 | 0.87× |
| Connecticut | 4,063 | 1.06× |
| Nevada | 3,533 | 0.96× |
| Utah | 3,397 | 0.99× |
| Arkansas | 2,826 | 0.9× |
| Kansas | 2,811 | 0.93× |
| Iowa | 2,625 | 0.84× |
| Mississippi | 2,325 | 0.74× |
| Washington, District of Columbia | 1,822 | 1.59× |
| Idaho | 1,810 | 0.95× |
| Nebraska | 1,709 | 0.89× |
| New Mexico | 1,693 | 0.88× |
| New Hampshire | 1,598 | 1.06× |
| Hawaii | 1,579 | 0.96× |
| West Virginia | 1,522 | 0.86× |
| Maine | 1,384 | 1.01× |
| Rhode Island | 1,195 | 0.98× |
| Alaska | 1,171 | 1.43× |
| Montana | 1,030 | 0.97× |
| Delaware | 815 | 0.77× |
| South Dakota | 769 | 0.87× |
| Vermont | 685 | 1.02× |
| North Dakota | 640 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Koenigsegg | 63.97× | Cars & Mobility |
| Julian Assange | 123.62× | Politics & Society |
| Pagani Huayra | 47.67× | Cars & Mobility |
| 8 Out of 10 Cats | 113.64× | Movies & TV |
| Davos | 99.13× | Travel & Leisure |
| Regular Show | 14.73× | Movies & TV |
| Mock the Week | 110.66× | Movies & TV |
| Goodnight Moon | 53.69× | Literature |
| British Virgin Islands | 33.16× | Travel & Leisure |
| Reykjavík | 31.15× | Travel & Leisure |
| Michael Lewis | 59.73× | Literature |
| Val Thorens | 180.72× | Travel & Leisure |
| Gateway Pundit | 9.74× | News |
| FilmAffinity | 67.01× | Movies & TV |
| Smarties | 52.82× | Food & Beverages |
| Tulsi Gabbard | 11.29× | Politics & Society |
| Freakonomics | 64.83× | Business & Career |
| Travel Weekly | 42.91× | Travel & Leisure |
| Pagani Zonda | 55.89× | Cars & Mobility |
| Gmail | 3.15× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.28 |
| Individualism | JOY | 1.8 |
| Risk Appetite | THRILL | 1.7 |
| Sustainability | BALANCE | 1.66 |
| Mindfulness | BALANCE | 1.56 |
| Need for Security | CONSERVATISM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| China | 12.4% |
| Germany | 6.0% |
See WikiLeaks audiences in other countries
More Non-governmental organization audiences in United States
- UNICEF (3,356,475)
- International Chamber of Commerce (1,246,246)
- Common Sense Media (1,027,106)
- Southern Poverty Law Center (986,494)
- Médecins Sans Frontières (954,417)
Frequently asked questions
How many fans does WikiLeaks have in United States?
WikiLeaks has an estimated audience of 381,576 people in United States, concentrated in California and Texas.
What is the gender split and age of WikiLeaks fans?
40.0% of WikiLeaks fans are female, 60.0% are male, with an average age of 41.0 years.
Which brands do WikiLeaks fans like most?
WikiLeaks fans show strongest brand affinity for Koenigsegg (63.97×), Julian Assange (123.62×), and Pagani Huayra (47.67×) over the country average.
Where do WikiLeaks fans live in United States?
WikiLeaks fans in United States are most concentrated in California (reach 50,669), Texas (reach 32,491), and Florida (reach 26,849). These three regions account for the largest share of the active audience.
What other brands do WikiLeaks fans also like?
Beyond WikiLeaks itself, the audience over-indexes on Julian Assange (123.62×), Pagani Huayra (47.67×), 8 Out of 10 Cats (113.64×), and Davos (99.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WikiLeaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.