Rascasse Audience Intelligence

Michael Lewis Audience in United States

A data profile of the people who buy, follow and care about Michael Lewis in United States — modelled from more than twelve digital signal sources. Michael Lewis has an estimated audience of 290,740 people in United States.

#202among Author in United States#12285among Person in United States#1267in Literature

The average Michael Lewis fan in United States is 45.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include WikiLeaks, Donald Trump, CNN, with strongest over-indexing on WikiLeaks (59.73× the country average).

Demographically, the Michael Lewis audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Lewis fan in United States is more male, around 45.7 years old, with strong Spirituality tendencies and a notable affinity for WikiLeaks.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Lewis profile in United States.

Audience size
291K
in United States
Gender
27.0%♀
73.0% male
Age
45.7
average years
Country rank
#49141
Person in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Lewis fans

27.0% are female, 73.0% are male, average age 45.7.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Michael Lewis audience in United States
MetricValue
Female27.0%
Male73.0%
Average age45.7
Estimated audience size290,740
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Michael Lewis audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3912%
40-4932%
50+33%
Fig. 04

Worldwide distribution

48.4%

of the worldwide Michael Lewis audience comes from United States.

Worldwide audience distribution share by country for Michael Lewis
CountryShare
United States48.4%
United Kingdom10.2%
Canada9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Lewis audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Lewis fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.81×
02New York~40K1.77×
03Massachusetts~10K1.70×
04Connecticut~6K1.44×
05Louisiana~7K1.37×
06California~60K1.34×
07Vermont<1K1.31×
08Illinois~20K1.23×
09New Jersey~10K1.23×
10Colorado~7K1.23×
11Virginia~10K1.20×
12Washington~9K1.19×
13Maine~2K1.18×
14Oregon~5K1.16×
15New Hampshire~2K1.13×
16Maryland~7K1.11×
17Minnesota~6K1.11×
18Rhode Island~1K1.10×
19Indiana~8K1.09×
20Pennsylvania~10K1.01×
21Montana~1K0.96×
22Utah~3K0.93×
23Iowa~3K0.93×
24Delaware<1K0.92×
25North Carolina~10K0.91×
26Missouri~6K0.91×
27Wisconsin~5K0.90×
28Kansas~3K0.88×
29Hawaii~1K0.88×
30Georgia~10K0.86×
31Idaho~2K0.86×
32Alaska<1K0.86×
33New Mexico~2K0.85×
34Nebraska~2K0.84×
35Ohio~10K0.83×
36Michigan~8K0.83×
37Tennessee~6K0.83×
38South Dakota<1K0.83×
39North Dakota<1K0.83×
40Texas~30K0.81×
41Arizona~6K0.81×
42South Carolina~5K0.79×
43Nevada~3K0.78×
44Kentucky~4K0.77×
45Florida~20K0.76×
46Mississippi~2K0.75×
47Arkansas~2K0.75×
48West Virginia~1K0.75×
49Oklahoma~3K0.74×
50Alabama~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Michael Lewis, United States
0.68×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Lewis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Lewis audience
#·InterestCategoryAffinity×
01WikiLeaksPolitics & Society59.73×
02Bruce SpringsteenMusic & Radio5.84×
03Bob DylanMusic & Radio5.84×
04Masters TournamentSports3.13×
05InnovationBusiness & Career2.66×
06FedExBusiness & Career2.58×
07CNNMovies & TV1.98×
08Nonprofit organizationPolitics & Society1.98×
09BankingBusiness & Career1.85×
10WineFood & Beverages1.77×
11InsuranceBusiness & Career1.77×
12Breaking newsMovies & TV1.70×
13Donald TrumpPolitics & Society1.69×
14Health careBusiness & Career1.65×
15XInternet & Social Media1.63×
16PinterestInternet & Social Media1.63×
17Alcoholic beveragesFood & Beverages1.62×
18MedicineBusiness & Career1.57×
19CookingFood & Beverages1.51×
20SmartphonesTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Lewis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Lewis audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.56×
IndulgenceJOY1.56×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Lewis audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.34×
Luxury OrientationPREMIUM0.55×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Lewis have in United States?

Michael Lewis has an estimated audience of 290,740 people in United States, concentrated in California and New York.

02

What is the gender split and age of Michael Lewis fans?

27.0% of Michael Lewis fans are female, 73.0% are male, with an average age of 45.7 years.

03

Which brands do Michael Lewis fans like most?

Michael Lewis fans show strongest brand affinity for WikiLeaks (59.73×), Donald Trump (1.69×), and CNN (1.98×) over the country average.

04

Where do Michael Lewis fans live in United States?

Michael Lewis fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Lewis fans also like?

Beyond Michael Lewis itself, the audience over-indexes on Donald Trump (1.69×), CNN (1.98×), Cooking (1.51×), and X (1.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Lewis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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