Michael Lewis Audience in United States
Michael Lewis has an estimated audience of 384,356 people in United States. 27.0% are female, 73.0% are male, average age 45.7. Top regions: California, New York, Texas. Top brand affinities: Alaska, Whataburger, edureka, Consequence (rapper), Ulysses S. Grant.
The average Michael Lewis fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Whataburger, edureka, with strongest over-indexing on Alaska (1.52× the country average). Demographically, the Michael Lewis audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Michael Lewis fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 45.7 |
| Estimated audience size | 384,356 |
Audience persona
The typical Michael Lewis fan in United States is more male, around 45.7 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 57,910 | 1.37× |
| New York | 39,510 | 1.84× |
| Texas | 28,007 | 0.85× |
| Florida | 20,553 | 0.79× |
| Illinois | 16,405 | 1.28× |
| Pennsylvania | 13,589 | 1.05× |
| Massachusetts | 13,579 | 1.79× |
| New Jersey | 12,531 | 1.28× |
| Virginia | 12,167 | 1.3× |
| North Carolina | 10,523 | 0.91× |
| Georgia | 10,025 | 0.85× |
| Ohio | 9,714 | 0.82× |
| Washington | 9,066 | 1.18× |
| Michigan | 8,557 | 0.85× |
| Colorado | 7,659 | 1.26× |
| Indiana | 7,599 | 1.08× |
| Maryland | 7,455 | 1.13× |
| Louisiana | 6,755 | 1.36× |
| Tennessee | 6,355 | 0.82× |
| Minnesota | 5,981 | 1.09× |
| Arizona | 5,932 | 0.76× |
| Connecticut | 5,774 | 1.5× |
| Missouri | 5,415 | 0.87× |
| Oregon | 5,185 | 1.18× |
| Wisconsin | 4,890 | 0.85× |
| South Carolina | 4,401 | 0.76× |
| Washington, District of Columbia | 3,627 | 3.14× |
| Kentucky | 3,468 | 0.72× |
| Utah | 3,171 | 0.92× |
| Iowa | 2,962 | 0.94× |
| Alabama | 2,857 | 0.53× |
| Nevada | 2,750 | 0.74× |
| Oklahoma | 2,736 | 0.64× |
| Kansas | 2,537 | 0.84× |
| Arkansas | 1,960 | 0.62× |
| Mississippi | 1,797 | 0.57× |
| New Hampshire | 1,731 | 1.14× |
| Maine | 1,682 | 1.22× |
| New Mexico | 1,556 | 0.81× |
| Rhode Island | 1,461 | 1.19× |
| Idaho | 1,438 | 0.75× |
| Nebraska | 1,434 | 0.74× |
| Hawaii | 1,322 | 0.8× |
| Montana | 971 | 0.91× |
| Vermont | 942 | 1.4× |
| Delaware | 921 | 0.87× |
| West Virginia | 911 | 0.51× |
| South Dakota | 479 | 0.54× |
| Alaska | 469 | 0.57× |
| North Dakota | 393 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 1.52× | Travel & Leisure |
| Whataburger | 1.53× | Food & Beverages |
| edureka | 21.01× | Business & Career |
| Consequence (rapper) | 2.35× | Music & Radio |
| Ulysses S. Grant | 1.66× | Politics & Society |
| Business English | 1.54× | Business & Career |
| Graham Greene (actor) | 1.66× | |
| Julio Cesar Chavez Jr. | 1.76× | Sports |
| Zach Ertz | 1.58× | Sports |
| Creative Machine Embroidery | 3.2× | Home & Garden |
| Shelby Foote | 1.9× | Literature |
| Alan Greenspan | 1.84× | Business & Career |
| Davos | 2.37× | Travel & Leisure |
| Iguala | 1.75× | Travel & Leisure |
| Elie Tahari | 1.57× | Fashion & Accessoires |
| Elderly Instruments | 1.9× | Shopping |
| Gründerzeit | 1.58× | Politics & Society |
| Escape Games | 1.74× | Games |
| Indiana University School of Medicine | 1.62× | Business & Career |
| Erika Buenfil | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.2 |
| Family Orientation | CONSERVATISM | 1.15 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Urban Lifestyle | OPEN | 1.1 |
| Indulgence | JOY | 1.1 |
| Spirituality | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.1% |
| United Kingdom | 9.8% |
| Canada | 7.8% |
See Michael Lewis audiences in other countries
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Frequently asked questions
How many fans does Michael Lewis have in United States?
Michael Lewis has an estimated audience of 384,356 people in United States, concentrated in California and New York.
What is the gender split and age of Michael Lewis fans?
27.0% of Michael Lewis fans are female, 73.0% are male, with an average age of 45.7 years.
Which brands do Michael Lewis fans like most?
Michael Lewis fans show strongest brand affinity for Alaska (1.52×), Whataburger (1.53×), and edureka (21.01×) over the country average.
Where do Michael Lewis fans live in United States?
Michael Lewis fans in United States are most concentrated in California (reach 57,910), New York (reach 39,510), and Texas (reach 28,007). These three regions account for the largest share of the active audience.
What other brands do Michael Lewis fans also like?
Beyond Michael Lewis itself, the audience over-indexes on Whataburger (1.53×), edureka (21.01×), Consequence (rapper) (2.35×), and Ulysses S. Grant (1.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Michael Lewis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.