British Virgin Islands Audience in United States

British Virgin Islands logo

British Virgin Islands has an estimated audience of 1,343,776 people in United States. 53.1% are female, 46.9% are male, average age 44.0. Top regions: Florida, California, Texas. Top brand affinities: Kendra Scott, San Jacinto, California, Cincinnati Bearcats, Mount Kilimanjaro, Nebraska Cornhuskers football.

The average British Virgin Islands fan in United States is 44.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Kendra Scott, San Jacinto, California, Cincinnati Bearcats, with strongest over-indexing on Kendra Scott (18.55× the country average). Demographically, the British Virgin Islands audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of British Virgin Islands fans

Demographic split for British Virgin Islands audience in United States
MetricValue
Female53.1%
Male46.9%
Average age44.0
Estimated audience size1,343,776

Audience persona

The typical British Virgin Islands fan in United States is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for British Virgin Islands in United States
RegionReachAffinity
Florida135,6571.49×
California118,1470.8×
Texas112,3410.97×
New York100,1951.33×
Georgia52,7121.27×
North Carolina50,1071.24×
Pennsylvania44,9850.99×
New Jersey42,8761.25×
Massachusetts42,6661.61×
Illinois42,6420.95×
Virginia41,6651.27×
Ohio35,6210.86×
Michigan34,1220.97×
Maryland27,4341.19×
Colorado26,2091.24×
Tennessee25,4330.94×
Washington24,1280.9×
South Carolina23,8731.18×
Missouri20,8400.96×
Arizona20,7650.76×
Indiana20,4660.83×
Minnesota19,4431.01×
Wisconsin18,9840.94×
Louisiana18,5491.07×
Connecticut17,5131.3×
Alabama17,5020.93×
Kentucky14,8480.88×
Oklahoma12,5040.84×
Oregon12,3460.8×
Utah11,6710.97×
Iowa10,1250.91×
Kansas9,8310.93×
Arkansas9,2140.83×
Nevada8,6880.67×
Mississippi8,6110.78×
New Hampshire7,0551.33×
Washington, District of Columbia6,6581.65×
Maine6,0591.26×
Idaho5,6400.84×
Nebraska5,5300.82×
Rhode Island4,9531.16×
Hawaii4,3830.76×
Delaware3,8901.05×
Montana3,8271.03×
New Mexico3,5940.53×
West Virginia3,5740.57×
Vermont2,9051.23×
South Dakota2,3610.76×
Alaska2,1950.76×
North Dakota1,8720.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British Virgin Islands audience
BrandAffinityCategory
Kendra Scott18.55×Fashion & Accessoires
San Jacinto, California20.56×Travel & Leisure
Cincinnati Bearcats13.52×Sports
Mount Kilimanjaro20×Travel & Leisure
Nebraska Cornhuskers football3.49×Sports
Alaska1.62×Travel & Leisure
Bank account2.25×Business & Career
Voter registration4.02×Politics & Society
HydraFacial5.82×Beauty & Wellness
Jesse Plemons2.41×Movies & TV
Captain America (1990 film)3.14×Movies & TV
New Era (Namibia)5.33×News
Kanna Hashimoto20×Movies & TV
Public speaking2.29×Politics & Society
Kenosha, Wisconsin6.79×Travel & Leisure
Kansas1.5×Travel & Leisure
Corona (band)3.29×Music & Radio
Nurse education1.82×Kids & Family
Paducah, Kentucky5.18×Travel & Leisure
Urban horticulture1.97×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British Virgin Islands audience
TraitClusterScore
TravellingTHRILL2.12
IndulgenceJOY1.77
Luxury OrientationPREMIUM1.55
Quality AwarenessPREMIUM1.51
Sports ActivityPOWER1.33
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for British Virgin Islands
CountryShare
United States46.0%
United Kingdom8.9%
Jamaica4.8%

See British Virgin Islands audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does British Virgin Islands have in United States?

British Virgin Islands has an estimated audience of 1,343,776 people in United States, concentrated in Florida and California.

What is the gender split and age of British Virgin Islands fans?

53.1% of British Virgin Islands fans are female, 46.9% are male, with an average age of 44.0 years.

Which brands do British Virgin Islands fans like most?

British Virgin Islands fans show strongest brand affinity for Kendra Scott (18.55×), San Jacinto, California (20.56×), and Cincinnati Bearcats (13.52×) over the country average.

Where do British Virgin Islands fans live in United States?

British Virgin Islands fans in United States are most concentrated in Florida (reach 135,657), California (reach 118,147), and Texas (reach 112,341). These three regions account for the largest share of the active audience.

What other brands do British Virgin Islands fans also like?

Beyond British Virgin Islands itself, the audience over-indexes on San Jacinto, California (20.56×), Cincinnati Bearcats (13.52×), Mount Kilimanjaro (20×), and Nebraska Cornhuskers football (3.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.