British Virgin Islands Audience in United States

British Virgin Islands logo

British Virgin Islands has an estimated audience of 1,343,776 people in United States. 53.1% are female, 46.9% are male, average age 44.0. Top regions: Florida, California, Texas. Top brand affinities: Curaçao, TransUnion, Longchamp, Copa Airlines, Tony Danza.

The average British Virgin Islands fan in United States is 44.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Curaçao, TransUnion, Longchamp, with strongest over-indexing on Curaçao (63.8× the country average). Demographically, the British Virgin Islands audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of British Virgin Islands fans

Demographic split for British Virgin Islands audience in United States
MetricValue
Female53.1%
Male46.9%
Average age44.0
Estimated audience size1,343,776

Audience persona

The typical British Virgin Islands fan in United States is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Curaçao.

Top regions in United States

Top regions ranked by reach for British Virgin Islands in United States
RegionReachAffinity
Florida135,6571.49×
California118,1470.8×
Texas112,3410.97×
New York100,1951.33×
Georgia52,7121.27×
North Carolina50,1071.24×
Pennsylvania44,9850.99×
New Jersey42,8761.25×
Massachusetts42,6661.61×
Illinois42,6420.95×
Virginia41,6651.27×
Ohio35,6210.86×
Michigan34,1220.97×
Maryland27,4341.19×
Colorado26,2091.24×
Tennessee25,4330.94×
Washington24,1280.9×
South Carolina23,8731.18×
Missouri20,8400.96×
Arizona20,7650.76×
Indiana20,4660.83×
Minnesota19,4431.01×
Wisconsin18,9840.94×
Louisiana18,5491.07×
Connecticut17,5131.3×
Alabama17,5020.93×
Kentucky14,8480.88×
Oklahoma12,5040.84×
Oregon12,3460.8×
Utah11,6710.97×
Iowa10,1250.91×
Kansas9,8310.93×
Arkansas9,2140.83×
Nevada8,6880.67×
Mississippi8,6110.78×
New Hampshire7,0551.33×
Washington, District of Columbia6,6581.65×
Maine6,0591.26×
Idaho5,6400.84×
Nebraska5,5300.82×
Rhode Island4,9531.16×
Hawaii4,3830.76×
Delaware3,8901.05×
Montana3,8271.03×
New Mexico3,5940.53×
West Virginia3,5740.57×
Vermont2,9051.23×
South Dakota2,3610.76×
Alaska2,1950.76×
North Dakota1,8720.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British Virgin Islands audience
BrandAffinityCategory
Curaçao63.8×Travel & Leisure
TransUnion24.67×Technology & Electronics
Longchamp29.36×Fashion & Accessoires
Copa Airlines34.07×Travel & Leisure
Tony Danza37.7×Movies & TV
Anjelica Huston27.37×Movies & TV
China Eastern Airlines85.06×Travel & Leisure
Bank of America4.66×Business & Career
CheapOair14.67×Travel & Leisure
Las Vegas4.93×Travel & Leisure
Meijer6.28×Shopping
Aeroméxico18.55×Travel & Leisure
Renaissance Hotels39.71×Travel & Leisure
Planet Fitness3.23×Sports
Turkish Airlines13.07×Travel & Leisure
CDW26.06×Technology & Electronics
Caribbean4.29×Travel & Leisure
T. Rowe Price14.83×Business & Career
Swiss International Air Lines51.69×Travel & Leisure
Qatar Airways10.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British Virgin Islands audience
TraitClusterScore
TravellingTHRILL2.12
IndulgenceJOY1.77
Luxury OrientationPREMIUM1.55
Quality AwarenessPREMIUM1.51
Sports ActivityPOWER1.33
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for British Virgin Islands
CountryShare
United States46.0%
United Kingdom8.9%
Jamaica4.8%

See British Virgin Islands audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does British Virgin Islands have in United States?

British Virgin Islands has an estimated audience of 1,343,776 people in United States, concentrated in Florida and California.

What is the gender split and age of British Virgin Islands fans?

53.1% of British Virgin Islands fans are female, 46.9% are male, with an average age of 44.0 years.

Which brands do British Virgin Islands fans like most?

British Virgin Islands fans show strongest brand affinity for Curaçao (63.8×), TransUnion (24.67×), and Longchamp (29.36×) over the country average.

Where do British Virgin Islands fans live in United States?

British Virgin Islands fans in United States are most concentrated in Florida (reach 135,657), California (reach 118,147), and Texas (reach 112,341). These three regions account for the largest share of the active audience.

What other brands do British Virgin Islands fans also like?

Beyond British Virgin Islands itself, the audience over-indexes on TransUnion (24.67×), Longchamp (29.36×), Copa Airlines (34.07×), and Tony Danza (37.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.