Rascasse Audience Intelligence

British Virgin Islands Audience in United States

A data profile of the people who buy, follow and care about British Virgin Islands in United States — modelled from more than twelve digital signal sources. British Virgin Islands has an estimated audience of 1,343,776 people in United States.

#140among Country in United States#1630among POI in United States#1456in Travel & Leisure

The average British Virgin Islands fan in United States is 44.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Anjelica Huston, Copa Airlines, TransUnion, with strongest over-indexing on Anjelica Huston (31.79× the country average).

Demographically, the British Virgin Islands audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical British Virgin Islands fan in United States is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Anjelica Huston.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Virgin Islands profile in United States.

Audience size
1.3M
in United States
Gender
53.1%♀
46.9% male
Age
44.0
average years
Country rank
#19240
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Virgin Islands fans

53.1% are female, 46.9% are male, average age 44.0.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for British Virgin Islands audience in United States
MetricValue
Female53.1%
Male46.9%
Average age44.0
Estimated audience size1,343,776
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the British Virgin Islands audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3917%
40-4925%
50+32%
Fig. 04

Worldwide distribution

45.9%

of the worldwide British Virgin Islands audience comes from United States.

Worldwide audience distribution share by country for British Virgin Islands
CountryShare
United States45.9%
United Kingdom8.9%
Jamaica4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Virgin Islands audience in United States is strongest.

Fig. 05

Top regions by affinity

British Virgin Islands fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~8K1.56×
02Massachusetts~40K1.54×
03Washington, District of Columbia~6K1.54×
04Florida~100K1.43×
05Connecticut~20K1.32×
06Vermont~3K1.28×
07New York~90K1.23×
08Virginia~40K1.23×
09Maine~6K1.23×
10Georgia~50K1.21×
11Rhode Island~5K1.20×
12North Carolina~50K1.19×
13Colorado~30K1.18×
14New Jersey~40K1.17×
15South Carolina~20K1.17×
16Maryland~30K1.14×
17Delaware~4K1.09×
18Louisiana~20K1.06×
19Montana~4K1.05×
20Minnesota~20K1.01×
21Tennessee~30K0.95×
22Missouri~20K0.95×
23Utah~10K0.95×
24Iowa~10K0.95×
25Pennsylvania~40K0.94×
26Alabama~20K0.94×
27Kansas~10K0.94×
28Texas~100K0.93×
29Wisconsin~20K0.92×
30Michigan~30K0.91×
31Illinois~40K0.90×
32Alaska~3K0.90×
33Nebraska~6K0.89×
34Idaho~6K0.88×
35Kentucky~10K0.87×
36Arkansas~10K0.87×
37Washington~20K0.86×
38Oklahoma~10K0.86×
39Indiana~20K0.84×
40South Dakota~3K0.84×
41North Dakota~2K0.83×
42Ohio~30K0.82×
43Mississippi~9K0.82×
44Hawaii~5K0.82×
45Oregon~10K0.80×
46California~100K0.75×
47Arizona~20K0.73×
48West Virginia~4K0.70×
49Nevada~9K0.67×
50New Mexico~4K0.63×
Fig. 06

Affinity by region

Affinity by region — British Virgin Islands, United States
0.63×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Virgin Islands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Virgin Islands audience
#·InterestCategoryAffinity×
01Swiss International Air LinesTravel & Leisure77.28×
02Renaissance HotelsTravel & Leisure46.16×
03CuraçaoTravel & Leisure34.52×
04Copa AirlinesTravel & Leisure33.86×
05Anjelica HustonMovies & TV31.79×
06CDWTechnology & Electronics30.49×
07Tony DanzaMovies & TV30.14×
08The A-TeamMovies & TV21.51×
09LongchampFashion & Accessoires18.82×
10AeroméxicoTravel & Leisure18.52×
11TransUnionTechnology & Electronics16.92×
12T. Rowe PriceBusiness & Career16.05×
13CheapOairTravel & Leisure14.65×
14Turkish AirlinesTravel & Leisure12.74×
15Seaside resortTravel & Leisure7.06×
16MeijerShopping5.47×
17United Parcel ServiceBusiness & Career3.71×
18Bank of AmericaBusiness & Career3.68×
19FedExBusiness & Career3.64×
20Las VegasTravel & Leisure3.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Virgin Islands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Virgin Islands audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.12×
IndulgenceJOY1.88×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Virgin Islands audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Virgin Islands have in United States?

British Virgin Islands has an estimated audience of 1,343,776 people in United States, concentrated in Florida and California.

02

What is the gender split and age of British Virgin Islands fans?

53.1% of British Virgin Islands fans are female, 46.9% are male, with an average age of 44.0 years.

03

Which brands do British Virgin Islands fans like most?

British Virgin Islands fans show strongest brand affinity for Anjelica Huston (31.79×), Copa Airlines (33.86×), and TransUnion (16.92×) over the country average.

04

Where do British Virgin Islands fans live in United States?

British Virgin Islands fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do British Virgin Islands fans also like?

Beyond British Virgin Islands itself, the audience over-indexes on Copa Airlines (33.86×), TransUnion (16.92×), Curaçao (34.52×), and Tony Danza (30.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for British Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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