Goodnight Moon Audience in United States

Goodnight Moon logo

Goodnight Moon has an estimated audience of 521,997 people in United States. 50.5% are female, 49.5% are male, average age 34.4. Top regions: California, New York, Texas. Top brand affinities: Urban Outfitters, Collectable, Natural rubber, Home staging, Goop.

The average Goodnight Moon fan in United States is 34.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Urban Outfitters, Collectable, Natural rubber, with strongest over-indexing on Urban Outfitters (2.11× the country average). Demographically, the Goodnight Moon audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of Goodnight Moon fans

Demographic split for Goodnight Moon audience in United States
MetricValue
Female50.5%
Male49.5%
Average age34.4
Estimated audience size521,997

Audience persona

The typical Goodnight Moon fan in United States is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Goodnight Moon in United States
RegionReachAffinity
California60,6641.06×
New York39,6341.36×
Texas34,6730.77×
Florida28,8260.82×
Pennsylvania19,8561.13×
Illinois17,4701×
Ohio16,4461.02×
Georgia15,4770.96×
North Carolina15,4730.99×
Michigan14,5671.07×
Virginia14,4031.13×
Massachusetts14,4011.4×
New Jersey13,5931.02×
Washington12,1761.16×
Tennessee9,8150.94×
Maryland9,3971.05×
Colorado9,3821.14×
Missouri8,8301.05×
Minnesota8,7531.17×
Arizona8,4960.8×
Wisconsin8,2841.05×
Indiana8,2360.86×
South Carolina7,9371.01×
Oregon6,9691.16×
Connecticut6,9381.33×
Kentucky6,2390.95×
Alabama5,8420.8×
Louisiana5,5670.83×
Oklahoma4,9620.86×
Utah4,8301.03×
Iowa4,2070.98×
Kansas4,2011.02×
Arkansas3,8030.88×
Nevada3,4450.68×
Mississippi2,7590.64×
New Hampshire2,7371.33×
Nebraska2,5030.96×
Idaho2,3620.9×
Maine2,3471.26×
Rhode Island2,1371.29×
West Virginia2,0660.85×
Washington, District of Columbia2,0241.29×
Hawaii2,0090.9×
New Mexico1,9560.75×
Vermont1,4271.56×
Montana1,3100.9×
Delaware1,2020.83×
South Dakota9360.78×
Alaska9290.83×
North Dakota7970.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goodnight Moon audience
BrandAffinityCategory
Urban Outfitters2.11×Shopping
Collectable1.58×Kids & Family
Natural rubber1.74×Cars & Mobility
Home staging4×Home & Garden
Goop3.92×Internet & Social Media
Nebraska Cornhuskers football2.63×Sports
Bank account1.79×Business & Career
Jesse Plemons2.37×Movies & TV
Grinch2.54×Movies & TV
Historic site2.57×Arts & Culture
JDSU1.83×Business & Career
Glossier3.08×Beauty & Wellness
Vocal harmony2.54×Music & Radio
UK garage2.73×Music & Radio
Wok3.25×Food & Beverages
Hocus Pocus2.24×Movies & TV
Hibachi3.62×Food & Beverages
Jaws2.47×Movies & TV
Grace Slick3.81×Music & Radio
Google Home2.81×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goodnight Moon audience
TraitClusterScore
SpiritualityBALANCE1.68
PatriotismCONSERVATISM1.6
MindfulnessBALANCE1.55
TraditionCONSERVATISM1.48
CreativityOPEN1.46
LGBTQ+ IdentityOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Goodnight Moon
CountryShare
United States70.2%
Canada9.4%
Italy3.9%

See Goodnight Moon audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Goodnight Moon have in United States?

Goodnight Moon has an estimated audience of 521,997 people in United States, concentrated in California and New York.

What is the gender split and age of Goodnight Moon fans?

50.5% of Goodnight Moon fans are female, 49.5% are male, with an average age of 34.4 years.

Which brands do Goodnight Moon fans like most?

Goodnight Moon fans show strongest brand affinity for Urban Outfitters (2.11×), Collectable (1.58×), and Natural rubber (1.74×) over the country average.

Where do Goodnight Moon fans live in United States?

Goodnight Moon fans in United States are most concentrated in California (reach 60,664), New York (reach 39,634), and Texas (reach 34,673). These three regions account for the largest share of the active audience.

What other brands do Goodnight Moon fans also like?

Beyond Goodnight Moon itself, the audience over-indexes on Collectable (1.58×), Natural rubber (1.74×), Home staging (4×), and Goop (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goodnight Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.