Rascasse Audience Intelligence

Goodnight Moon Audience in United States

A data profile of the people who buy, follow and care about Goodnight Moon in United States — modelled from more than twelve digital signal sources. Goodnight Moon has an estimated audience of 533,733 people in United States.

#66among Novel in United States#377among Book / Manga / Comic in United States#829in Literature

The average Goodnight Moon fan in United States is 34.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include WikiLeaks, Young-adult fiction, Bestseller, with strongest over-indexing on WikiLeaks (53.69× the country average).

Demographically, the Goodnight Moon audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goodnight Moon fan in United States is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for WikiLeaks.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goodnight Moon profile in United States.

Audience size
534K
in United States
Gender
50.5%♀
49.5% male
Age
34.4
average years
Country rank
#35266
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goodnight Moon fans

50.5% are female, 49.5% are male, average age 34.4.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Goodnight Moon audience in United States
MetricValue
Female50.5%
Male49.5%
Average age34.4
Estimated audience size533,733
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Goodnight Moon audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3924%
40-4918%
50+8%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Goodnight Moon audience comes from United States.

Worldwide audience distribution share by country for Goodnight Moon
CountryShare
United States70.0%
Canada9.3%
Italy3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goodnight Moon audience in United States is strongest.

Fig. 05

Top regions by affinity

Goodnight Moon fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.49×
02Massachusetts~10K1.40×
03New Hampshire~3K1.35×
04Connecticut~7K1.31×
05Minnesota~10K1.29×
06Maine~2K1.29×
07Rhode Island~2K1.26×
08New York~40K1.25×
09Washington, District of Columbia~2K1.20×
10Colorado~10K1.18×
11Oregon~7K1.14×
12Pennsylvania~20K1.10×
13Washington~10K1.08×
14Virginia~10K1.06×
15Wisconsin~8K1.06×
16Utah~5K1.04×
17Maryland~9K1.03×
18Missouri~9K1.03×
19Iowa~4K1.03×
20Kansas~4K1.03×
21Michigan~10K1.01×
22New Jersey~10K1.00×
23Illinois~20K0.98×
24South Carolina~8K0.98×
25Nebraska~3K0.98×
26California~60K0.97×
27Kentucky~6K0.97×
28Montana~1K0.96×
29Alaska~1K0.96×
30Ohio~20K0.95×
31North Carolina~10K0.93×
32Idaho~2K0.93×
33Hawaii~2K0.93×
34West Virginia~2K0.92×
35Oklahoma~5K0.90×
36South Dakota~1K0.90×
37Arkansas~4K0.89×
38North Dakota<1K0.89×
39Georgia~10K0.88×
40Tennessee~9K0.88×
41Indiana~8K0.88×
42Delaware~1K0.88×
43New Mexico~2K0.82×
44Alabama~6K0.81×
45Louisiana~5K0.81×
46Arizona~9K0.80×
47Florida~30K0.78×
48Texas~30K0.75×
49Mississippi~3K0.75×
50Nevada~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Goodnight Moon, United States
0.68×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goodnight Moon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goodnight Moon audience
#·InterestCategoryAffinity×
01WikiLeaksPolitics & Society53.69×
02Young-adult fictionLiterature9.30×
03EssayLiterature8.10×
04Book discussion clubLiterature5.86×
05GoodreadsLiterature5.63×
06Crime fictionLiterature4.99×
07BestsellerLiterature4.80×
08Psychological thrillerLiterature4.74×
09JudaismPolitics & Society4.36×
10E-book readersTechnology & Electronics4.35×
11Breakfast televisionMovies & TV3.48×
12KnittingHome & Garden3.28×
13CupcakeFood & Beverages3.19×
14ActivismPolitics & Society2.69×
15RadioTechnology & Electronics2.32×
16Harry PotterMovies & TV2.19×
17The UPS StoreShopping2.18×
18CoffeehousesFood & Beverages2.05×
19ReligionBusiness & Career1.65×
20SupermanMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goodnight Moon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goodnight Moon audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.77×
PatriotismCONSERVATISM2.06×
CreativityOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goodnight Moon audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Family OrientationCONSERVATISM0.85×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goodnight Moon have in United States?

Goodnight Moon has an estimated audience of 533,733 people in United States, concentrated in California and New York.

02

What is the gender split and age of Goodnight Moon fans?

50.5% of Goodnight Moon fans are female, 49.5% are male, with an average age of 34.4 years.

03

Which brands do Goodnight Moon fans like most?

Goodnight Moon fans show strongest brand affinity for WikiLeaks (53.69×), Young-adult fiction (9.3×), and Bestseller (4.8×) over the country average.

04

Where do Goodnight Moon fans live in United States?

Goodnight Moon fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Goodnight Moon fans also like?

Beyond Goodnight Moon itself, the audience over-indexes on Young-adult fiction (9.3×), Bestseller (4.8×), Crime fiction (4.99×), and Book discussion club (5.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Goodnight Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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