Willow Smith Audience in United States

Willow Smith logo

Willow Smith has an estimated audience of 1,758,301 people in United States. 64.2% are female, 35.8% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Vanessa Morgan, China Anne McClain, Jaden Smith, Make Up First School of Makeup Artistry, Isabela Moner.

The average Willow Smith fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vanessa Morgan, China Anne McClain, Jaden Smith, with strongest over-indexing on Vanessa Morgan (40.3× the country average). Demographically, the Willow Smith audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Willow Smith fans

Demographic split for Willow Smith audience in United States
MetricValue
Female64.2%
Male35.8%
Average age30.7
Estimated audience size1,758,301

Audience persona

The typical Willow Smith fan in United States is more female, around 30.7 years old, with strong Extroversion tendencies and a notable affinity for Vanessa Morgan.

Top regions in United States

Top regions ranked by reach for Willow Smith in United States
RegionReachAffinity
California213,0151.1×
Texas167,8541.11×
Florida137,2471.15×
New York108,7161.11×
Georgia79,0031.46×
Pennsylvania66,3201.12×
Illinois64,8961.11×
North Carolina64,2721.21×
Ohio57,6981.07×
Michigan52,6901.15×
New Jersey48,6241.09×
Virginia46,7831.09×
Maryland40,3341.33×
Tennessee39,5131.12×
Washington36,5721.04×
Massachusetts34,1710.99×
Arizona33,8830.94×
Indiana32,4941.01×
Missouri31,6101.12×
South Carolina30,4471.15×
Louisiana29,4231.3×
Alabama28,0971.14×
Colorado25,6490.93×
Wisconsin23,7440.9×
Minnesota22,2840.88×
Kentucky22,0341×
Oklahoma21,4801.1×
Oregon20,1511×
Connecticut18,2771.04×
Mississippi17,8581.23×
Nevada16,8320.99×
Arkansas16,4731.14×
Utah13,4980.86×
Kansas12,5300.9×
Iowa11,8130.82×
New Mexico8,1530.92×
Nebraska7,4610.85×
Idaho7,3870.84×
Hawaii6,8910.91×
West Virginia6,6340.81×
Washington, District of Columbia5,8801.11×
New Hampshire5,4590.79×
Rhode Island4,9220.88×
Delaware4,8721×
Maine4,8690.77×
Montana3,9750.81×
Alaska2,8750.76×
South Dakota2,7770.68×
North Dakota2,5470.7×
Vermont2,3410.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Willow Smith audience
BrandAffinityCategory
Vanessa Morgan40.3×Movies & TV
China Anne McClain21.46×Movies & TV
Jaden Smith13.61×Movies & TV
Make Up First School of Makeup Artistry50.92×Beauty & Wellness
Isabela Moner38.26×Movies & TV
Keke Palmer7.06×Movies & TV
JoJo Siwa5.74×Movies & TV
Beauty & Fashion3.7×Beauty & Wellness
Melanie Martinez (singer)8.3×Music & Radio
Health And Beauty2.59×Beauty & Wellness
Ryan Coogler5.2×Music & Radio
Lucky (magazine)7.22×Fashion & Accessoires
Makeup Lessons3.56×Beauty & Wellness
Michael B. Jordan2.85×Movies & TV
Rick and Morty2.59×Movies & TV
Beauty tips3.78×Beauty & Wellness
Lil Twist26.19×Music & Radio
Scooby-Doo1.68×Movies & TV
Ezra Miller6.42×Movies & TV
The Day the Earth Stood Still10.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Willow Smith audience
TraitClusterScore
ExtroversionTHRILL1.46
Social Media UsageJOY1.15
TraditionCONSERVATISM1.11
Early Adopter MentalityPOWER0.99
Community OrientationOPEN0.98
Healthy LifestyleBALANCE0.97

Worldwide distribution

Worldwide audience distribution share by country for Willow Smith
CountryShare
United States37.6%
Brazil5.5%
United Kingdom5.0%

See Willow Smith audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Willow Smith have in United States?

Willow Smith has an estimated audience of 1,758,301 people in United States, concentrated in California and Texas.

What is the gender split and age of Willow Smith fans?

64.2% of Willow Smith fans are female, 35.8% are male, with an average age of 30.7 years.

Which brands do Willow Smith fans like most?

Willow Smith fans show strongest brand affinity for Vanessa Morgan (40.3×), China Anne McClain (21.46×), and Jaden Smith (13.61×) over the country average.

Where do Willow Smith fans live in United States?

Willow Smith fans in United States are most concentrated in California (reach 213,015), Texas (reach 167,854), and Florida (reach 137,247). These three regions account for the largest share of the active audience.

What other brands do Willow Smith fans also like?

Beyond Willow Smith itself, the audience over-indexes on China Anne McClain (21.46×), Jaden Smith (13.61×), Make Up First School of Makeup Artistry (50.92×), and Isabela Moner (38.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Willow Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.