Rascasse Audience Intelligence

Willow Smith Audience in United States

A data profile of the people who buy, follow and care about Willow Smith in United States — modelled from more than twelve digital signal sources. Willow Smith has an estimated audience of 1,738,709 people in United States.

#1018among Actor Actress or TV Star in United States#3041among Person in United States#2544in Movies & TV

The average Willow Smith fan in United States is 30.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vanessa Morgan, Jaden Smith, China Anne McClain, with strongest over-indexing on Vanessa Morgan (40.3× the country average).

Demographically, the Willow Smith audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Willow Smith fan in United States is more female, around 30.7 years old, with strong Extroversion tendencies and a notable affinity for Vanessa Morgan.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willow Smith profile in United States.

Audience size
1.7M
in United States
Gender
64.2%♀
35.8% male
Age
30.7
average years
Country rank
#15871
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Willow Smith fans

64.2% are female, 35.8% are male, average age 30.7.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Willow Smith audience in United States
MetricValue
Female64.2%
Male35.8%
Average age30.7
Estimated audience size1,738,709
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Willow Smith audience in United States
Age bracketShare%
16-1942%
20-2925%
30-3915%
40-4911%
50+8%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Willow Smith audience comes from United States.

Worldwide audience distribution share by country for Willow Smith
CountryShare
United States37.0%
Brazil5.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willow Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Willow Smith fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~80K1.47×
02Maryland~40K1.39×
03Louisiana~30K1.32×
04Mississippi~20K1.30×
05North Carolina~60K1.21×
06Alabama~30K1.19×
07South Carolina~30K1.15×
08Arkansas~20K1.14×
09Washington, District of Columbia~6K1.14×
10Michigan~50K1.13×
11Delaware~5K1.13×
12Florida~100K1.12×
13Tennessee~40K1.11×
14Texas~200K1.10×
15Virginia~50K1.10×
16Missouri~30K1.09×
17Oklahoma~20K1.09×
18Pennsylvania~60K1.08×
19New York~100K1.06×
20California~200K1.05×
21New Jersey~50K1.05×
22Illinois~60K1.04×
23Ohio~60K1.04×
24Connecticut~20K1.04×
25Nevada~20K1.03×
26Indiana~30K1.01×
27Kentucky~20K0.99×
28New Mexico~9K0.97×
29Washington~30K0.96×
30Oregon~20K0.95×
31Hawaii~7K0.95×
32Arizona~30K0.94×
33Massachusetts~30K0.94×
34Rhode Island~5K0.94×
35Colorado~20K0.89×
36Kansas~10K0.88×
37Wisconsin~20K0.86×
38West Virginia~7K0.86×
39Minnesota~20K0.85×
40Nebraska~8K0.85×
41Idaho~7K0.85×
42Alaska~3K0.85×
43Montana~4K0.84×
44Utah~10K0.83×
45Iowa~10K0.81×
46New Hampshire~5K0.79×
47Maine~5K0.79×
48North Dakota~3K0.79×
49Vermont~2K0.79×
50South Dakota~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Willow Smith, United States
0.75×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willow Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willow Smith audience
#·InterestCategoryAffinity×
01Make Up First School of Makeup ArtistryBeauty & Wellness50.92×
02Vanessa MorganMovies & TV40.30×
03Isabela MonerMovies & TV38.26×
04Lil TwistMusic & Radio26.19×
05China Anne McClainMovies & TV21.46×
06Jaden SmithMovies & TV13.61×
07Pretty RickyMusic & Radio10.50×
08Melanie Martinez (singer)Music & Radio8.30×
09Lucky (magazine)Fashion & Accessoires7.22×
10Keke PalmerMovies & TV7.06×
11avatar last airbenderMovies & TV6.93×
12Ezra MillerMovies & TV6.42×
13JoJo SiwaMovies & TV5.74×
14Beauty tipsBeauty & Wellness3.78×
15Beauty & FashionBeauty & Wellness3.70×
16Makeup LessonsBeauty & Wellness3.56×
17Michael B. JordanMovies & TV2.85×
18Health And BeautyBeauty & Wellness2.59×
19Rick and MortyMovies & TV2.59×
20Britney SpearsMusic & Radio2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willow Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willow Smith audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.21×
CreativityOPEN1.09×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willow Smith audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.88×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Willow Smith have in United States?

Willow Smith has an estimated audience of 1,738,709 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Willow Smith fans?

64.2% of Willow Smith fans are female, 35.8% are male, with an average age of 30.7 years.

03

Which brands do Willow Smith fans like most?

Willow Smith fans show strongest brand affinity for Vanessa Morgan (40.3×), Jaden Smith (13.61×), and China Anne McClain (21.46×) over the country average.

04

Where do Willow Smith fans live in United States?

Willow Smith fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Willow Smith fans also like?

Beyond Willow Smith itself, the audience over-indexes on Jaden Smith (13.61×), China Anne McClain (21.46×), Make Up First School of Makeup Artistry (50.92×), and Keke Palmer (7.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Willow Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Willow Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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