Workstation Audience in United States

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Workstation has an estimated audience of 1,260,926 people in United States. 33.4% are female, 66.6% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Regional styles of Mexican music, Springfield, Illinois, Voltron: Legendary Defender, Women's empowerment.

The average Workstation fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Regional styles of Mexican music, Springfield, Illinois, with strongest over-indexing on Minnesota (1.52× the country average). Demographically, the Workstation audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Workstation fans

Demographic split for Workstation audience in United States
MetricValue
Female33.4%
Male66.6%
Average age39.8
Estimated audience size1,260,926

Audience persona

The typical Workstation fan in United States is more male, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Workstation in United States
RegionReachAffinity
California191,0631.38×
Texas132,1021.22×
Florida91,8511.08×
New York88,7971.26×
Virginia54,7901.78×
Illinois50,9501.21×
Georgia44,2821.14×
Ohio43,2701.11×
North Carolina40,3351.06×
Pennsylvania39,8410.94×
New Jersey35,2541.1×
Michigan30,9170.94×
Massachusetts30,3251.22×
Washington29,3951.16×
Maryland27,8971.29×
Tennessee24,7510.98×
Arizona24,2110.94×
Indiana21,8180.95×
Missouri20,3821×
Wisconsin18,4130.97×
Oregon18,1931.26×
Colorado18,1880.92×
Minnesota17,8760.99×
Alabama17,1800.98×
South Carolina16,5840.87×
Kentucky16,1781.02×
Louisiana15,4570.95×
Oklahoma13,7870.98×
Connecticut12,0110.95×
Nevada11,7050.96×
Kansas11,5171.16×
Utah11,0490.98×
Iowa10,8731.05×
Arkansas10,0480.97×
Mississippi9,4510.91×
Nebraska6,0140.95×
Idaho5,9200.94×
New Mexico5,8710.93×
Washington, District of Columbia5,5981.48×
West Virginia5,2940.9×
Hawaii4,3700.81×
New Hampshire4,1440.83×
Maine3,2130.71×
Rhode Island3,1600.79×
Delaware2,4850.71×
South Dakota2,3930.82×
Montana2,3650.68×
North Dakota1,7470.67×
Alaska1,6680.62×
Wyoming1,5290.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Workstation audience
BrandAffinityCategory
Minnesota1.52×Travel & Leisure
Regional styles of Mexican music2.08×Music & Radio
Springfield, Illinois6.18×Travel & Leisure
Voltron: Legendary Defender6.66×Movies & TV
Women's empowerment1.72×Politics & Society
WESH1.55×Movies & TV
South Asian cuisine2.57×Food & Beverages
Elie Tahari3.54×Fashion & Accessoires
Cadillac Ranch3.06×Cars & Mobility
Zach Ertz2.03×Sports
Stucco1.56×Home & Garden
WCCO-TV1.95×Movies & TV
Fox 13 News1.53×Movies & TV
Pot roast1.81×Food & Beverages
Erasmus+3.14×Business & Career
Bunga bunga15.14×Politics & Society
Title Nine1.89×Fashion & Accessoires
The Wallflower (manga)2.86×Literature
Enrique Hernández (baseball)2.17×Sports
Certified diabetes educator1.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Workstation audience
TraitClusterScore
Design AffinityPREMIUM1.91
Convenience OrientationPREMIUM1.7
Need for SecurityCONSERVATISM1.57
IndividualismJOY1.52
DIY MentalityTHRILL1.41
Quality AwarenessPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Workstation
CountryShare
United States28.5%
India12.1%
Italy10.2%

See Workstation audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Workstation have in United States?

Workstation has an estimated audience of 1,260,926 people in United States, concentrated in California and Texas.

What is the gender split and age of Workstation fans?

33.4% of Workstation fans are female, 66.6% are male, with an average age of 39.8 years.

Which brands do Workstation fans like most?

Workstation fans show strongest brand affinity for Minnesota (1.52×), Regional styles of Mexican music (2.08×), and Springfield, Illinois (6.18×) over the country average.

Where do Workstation fans live in United States?

Workstation fans in United States are most concentrated in California (reach 191,063), Texas (reach 132,102), and Florida (reach 91,851). These three regions account for the largest share of the active audience.

What other brands do Workstation fans also like?

Beyond Workstation itself, the audience over-indexes on Regional styles of Mexican music (2.08×), Springfield, Illinois (6.18×), Voltron: Legendary Defender (6.66×), and Women's empowerment (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Workstation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.