Yuma, Arizona Audience in United States
Yuma, Arizona has an estimated audience of 379,829 people in United States. 51.2% are female, 48.8% are male, average age 41.0. Top brand affinities: Justice, Panama, nbc chicago, Jumia, Sailor.
Top brand affinities include Justice, Panama, nbc chicago, with strongest over-indexing on Justice (1.66× the country average). Demographically, the Yuma, Arizona audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Need for Security.
Category: Travel & Leisure · Type: POI
Demographics of Yuma, Arizona fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.0 |
| Estimated audience size | 379,829 |
Audience persona
The typical Yuma, Arizona fan in United States is balanced, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Justice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justice | 1.66× | Politics & Society |
| Panama | 1.54× | Travel & Leisure |
| nbc chicago | 2.07× | Movies & TV |
| Jumia | 6.29× | Fashion & Accessoires |
| Sailor | 1.66× | Travel & Leisure |
| Lebanese cuisine | 1.94× | Food & Beverages |
| IOL | 2.43× | Pets & Animals |
| Alex Box (Makeup Artist) | 13.71× | Beauty & Wellness |
| Mad About You | 1.68× | Movies & TV |
| Isabela (province) | 1.82× | |
| Ext JS | 3.42× | Technology & Electronics |
| Sin Embargo MX | 1.84× | News |
| Lockport, Illinois | 2.23× | Shopping |
| Summer Days (And Summer Nights!!) | 1.64× | Music & Radio |
| Adventureland (Iowa) | 1.5× | |
| Tito Puente, Jr. | 1.97× | Music & Radio |
| Computer literacy | 2.02× | Business & Career |
| St Matthew Passion | 1.7× | |
| The Boomtown Rats | 2.17× | Music & Radio |
| bumGenius | 1.52× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.07 |
| Urban Lifestyle | OPEN | 1.04 |
| Family Orientation | CONSERVATISM | 1.04 |
| Sustainability | BALANCE | 1.03 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| Germany | 30.5% |
| Colombia | 9.8% |
See Yuma, Arizona audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yuma, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.