Zinc Audience in United States

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Zinc has an estimated audience of 4,899,391 people in United States. 57.4% are female, 42.6% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Elsword, MK, Northrop Grumman, N1 road (South Africa), Fast Five.

The average Zinc fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, MK, Northrop Grumman, with strongest over-indexing on Elsword (20.71× the country average). Demographically, the Zinc audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Zinc fans

Demographic split for Zinc audience in United States
MetricValue
Female57.4%
Male42.6%
Average age45.3
Estimated audience size4,899,391

Audience persona

The typical Zinc fan in United States is more female, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Zinc in United States
RegionReachAffinity
California805,0181.49×
Texas533,4791.27×
Florida407,8111.23×
New York319,4501.17×
Georgia178,5471.18×
Illinois174,1011.07×
North Carolina165,6581.12×
Pennsylvania160,0290.97×
Ohio146,7980.97×
New Jersey138,7141.11×
Arizona132,2421.32×
Virginia131,4621.1×
Michigan123,8280.97×
Tennessee104,4101.06×
Massachusetts104,0831.08×
Washington103,5461.05×
Indiana88,3770.99×
Maryland86,3171.02×
Missouri75,7400.96×
Alabama71,9231.05×
Louisiana71,1341.13×
South Carolina70,1880.95×
Colorado66,9920.87×
Minnesota64,6490.92×
Wisconsin59,8160.81×
Connecticut59,6301.21×
Oregon57,5621.02×
Kentucky54,9610.89×
Oklahoma54,6481×
Nevada52,8401.12×
Mississippi45,0141.12×
Arkansas43,6251.08×
Utah40,9470.93×
Iowa39,0100.97×
Kansas37,0240.96×
New Mexico33,1471.35×
Nebraska25,7871.05×
Hawaii22,6021.07×
Idaho22,3990.91×
West Virginia19,8520.87×
New Hampshire14,1990.74×
Maine13,4610.77×
Rhode Island13,3790.86×
Washington, District of Columbia12,6150.86×
Delaware11,0080.81×
Montana10,6990.79×
South Dakota8,9300.79×
Alaska8,5230.81×
North Dakota8,4100.84×
Vermont5,4360.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zinc audience
BrandAffinityCategory
Elsword20.71×Games
MK2.14×Music & Radio
Northrop Grumman3.06×Business & Career
N1 road (South Africa)1.89×Travel & Leisure
Fast Five2.22×Movies & TV
Software widget3.99×Technology & Electronics
Tierra caliente2.07×Travel & Leisure
Further education2.54×Kids & Family
Layne Staley1.57×Music & Radio
Brunello Cucinelli1.87×Fashion & Accessoires
Enfamil1.62×Kids & Family
Hebe1.56×Home & Garden
WKRN-TV1.53×Movies & TV
Certified diabetes educator3.13×Business & Career
Eli Lilly1.74×Health
Kingdom of Judah1.61×Politics & Society
WCCO-TV1.6×Movies & TV
Lebanese cuisine1.54×Food & Beverages
Bounce (film)2.53×Movies & TV
Final Fantasy VII (Famicom)2.64×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zinc audience
TraitClusterScore
SustainabilityBALANCE1.46
IndividualismJOY1.3
Design AffinityPREMIUM1.27
Quality AwarenessPREMIUM1.21
Healthy LifestyleBALANCE1.19
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Zinc
CountryShare
United States21.9%
Philippines7.1%
Taiwan3.9%

See Zinc audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Zinc have in United States?

Zinc has an estimated audience of 4,899,391 people in United States, concentrated in California and Texas.

What is the gender split and age of Zinc fans?

57.4% of Zinc fans are female, 42.6% are male, with an average age of 45.3 years.

Which brands do Zinc fans like most?

Zinc fans show strongest brand affinity for Elsword (20.71×), MK (2.14×), and Northrop Grumman (3.06×) over the country average.

Where do Zinc fans live in United States?

Zinc fans in United States are most concentrated in California (reach 805,018), Texas (reach 533,479), and Florida (reach 407,811). These three regions account for the largest share of the active audience.

What other brands do Zinc fans also like?

Beyond Zinc itself, the audience over-indexes on MK (2.14×), Northrop Grumman (3.06×), N1 road (South Africa) (1.89×), and Fast Five (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zinc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.